Firing The Man

Episode 49In this episode, we will interview Yoni Mazor, Chief Operating Officer and Co-Founder of Getida, a fast-growing cloud-based technology company that provides state-of-the-art reimbursement recovery solutions for Amazon sellers. He will tell us how Getida started and share with us some tips to be successful entrepreneurs in the e-commerce industry.Let’s jump into the episode and learn more about getting reimbursements from Amazon! [00:01 - 06:08] Opening SegmentWe recap the previous episode about the Getida toolGet a free $400 of reimbursement. Link belowWe introduce our guest, Yoni MazorHe shares how Getida started [06:09 - 16:36] Pay Per RecoveryYoni walks us through the process of getting reimbursementsThe 4 easy steps to sign up to GetidaGetida is free! Find out why[16:37 - 25:06] Spray and PrayYoni talks about their daily transactions How’s the Getida experience? Don’t get your Amazon account shut downFind out how[26:07 - 33:41] Professionalism at All LevelsWhat’s unique about Getida? Yoni talks about two halves of the Amazon worldHe shares some tips to be successful in e-commerce[33:42 - 39:05] Closing Segment Yoni’s favorite bookStraight from the GutYoni’s hobbiesPlaying the piano and the guitar Riding a bicyclePlaying with his kidsTravelingWhat sets apart successful entrepreneurs from others?Passion and gritDreaming big and recognizing realityConnect with Yoni. Link belowFinal wordsTweetable Quotes:“You have to be prudent now more than ever on auditing your account and get that reimbursement.” - Yoni Mazor“[Getida] is very customizable and it makes an impact. That’s why there’s always a ‘wow!’ factor” - Yoni MazorResources Mentioned:How We Got Over $5,000 Back From AmazonRefund GenieJack: Straight from the Gut------------------------------------------------------------------------------------------Email Yoni at yonim@getida.com or connect with him on LinkedIn and Facebook. Visit https://getida.com/ to learn more. Go to Firingtheman.com/GETIDA for a $400 credit when you sign up for GETIDAwww.FiringTheMan.comFacebookYouTubeInstagramEmail us --> support@firingtheman.Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 48In this episode, we will get to know Getida, a tool that can help Amazon sellers get thousands of reimbursement. Getida takes less than five minutes to set up. Afterwards, you can now enjoy reimbursements you never knew you could have! We’ll discuss how we can leverage this tool...and more in Firing the Man podcast. [00:01 - 03:28] Opening SegmentWe introduce our topic for today, getting reimbursements from AmazonWe talk about how we can explore 30 different ways to get money back from Amazon through the Getida toolSetting up the tool lasts for only five minutes![03:29 - 13:33] Thousands of Reimbursement in Less than a WeekWe talk about the differences between Getida and Refund GenieWe share our experience of using GetidaFind out how you can get $200 of free reimbursement credit. More info belowOffer Code: Firing the ManWe talk about the other benefits of Getida aside from getting reimbursementsGetida can help you on your audits. Find out how. [13:34 - 14:28] Closing Segment We have partnered with Getida to give you free reimbursement credits. More info below.Final wordsTweetable Quotes:“What [Getida] does is it goes back and scrubs all of the data and all of the reporting within Amazon to identify areas where you can get refund.” - David SchomerResources Mentioned:Maximizing e-commerceRefund Genie------------------------------------------------------------------------------------------Go to www.firingtheman.com/getida and get your money back from Amazonwww.FiringTheMan.comFacebookYouTubeInstagramEmail us --> support@firingtheman.Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 47In this episode, we will talk about the current events happening in the world of e-commerce. We will discuss probably the most significant news in the e-commerce world today. We will also talk about several news related to Amazon and share our insights about turning a famous video platform into an online shopping center. Let’s dive right into this episode and dig into the news articles Ken and I discussed to give you a better view of what’s in store for the e-commerce world. [00:01 - 06:25] Tech Giants in Trouble? We talk about the 451-paged report released by the United States House of Representatives on the competitive practices of Facebook, Google, Amazon, and AppleWe share our thoughts about the issues being thrown at Amazon, specifically on the experience of third-party sellers David shares a big brother-little brother analogy as he gave his insights about the report[06:26 - 15:02] Happenings in the AmazonDavid shares his suggestions to make the launching of Amazon Prime Day better next time.Ken shares his thoughts on why Prime Day seems to be not a big deal this year because of the COVID-19 pandemicWe discuss the new feature on the Seller Central mobile appDavid talks about the customer experience being enhanced by the 2020 Extended Holiday Returns PolicyThe Policy benefits Amazon but not third-party sellers Ken shares his thoughts about Amazon releasing webinars through their Amazon Small Business Academy[15:03 - 19:50] Shopping on YouTube David talks about how YouTube can be transformed into an online shopping centerKen shares his insights about how tags and meta-descriptions in YouTube videos can increase Google’s revenueDavid shares his thoughts, hoping that YouTube will not lose its authenticity if this plan proceedsFinal wordsResources Mentioned:12 Accusations in the Damning House Report on Amazon, Apple, Facebook and GoogleFringe notions on antitrust would destroy small businesses and hurt consumersAmazon Prime Day 2020: A full roundup of all the best deals still available — save on Apple AirPods, Adidas, and RokuAmazon Seller2020 Extended Holiday Returns PolicyAmazon Small Business AcademyGoogle Plans to Make YouTube a Major Shopping Destination------------------------------------------------------------------------------------------www.FiringTheMan.comFacebookYouTubeInstagram Email us --> support@firingtheman.Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 46In this episode, we will be reviewing the book, “12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur” by Ryan Daniel Moran. Ryan founded Capitalism.com, an online resource to teach entrepreneurs how to build successful businesses and invest the profits. More than 300 of Ryan’s students have now succeeded in building seven-figure companies using his “12 months to one million” methodology. Let’s dive right into this review and learn more about building a business from zero to a million. [00:01 - 05:02] Opening SegmentWe gave a backgrounder about Ryan Daniel Moran David talks about the core content of the bookHow many products at what average price and at how many units selling daily can you say you have a million-dollar business?[05:03 - 13:44] Grind, Growth, GoldKen talks about the highlights of the Grind Stage of building a businessBuild an audienceDavid discusses the Growth Stage of building a businessDo a face-to-face outreach to know what your audience wants Ken talks about the Gold Stage of building a businessStart experimenting with different types of advertising techniques to see what works for you We share in what stage of growing your business you can start paying yourself[13:45 - 22:21] Closing Segment We share the parts of the book that we like to wrap up our reviewBuild an audience before launching the productFocus on one thing at a timeLearn from successful peopleDavid talks about how he likes the examples cited in the book and how it is practical for people Where does your audience hang out? David shares what separates Ryan from other peopleTweetable Quotes:“You need to make fast, bold decisions when you’re starting out.” - Ken Wilson“You have to be comfortable with the fact that you won’t get everything right.” - Ken Wilson“Efficiency should be top of mind in this grind stage.” - David SchomerResources Mentioned:12 Months to $1 MillionCapitalism.com with Ryan Daniel MoranThe Brand Builder PodcastTribe of MentorsFreedom Fast LaneThe One Percent PodcastScott Voelker------------------------------------------------------------------------------------------Connect with Ryan on Linkedin, Facebook, Instagram, Twitter, and YouTube. Check out his personal website. Visit his company online at Capitalism.com and their social media channels: Facebook, LinkedIn, and Instagram.www.FiringTheMan.comFacebookYouTubeReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

In this podcast, Walker Deibel, author and serial acquisition entrepreneur, discusses the inspiration behind his book 'Buy Then Build' and shares his opinion on the startup model. He also talks about the Ten Trillion Dollar Tsunami and the importance of a growth mindset. Additionally, he provides insights on the acquisition process and finding capital to buy a company.

Episode 44In this episode, we will be interviewing the Chief Marketing Officer of ShipBob Inc, Casey Amstrong. He is an expert in marketing, fulfillment, and eCommerce space as a whole. We will talk about ShipBob, an end-to-end fulfillment solution that brings the same 2-day shipping from Amazon to a wider array of businessesLet’s dive right in and learn more about ShipBob and the current updates in fulfillment during the COVID-19 situation.[00:01 - 06:59] Opening SegmentCasey shares the story about his broad background career experience in E-commerce Casey talks about ShipBob story, their mission, location, and how they were started[07:00 - 14:34] Logistics and Cost-Involve Casey talks about the logistic of how ShipBob worksIntegrated with all the major carriers and market placesCasey shares the understanding of the Cost-involve Casey shares about the process to get the details on the pricing etc.[14:35 - 25:59] Locations and Warehouse SystemsCasey talks about the locations of ShipBob and the upcoming expanded locationsCasey shares about their warehouse systems and the two-day experienceCasey talks about the changes in eCommerce, fulfillment, spot check, and carriers during the COVID-19 situation [26:00 - 36:39] Q4 pricing and Packaging Casey talks about the custom packaging process of ShipBobCasey shares about the Q4 and ShipBobs’ game plan in the increasing Volume ShipBob on returns handling process and how the spot-check goes Casey talks about the shipping discounts and freight partners ShipBob does not increase any Q4 pricing[36:40 - 41:12] International shipping and warehouses Casey talks about the gameplans international shipping and warehouse locations of ShipBobLightning Round segment with CaseyFavorite book:Sometimes a Great Notion - by Ken KeseyThe War of Art - by Steven Pressfield Hobbies: Going to the beach and other physical activitiesSuccessful e-commerce entrepreneurs vs. people who give up: The persistence How to Connect with Casey - links belowResources Mentioned:ShipBob Sometimes a Great Notion - by Ken KeseyThe War of Art - by Steven Pressfield ------------------------------------------------------------------------------------------Connect with Casey on Linkedin and Twitter. You can also send him an email to carmstrong@shipbob.com.www.FiringTheMan.comFacebookYouTubeInstagram Email us --> support@firingtheman.Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 43In this episode, we will be interviewing Cyndi Thomason, the author of the best-selling book, Profit First for Ecommerce Sellers, a Certified Master Profit First Professional. She is also the founder and president of Bookskeep, a U.S.-based accounting, bookkeeping, and advisory firm for eCommerce sellers worldwide. She has a passion for data analysis and process development. She uses that passion for educating her clients and helping them structure their businesses to maximize profits.Let’s dive right in and learn more about Profit First and how to implement it in our business. [00:01 - 04:59] Opening SegmentCyndi shares the story about her motivation in writing her best-selling book[07:35 - 15:14] Profit First for Ecommerce SellersCyndi talks about Profit First and how to implement it into the existing Ecommerce businessParkinson’s law, its history, and how it may apply in our business[15:15 - 22:40] Finding The Right Strategy in E-commerce for Your BusinessCyndi shares her opinions on eCommerce’s common strategy, which is to grow and build your business by reinvesting all of your profits back into the business.Recommendation to inch forward and go full time in Ecommerce Business[22:41 - 31:49] The Biggest eCommerce Opportunity in Profit First  During COVID-19 PandemicCyndi talks about how to make financial statement useful Check your gross margin and monthly comparisonThe current biggest eCommerce opportunity in terms of Profit first and open space (due to COVID-19 Pandemic)[31:50 - 47:15] Prevent Procrastination in implementing Profit FirstCyndi shares the biggest failures and shortfall that she has seen in the E-commerce businessHow to prevent procrastinating in implementing profit first in your business Cyndi talks about coaching and Profit First consulting program in Bookskeep[43:20 - 46:00]  Top Questions for Vetting a 3PL Lightning Round segment with Michael Favorite book: The Art of Possibility by Benjamin ZanderHobbies: GardeningSuccessful e-commerce entrepreneurs vs. people who give up: Resilient to figure it out mindsetHow to Connect with Cyndi - links belowResources Mentioned:BookskeepParkinson's Law by C. Northcote Parkinson The Art of Possibility by Benjamin Zander------------------------------------------------------------------------------------------Connect with Cyndi on Linkedin and Facebook . or Visit Bookskeep.com for more information about Profit First. www.FiringTheMan.comFacebookYouTubeInstagram Email us --> support@firingtheman.Ready to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 42This is part 2 of our 3PL series, as we are on the hunt to find a 3PL provider. If you weren’t able to follow this series, please go back and listen to part 1. In this episode, we will be interviewing Michael Sene, the director of sales and partnership of Deliverr. Deliverr is a 3PL service specializing in fulfillment like Amazon, eBay, Walmart, Shopify, and Wish. Let’s dive right in and learn more about Deliverr and how they may complement our business. [00:01 - 04:18] Opening SegmentMichael talks about his career backgroundMichael talks about Deliverr and  his journey in it[04:19 - 15:47] 3PL Through Deliverr Michael talks about what 3PL really isMichale explains the process of sales from the Deliverr perspectiveIntegrate thorough Sellbrite or plugin directly to DeliverrCost involves getting a unit to Deliverr and out into the M-User The only transparent Logistic Provider that list their pricing publicly on the page Fast Badge platforms in DeliverrIncrease opportunity just by offering fast shipping badgesThe request for the Seller Fulfilled Prime Badge on the merchant program[15:48 - 24:48] Size and Location of the Warehouse45+ location across the countryLocated based on population density If a seller wants to ship in a large order, how many warehouses will they be sent to?Shipping Zone ProcessMichael talks about why Deliverr doesn’t enable returnsMichael shares about Deliverr’s SLA ProcessMichael talks about the storage fees on Q4 Intermediary between FBA[24:49 - 29:09] Diversifying RiskCustomers account on partnership eCommerceMichael talks about the possibility of International Shipping in Deliverr Michael talks about the steps to get sign up in Deliverr[29:10 - 34:39] Diversifying RiskMain Question in Vetting a 3PLHow it supports and handles cancelation from the buyersLightning Round segment with Michael Favorite book: Factfulness by Anna Rosling Rönnlund, Hans Rosling, and Ola RoslingHobbies: Hiking, FootballSuccessful e-commerce entrepreneurs vs people who give up: Deep CuriosityHow to Connect with Michael - links belowResources Mentioned:Deliverr FulfillmentSellbrite Integration Factfulness by Anna Rosling Rönnlund, Hans Rosling, and Ola Rosling------------------------------------------------------------------------------------------Connect with Michael on Linkedin and Facebook . or Email him at msene@deliverr.comwww.FiringTheMan.comFacebookYouTubeInstagram Email us --> support@firingtheman.comReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 41In this episode, we will be interviewing Kevin Sanderson, the Founder of Maximizing Ecommerce Podcast and successful eCommerce brand owner. He is a full-time eCommerce seller who also helps others grow their businesses.Let’s dive right in and gain some valuable insights to expand your eCommerce business internationally.[00:01 - 07:11] Creating the Freedom to Reach your DreamsWe introduce our guest Kevin Sanderson Kevin talks about his career background and journeyKevin talks about the diversifying revenue and expanding to the international market[12:45 - 24:19] Selling Internationally on AmazonKevin shares the story when he began to start selling internationallyUnderstanding amazon and figuring out the hoops to expand to other market placesKevin talks about the challenges in selling internationallyConquering the fear of facing something differentUnderstanding the sales and income tax in each stateRecommendation for international expansion to startGo to Canada first, because it operates similarly to the USStart simple and add more complexity later as time goes on[24:20 - 36:19] Expanding to Canadian Market Kevin shares about the process and application in CanadaKevin talks about the benefit of expanding your market to CanadaMore Flexibility 15% more sales just by offering it thereInventory trackingStart with smaller amounts of inventory Kevin talks about Listing reviews at the start Amazon pull all the reviews together with the same Ascent in UPCKevin talks about how the currency exchanges workRepatriate your money with E-commerce global payments (Payoneer)Keep more things in local currency[36:20 - 47:15] Diversifying risksKevin talks about the risk and consequences of selling internationallyKevin shares the story and the aftermath of some mistakes he madeThe risk is pretty low, as long as you stay in terms of the serviceKevin talks about the Seller Central Portal and the Software toolsLightning Round segment with KevinFavorite bookHobbies - Workaholism Successful e-commerce entrepreneurs vs people who give up - MindsetHow to Connect with Kevin - links belowResources Mentioned:Scott Voelker PayoneerThe Compound effect: Jumpstart Your Income, Your Life, Your Success by Darren HardyDownload Free Checklist  ------------------------------------------------------------------------------------------Connect with Kevin on Facebook, Twitter, and Instagram . or visit his website at https://maximizingecommerce.com/man to download a free checklist to learn more about international selling. www.FiringTheMan.comReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show

Episode 40In today's episode, we are going to be diving into some of the headlines and latest news going on in the e-commerce world. We will be discussing 3 articles regarding Amazon and other updates that will definitely be a useful resource to boost your eCommerce.Let’s dive right into this episode and be sure to stay tuned for a next-level hack[00:01 - 10:18] Amazon-Native Brand Anker Goes PublicThe brand was one of the first Amazon-native brands and is now on target to hit $1 billion in sales in 2020.A Chinese brand founded in 2011 by ex-Google engineer Steven YangOnly 146k followers on Instagram (Focus on Amazon) Branch out and use the growth to fuel their sales channel (Walmart, Best buy, apple store) 50% of Anker staff work on research and development How much of our time as a Solo-preneur are we spending on research and development?research new products, reading negative reviews and listening to the voice of the customerLearn from Anker Listing[10:19 - 29:35] Amazon Seller Fulfilled Prime is in LimboAmazon increases their fees every year especially on Q4A lot of companies tend to migrate to 3PLAmazon increasing its warehouse capacity by 50%3PL will not be able to keep their prime batch Amazon statistics they release new rules starting February 1st,2021 on seller fulfilled Prime estimate that only 10% of existing seller fulfilled Prime members will be able to meet those standards 10%September 2nd, Walmart announced Walmart+Will they be able to meet the Amazon Prime fulfillment standard [15:55 - 21:57] Amazon Added Brand Stores to Search Amazon is testing a change to its search suggestions that adds a link to the related brand’s store pageBeing brand registered and trademarked is important for more benefitsAmazon conversion rates are way higher than just your standard e-commerce siteNext level hack (Etsy following a similar branded store approach)Putting your product keyword as your new branding nameIf you have an article that you would like us to cover on our future episode, send it to ken@firingtheman.comFinal WordsResources Mentioned:Amazon-Native Brand Anker Goes PublicAmazon Seller Fulfilled Prime is in LimboAmazon Added Brand Stores to Search ------------------------------------------------------------------------------------------www.FiringTheMan.comFacebookYouTubeInstagram Email us --> support@firingtheman.comReady to scale your Amazon business? Click here to book a strategy call.  https://calendly.com/firingtheman/amazon Support the show