Firing The Man Headline News in the World of E-Commerce
Episode 40
In today's episode, we are going to be diving into some of the headlines and latest news going on in the e-commerce world. We will be discussing 3 articles regarding Amazon and other updates that will definitely be a useful resource to boost your eCommerce.
Let’s dive right into this episode and be sure to stay tuned for a next-level hack
[00:01 - 10:18] Amazon-Native Brand Anker Goes Public
- The brand was one of the first Amazon-native brands and is now on target to hit $1 billion in sales in 2020.
- A Chinese brand founded in 2011 by ex-Google engineer Steven Yang
- Only 146k followers on Instagram (Focus on Amazon)
- Branch out and use the growth to fuel their sales channel (Walmart, Best buy, apple store)
- 50% of Anker staff work on research and development
- How much of our time as a Solo-preneur are we spending on research and development?
- research new products, reading negative reviews and listening to the voice of the customer
- Learn from Anker Listing
[10:19 - 29:35] Amazon Seller Fulfilled Prime is in Limbo
- Amazon increases their fees every year especially on Q4
- A lot of companies tend to migrate to 3PL
- Amazon increasing its warehouse capacity by 50%
- 3PL will not be able to keep their prime batch
- Amazon statistics they release new rules starting February 1st,2021 on seller fulfilled Prime
- estimate that only 10% of existing seller fulfilled Prime members will be able to meet those standards 10%
- September 2nd, Walmart announced Walmart+
- Will they be able to meet the Amazon Prime fulfillment standard
[15:55 - 21:57] Amazon Added Brand Stores to Search
- Amazon is testing a change to its search suggestions that adds a link to the related brand’s store page
- Being brand registered and trademarked is important for more benefits
- Amazon conversion rates are way higher than just your standard e-commerce site
- Next level hack (Etsy following a similar branded store approach)
- Putting your product keyword as your new branding name
- If you have an article that you would like us to cover on our future episode, send it to ken@firingtheman.com
- Final Words
Resources Mentioned:
- Amazon-Native Brand Anker Goes Public
- Amazon Seller Fulfilled Prime is in Limbo
- Amazon Added Brand Stores to Search
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