Open Residency Jeff Byers - You’d Never Kill a $6M Product — And That’s the Problem
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Feb 18, 2026 Jeff Byers, former pro athlete and CEO of Momentous, built a science-first supplement brand trusted by pro teams. He discusses killing a $6M product to protect standards. Multiple short takes cover sourcing and certification, building high-trust partnerships from Huberman to Arnold, reaching all 32 NFL teams, and leadership lessons from sports culture.
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Rely On NSF For Sport Certification
- Only trust NSF Certified for Sport when assessing supplements for athletes because it verifies contents and banned substances.
- Treat vague "third-party tested" claims as insufficient and verify certification details before buying.
Start With Science, Then Practicality
- Build products from scientific gaps identified by experts, then validate practicality, sourcing, and pricing before launch.
- Favor fewer well-dosed ingredients over long, ineffective ingredient lists to ensure efficacy and taste.
Creatine Is Cognitive And Dose-Sensitive
- Creatine benefits cognitive function and neuroprotection, not just muscle performance.
- Dosage and purity matter; higher daily doses and water-washed 99.9% creatine yield better results.