Marketing Strategy Explained by ASOS EVP | Ben Blake

What does it take to lead marketing at one of the world’s biggest fashion platforms?
In this episode, Ben Blake (EVP Customer & Commercial at ASOS) breaks down the real truth about marketing, storytelling, and building brands in a cluttered digital world.
From reporting in war zones with CNN to consulting at McKinsey & Company, and leading roles at Expedia, Ben shares how storytelling became the common thread across his career.