Open Residency
Open Residency
The show for ambitious operators scaling their businesses.
Hosted by Mark Brazil, co-founder of IKONICK, Open Residency is built around a simple idea: learn from the people who’ve already figured out what most entrepreneurs are still trying to solve—so you can become a more well-rounded operator.
Mark sits down with the operators, marketers, creators, and specialists who are world-class at their craft. These conversations go far beyond what they’ve built and why—they break down exactly how they’ve done it. The tactical insights, frameworks, and decision-making processes that help you think c
Hosted by Mark Brazil, co-founder of IKONICK, Open Residency is built around a simple idea: learn from the people who’ve already figured out what most entrepreneurs are still trying to solve—so you can become a more well-rounded operator.
Mark sits down with the operators, marketers, creators, and specialists who are world-class at their craft. These conversations go far beyond what they’ve built and why—they break down exactly how they’ve done it. The tactical insights, frameworks, and decision-making processes that help you think c
Episodes
Mentioned books
20 snips
May 12, 2026 • 1h 59min
Peter Rahal - They Sued Him For Building a Bar That Shouldn't Exist
Peter Rahal, founder who built and sold RXBAR for $600M and now leads David, a fast-scaling nutrition brand. He recounts surviving a viral 150-calorie lawsuit. He explains acquiring Epigee for ingredient advantage and how trial-driven marketing, TikTok hype, and bold contrarian creative fueled rapid growth.
25 snips
Apr 28, 2026 • 2h 16min
Michael Brandt - Rogan, Jon Jones & Diary of a CEO: The Playbook They All Believe In (Ketone IQ)
Michael Brandt, co-founder and CEO of Ketone IQ and former Stanford engineer and marathoner, explains building the ketone category and marketing playbooks. He covers why partnerships get most of the budget, a vibes-first approach to collaborators, whitelisting partner handles for authentic ads, repurposing long-form content into many creatives, QR-driven retail attribution, and product-to-retail strategy.
56 snips
Apr 21, 2026 • 1h 16min
Danny Yeung - How He Hit $100M in Under a Year (And Why You Won't)
Danny Yeung, founder of IM8 and co-founder/CEO of Prenetics, built a $100M run rate through rapid scaling and smart partnerships. He breaks down heavy Meta ad spend and a 1,500-ad creative machine. He explains athlete equity deals with Beckham, Sabalenka and Giannis, AI-driven virality, subscription retention tactics, and a speed-first leadership style that powers fast pivots.
20 snips
Apr 10, 2026 • 49min
David Grutman - How He Built One Of The Most Powerful Hospitality Empires
David Grutman, founder of Groot Hospitality and creator of LIV, Komodo, and Papi Steak, and author of Take It Personal. He explains building an ecosystem from one nightclub into multi-venue flywheels. He talks IP-first thinking, deal structures like leases versus management, and how revenue, design details, and partnerships drive big wins and occasional losses.
286 snips
Mar 31, 2026 • 1h 28min
Dan Martell - The AI Playbook Every Founder Needs in 2026
Dan Martell, investor and serial entrepreneur who builds and advises AI-driven software companies. He breaks down his 8-tool AI tier, the reverse prompting approach that starts with outcomes, agent-first automation that replaces departments, and his Master Prompt system and Zero Inbox method for running many businesses with minimal staff.
326 snips
Mar 19, 2026 • 2h 11min
Matt Gray - How To Build a Profitable Personal Brand (In Just 30 days)
Matt Gray, founder of Founder OS who builds systemized media and ops teams for founders. He breaks down how to design a business that runs without you. He maps out content systems, media teams, and lead magnet flows. He explains batching, hiring, and the operating rhythms that free founders to scale.
87 snips
Mar 5, 2026 • 2h 42min
Taylor Holiday - The 2026 E-Commerce Masterclass That Will Make You Question Everything
Taylor Holiday, data-obsessed e-commerce operator and CEO who builds profit-first growth systems. He unpacks forecasting frameworks, contribution-margin-first decision making, and daily cashflow forecasting. He covers channel strategy from TikTok Shops to CTV, product-led growth and supply-chain tactics, and how AI and a new “profit engineer” role reshape scaling in 2026.
66 snips
Feb 24, 2026 • 1h 44min
Ross Mackay - Premium Isn’t About Price — It’s About Positioning
Ross Mackay, founder and CEO of Cadence, a sports-hydration brand scaling premium positioning fast. He explains why premium is about packaging, placement, and storytelling. Short takes cover rebrands that tripled on-shelf sales, aisle research and price alignment, retail pitch tactics, distribution tradeoffs, formulation choices, and founder-led sales and hiring. Practical playbook moves throughout.
38 snips
Feb 18, 2026 • 1h 34min
Jeff Byers - You’d Never Kill a $6M Product — And That’s the Problem
Jeff Byers, former pro athlete and CEO of Momentous, built a science-first supplement brand trusted by pro teams. He discusses killing a $6M product to protect standards. Multiple short takes cover sourcing and certification, building high-trust partnerships from Huberman to Arnold, reaching all 32 NFL teams, and leadership lessons from sports culture.
337 snips
Jan 29, 2026 • 2h 33min
Kallaway - The Most Valuable 3 Hours For Any Business Owner in 2026 (Content Masterclass)
Kallaway, entrepreneur and content operator who builds system-driven content machines, shares frameworks for hooks, thumbnails, and repeatable short-form building blocks. He explains why YouTube is a packaging game, how to engineer desire loops and content minutes, and the ops and AI tools behind scaling content systems. Quick, tactical breakdowns of retention, editing mistakes, and the seven lego bricks of shorts.
