Open Residency Danny Yeung - How He Hit $100M in Under a Year (And Why You Won't)
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Apr 21, 2026 
Danny Yeung, founder of IM8 and co-founder/CEO of Prenetics, built a $100M run rate through rapid scaling and smart partnerships. He breaks down heavy Meta ad spend and a 1,500-ad creative machine. He explains athlete equity deals with Beckham, Sabalenka and Giannis, AI-driven virality, subscription retention tactics, and a speed-first leadership style that powers fast pivots.
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Beckham Deal Came From An Organic Dinner
- Danny landed David Beckham after an organic dinner and showed credibility through a combined consumer and life-sciences track record.
- Beckham insisted the brand live beyond his name and demanded scientific rigor and taste-testing involvement.
Make Partnerships Long Term And Equity Driven
- Structure influencer partnerships as long-term equity-led commitments to align incentives.
- IM8 signs minimum three-year deals and includes equity so partners act as long-term co-builders, not one-off endorsers.
AI Ad With Sabalenka Hit 200 Million Views
- An AI-generated ad with Aryna Sabalenka cost ~$25k and went viral when transparently labeled as AI.
- The creative reached ~200 million views after Sabalenka shared it and timing around the US Open amplified traction.