The Renegade Lawyer Podcast

Have you ever wondered how to protect your law firm from potential client loss when a partner leaves? We've got an episode packed with crucial advice on hiring the right team and maintaining transparency. We'll also share tips on how to approach those difficult conversations early on, and the importance of a shared vision for your firm's future.Navigating the complex dynamics of money and relationships in business can be a daunting task. But fear not - we're here to shed light on conducting tough conversations during peaceful times and understanding the weight of money on decision-making. We'll also guide you on deciding the right level of financial disclosure to your employees, and how it can affect your firm's overall performance.And it doesn't end there. We'll delve into the world of data-driven decisions in law, effective financial management, and the importance of maintaining a financial safety net. Learn how to systemize your practice areas, identify successful models in your area, and make informed decisions about case acceptance, hiring, and firing. Plus, discover how taking a financial course can boost your understanding and management of money within your law firm. Get ready for insightful revelations on running a successful law firm – you won't want to miss it!Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Guess what? Clients don't care if you aren't the one doing the work. That's not what they are looking for when they hire you. I know that sounds counter-cultural, doesn't it.Here's why you don't delegate (and these are all bad reasons)you think no one could do this as well as you canyou don't actually have someone to delegate the work toyou are afraid of what clients might thingyou are afraid of what other lawyers might thinkyou are an arrogant foolAll bad reasons if what you want to build is a real business, not just a job that shackles you and keeps you from your family.Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Law firm owners make tough decisions all the time. Separating from employees can be hard, but, usually, "everyone" knows that the time has come. We just don't like pulling the trigger, do we?Here's the truth: the people who travel with you to a certain level of success and achievement are usually not the ones who can also travel with you to the next level. You fail to serve your "A players" when you hold on to a "less than A" player for too long and worse, you prevent that person from taking the next step to improve their own life.Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Welcome to "The Renegade Lawyer Podcast" — hosted by Attorney Ben Glass — where he challenges the conventional thinking of the legal profession and empower attorneys to break free from the traditional mold.We have a special treat for you in this episode. Attorney Ben will be sharing an insightful presentation delivered at the Your Practice Mastered Freedom Group. Get invaluable insights and practical advice that will inspire and empower your legal profession to unleash your true potential.So, grab your favorite journal and get ready to take notes as Attorney Ben Glass reveals his secrets to becoming a renegade lawyer.Key Topics Covered in the Presentation: •  Unleashing your potential — breaking free from the traditional legal mold •  Strategies for attracting high-quality clients in a competitive market •  Building a profitable law practice without sacrificing your personal life •  The power of niche marketing: Targeting your ideal client base •  Effective communication strategies for building strong client relationships •  Leveraging technology and automation for efficiency and heightened productivity •  Embracing innovation — staying ahead in the rapidly evolving legal landscape •  Balancing profitability and purpose — creating a fulfilling legal career •  Overcoming challenges and setbacks on your path to success •  Unlocking the secrets of a renegade lawyer's mindset...and more topics covered in the full episode!We hope you found immense value in today's special episode and gained new insights that will transform your legal practice. To discover even more innovative strategies and resources to revolutionize your career, we encourage you to visit https://GreatLegalMarketing.com and follow Attorney Ben Glass — renowned legal expert and successful entrepreneur, who is revolutionizing the way attorneys approach their practices, helping them achieve unparalleled success.At Great Legal Marketing, you'll find a wealth of knowledge, actionable tips, and proven techniques that can help you attract more clients, increase your profits, and reclaim your freedom as a renegade lawyer. Don't settle for mediocrity; dare to challenge the status quo and build the thriving legal practice you deserve. Visit https://GreatLegalMarketing.com today and embark on a journey towards unparalleled success.Remember, true freedom and fulfillment as a lawyer are within your reach. Stay tuned for our upcoming episodes, where we'll continue to bring you inspiring stories, expert interviews, and game-changing strategies to empower you on your renegade journey.Thank you for listening and until next time, keep challenging, keep evolving, and keeBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

What do you most value?Why are you really in business? (No, really!!)In this interview, Ben Glass the importance of making tough decisions as a business owner, specifically in the legal industry. He reflects on his own experience owning two businesses, and the mistakes he has made along the way. Ben emphasizes the importance of being present and focused on family, which has been a driving force in his decision-making. He also discusses the importance of saying "no" to requests that don't align with one's goals or values.Ben argues that lawyers should be focused on running a successful business, rather than being solely focused on justice for clients. He stresses the importance of hiring the right people, and how that can make or break a business.Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Millionaire Maker and author Dan Kennedy and Great Legal Marketing's Ben Glass discuss the importance of trust-based marketing - Kennedy argues that the higher up the pyramid one goes, the more people are paid for who they are rather than what they doKennedy argues that resumes don't matter unless one is seeking a low-level position  Kennedy argues that the current environment of distrust and anxiety presents both peril and opportunity for marketersWe discuss the importance of trust-based marketing and how it has evolved over time Kennedy argues that many professionals are doing something wrong by focusing on the product or service rather than the relationship with the customer - Kennedy contends that the focus should be on trust and the relationship, with the product or service as a secondary consideration - Glass discusses the unique challenges faced by lawyers in terms of time constraints and the need to differentiate themselves from the competition - Kennedy suggests ways to address these challenges, such as creating a closed funnel, getting the prospect off the internet as quickly as possible, and using a "shock and awe" package to create differentiation - Glass and Kennedy discuss the importance of being perceived as an authority rather than a commodity - Kennedy argues that operating from fear is always wrong and that creating a sense of exclusivity can actually be beneficialBen Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

This is a recording of an "emergency call" Ben Glasd did with members at the very beginning of the pandemic. The marketing lessons are golden, but the mindset lessons are more important.If you are a sub 7-figure law firm and want to grow to $3-5 million, the most important thing that is going to have to happen that you are going to have to be a different person. Ben and his team talk both "philosophy" and "marketing" on this call.Topics include:the importance of staying positive and surrounding oneself with optimistic people in order to persevere through difficult times. a recent marketing campaign they undertook to get more online reviews for their law firm.strategies for getting reviews, which included reaching out to both current and former clients, as well as people who had simply called for referrals.the importance of language and communication when working with clients, particularly in the ERISA disability niche.the importance of being supportive and accessible to employees in order to help them learn and grow.Ben answers a question from Joe about the language used in an email request to clients for reviews, and offers to provide the language to him.the importance of providing direct links to review sites in order to make it easy for clients to leave reviews.Ben talks about the importance of messaging to clients during the coronavirus pandemic, and the importance of reassuring them that the firm is still available to help them.the importance of staying positive and focusing on growth, rather than being consumed by negative news.Ben highlights the importance of networking with other lawyers and joining groups that promote positive thinking.Ben advises against switching to a new practice area in response to the pandemic, but suggests looking for opportunities to partner with other lawyers who may not be as skilled in marketing.Ben discusses the importance of leadership during this time, and the opportunity for lawyers to step up and fill the void.Ben encourages lawyers to use the disruption to their routine as an opportunity to focus on personal development and learning. Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

Jackie Schaffer is the founder and CEO of Clearbrief. On this podcast Ben and Jackie discuss:Jackie's  background as a litigator, first at Paul Weiss, then as an Assistant Attorney General in Alaska and Washington State.  Her frustration with the archaic process of legal writing, specifically with citations. How her experience with a pro bono case, where she successfully helped a woman and her toddler gain asylum, was a turning point for her and lead to the idea for Clearbrief.Ben and Jackie discuss the universal problem of lack of context when reading legal documents and how Jackie began networking with other AI product leaders to develop a prototype of Clear Brief.Jackie then raised startup capital from angel investors and key advisors.Ben and Jackie talk about her entrepreneurial spirit and Jackie discusses the importance of building a network and the art of building relationships.Jackie talks about how her vision for Clear Brief evolved over time, based on feedback from usersJackie highlights the benefits of Clear Brief for solo and small firm lawyers, including saving time and winning casesBen and Jackie discuss the importance of trust in the legal profession and how Clear Brief helps to establish itFor more on Jackie, check out her LinkedIn.Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

In the last episode I explained how lawyers can leverage the time and money they are already putting into local seminars to create more referrals. In this episode, I explain the marketing and philosophy behind running a seminar to teach lawyers how to do ERISA long-term disability cases. We charged $8,000 per firm for the sold-out seminar, but this was about a lot more than creating a short seminar and making almost six-figure from those couple of days. This was really about creating an event that we could use to demonstrate expertise to our ERISA clients (who come to us from all over the country.) I also show an example of what another Virginia attorney is doing, using essentially the same psychology, to increase referrals of car accident cases to his firm. These strategies can be used by any lawyer to build trust and increase referrals - you don't need to ask anyone's permission to add value to the world!Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.

To the extent that a small law firm uses events to acquire clients, it's usually a one shot deal. The seminar is marketed, potential clients are put into a room (often to eat the chicken dinner you paid for) and then prospects are either closed or they aren't.That's not very efficient. What if you could put "tribal leaders" into your room - folks who can refer clients to you? In this session from a Great Legal Marketing live event, Ben talks about how he and his team have put pastors, insurance agents, chiropractors, and yes, lawyers, into the Ben Glass Law training center, educated them about something they were interested in, and by doing so, continued to build out his base of referral sources. Ben Glass is a nationally recognized personal injury and long-term disability insurance attorney in Fairfax, VA. Since 2005, Ben Glass and Great Legal Marketing have been helping solo and small firm lawyers make more money, get more clients and still get home in time for dinner. We call this TheGLMTribe.comWhat Makes The GLM Tribe Special?In short, we are the only organization within the "business builder for lawyers" space that is led by two practicing lawyers. One thing we're sure you've noticed is that despite the variety of options within our space, no one else is mixingthe actual practice of law with business building in the way that we are.There are no other organizations who understand the highs and lows of running a small law firm and are engaged in talking to real clients. That is what sets GLM apart from every other organization, and it is why we have had loyal members that have been with us for two-decades.