π¬ Danny Yeung is giving you The $100m Velocity Playbook β https://openresidency.com/danny-yeung-playbook
TIMESTAMPS:00:00:00 Trailer00:00:52 What's Your Marketing Mix With IM8?00:04:16 What Does Your CAC to LTV Look Like?00:05:44 What Does Your Content System Look Like?00:07:41 Platform Risk and Where To Spend Next00:08:37 How Do You Keep Your Customers?00:15:05 Partnership With David Beckham00:22:14 Partnership With Sabalenka00:25:08 New Partners For IM800:29:46 AI Tools For Business00:31:51 Leadership Style00:33:09 The Crazy Groupon Story00:40:14 Getting Your Team To Move Fast00:43:02 How Much Is Luck vs Skill?00:47:20 How Did Prenetics Start?00:58:18 Transitioning Out of Covid Testing01:02:31 $1B to $40M Marketcap β What Did You Learn?01:05:43 How Did You Get To IM8?01:08:22 Quickstrike Questions
In this episode, we sit down with Danny Yeung, co-founder and CEO of Prenetics and the person behind IM8, the longevity supplement brand that went from zero to $100M annual run rate in under a year. Danny walks through the marketing engine running $100K+ per day on Meta alone, why he keeps 1,000β1,500 ads live at any given time, and the deal structures behind signing David Beckham, Giannis Antetokounmpo, and Aryna Sabalenka.
π GUESTDanny Yeung, Co-Founder & CEO of Prenetics / IM8Website: https://im8health.com/
π¬ GET IN TOUCHInstagram: https://instagram.com/openresidencyWebsite: https://openresidency.com/
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