The Places We'll Go Marketing Show

What does it take to lead marketing at one of the world’s biggest fashion platforms?In this episode, Ben Blake (EVP Customer & Commercial at ASOS) breaks down the real truth about marketing, storytelling, and building brands in a cluttered digital world.From reporting in war zones with CNN to consulting at McKinsey & Company, and leading roles at Expedia, Ben shares how storytelling became the common thread across his career.

What does it really take to build a high-performing marketing career, lead at the highest level, and create lasting customer loyalty?In this episode, we sit down with Paul Fletcher, Group CMO of Schroders Wealth Management, to unpack the realities of modern marketing, from career pivots and imposter syndrome to building teams, staying relevant, and leading with energy.Paul shares how he thinks about incremental growth, why energy attracts opportunity, and what truly drives customer loyalty in high-trust industries like wealth management.

What does the future of AI, leadership, and marketing really look like?In this episode, we sit down with Laura Joseph, Chief Customer Officer at Tesco Mobile, to explore her extraordinary journey from studying classics and science fiction to leading customer strategy at one of the UK’s biggest telecom brands.Laura shares how early exposure to technology, combined with a personal challenge with arthritis, pushed her toward computing during the early days of the internet. From building her first computer to launching broadband products and now navigating the AI revolution, her career sits at the intersection of technology, storytelling, and human experience.

Only 4% of C-suite marketers ever become CEO.So how did Luke Bradley Jones make it?In this episode, we sit down with Luke Bradley Jones, CEO and President of The Economist Group, to unpack the real journey from marketing to CEO and what most leaders get wrong.From launching NOW TV at Sky, to leadership roles at BBC and Disney, to becoming custodian of a 180+ year old global brand, this is a masterclass in modern leadership.

In this episode, we sit down with Richard Bowden, Marketing & Digital Director at Boots No7 Beauty Company, to explore how modern marketing is evolving, from AI and agencies to influencers and leadership.Richard shares lessons from his career across major global brands including Unilever, and the transformation of No7 into a science-led skincare powerhouse.

How do you build a global Formula One brand before you start winning?In this episode, we sit down with Rob Bloom, Chief Marketing Officer of Aston Martin F1 Team, to unpack one of the most ambitious brand transformations in modern sport.With 2026 marking the biggest regulation reset in Formula One history, Aston Martin is entering a new era, new power unit partnership with Honda, the arrival of legendary designer Adrian Newey, a new campus, a new wind tunnel and a bold commercial vision.

Is AI killing agencies… or forcing them to evolve?In this episode, we’re joined by Nick Ford-Young, Co-Founder of Bold Space and creator of Boldstream, a multi-LLM marketing platform that’s redefining how brands, agencies and CMOs work in an AI-driven world.

In this episode, we sit down with Nicola Matthews, Head of Marketing at Tony’s Chocolonely, to unpack how one of the world’s most purpose-led challenger brands has scaled globally without losing its edge.Whether you’re a marketer, founder, or brand builder, this conversation is packed with practical lessons on challenger strategy, culture, and creativity.

Join us for an exclusive conversation with Inderjit Bassi, CMO of Barclays, as she shares her journey from strategy to marketing leadership, the role of creativity in the AI era, and how to build a purpose-led, customer-obsessed organization.

David Enwright, Marketing Director at the Post Office, reveals how to rebuild trust after the Horizon scandal, balance brand purpose with performance, and lead through burnout.