Content, Briefly

In this episode of SuperPath, Jimmy interviews John Doherty, founder of Editor Ninja and Credo. They discuss John's extensive career in content and SEO, his experiences working for companies like Zillow and Distilled, and his journey into entrepreneurship. The conversation covers the evolution of content marketing, the impact of AI on content creation, and the behind-the-scenes business aspects of running content-focused companies. Thanks to our friends at Brevo for sponsoring this episode. Get started for free or use code SUPERPATH to save 50% on Starter and Business Plans for the first 3 months of an annual subscription. Try Brevo today and take your marketing to the next level! ************************ Useful Links: Website: https://editorninja.com John on LinkedIn: https://www.linkedin.com/in/johnfdoherty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of SuperPath, Jimmy chats with Charlie Romberg, an AI-native freelance writer based in Boulder, Colorado. Charlie shares his journey from corporate finance to freelance writing, leveraging AI tools to enhance his content creation process. They discuss how AI assists in brainstorming, drafting, and refining articles, and the evolving landscape of content marketing. ************************ Useful Links: Charlie on LinkedIn: https://www.linkedin.com/in/charlie-rhomberg-91725abb/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, host Jimmy interviews Maiva Cifuentes, founder and CEO of Flying Cat Marketing. They discuss Maiva’s role, Flying Cat Marketing’s operations, the intricacies of localization and internationalization, the emerging field of Generative Engine Optimization (GEO), and more. This episode is brought to you by our friends at Shuffle. Import your logo and describe your video, and Shuffle will generate your entire video concept: script, animation, and a storyline that fits your brand. Use this link to start your free trial and see how Shuffle can streamline your video production process. ************************ Useful Links: Website: https://flyingcatmarketing.com Maeva on LinkedIn: https://www.linkedin.com/in/maevaeverywhere/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of SuperPath, Jimmy interviews Ashley Faust, Head of Lifecycle Marketing Portfolio at Atlassian. They discuss Ashley’s role, her journey at Atlassian, the intricacies of lifecycle marketing, and the importance of content in various marketing functions. This episode is brought to you by our friends at Tenspeed. Use this link to schedule a time to learn more, and don't forget to mention "SUPERPATH" to receive an exclusive offer of $1,000 off your first month. Unlock the secrets to restoring consumer trust and creating impactful marketing journeys with "Human-Centered Marketing" - use code KOGANPAGE20 for an exclusive discount! ************************ Useful Links: Website: https://www.atlassian.com/ Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfaus/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, host Jimmy interviews Greg Healers, co-founder of Jolly SEO. They discuss Greg’srole, Jolly SEO’s operations, the impact of AI on SEO and link building, and more. This episode is brought to you by our friends at Tenspeed. You can use this link to schedule a time to learn more, and be sure to mention SUPERPATH to receive $1,000 off your first month. ************************ Useful Links: Website: https://jollyseo.com/ Greg on LinkedIn: https://www.linkedin.com/in/gregheilers/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this ‘Year in Review’ episode of Content, Briefly, Jimmy Daly, Co-founder of Superpath shared his overview of the year, what to expect for 2025, and things to be mindful of in the next year. ************************ Timestamps: 00:00 Intro 01:23 What to expect for 2025 (& beyond). 04:08 Content marketing predictions. 07:30 Things to be mindful of. 12:13 Wrapping up with a positive message. 12:46 Thank you. ************************ Useful Links: Jimmy on LinkedIn: https://www.linkedin.com/in/jimmydaly ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more. This episode was brought to you by our friends at Brevo. Try Brevo for free or use the code SUPERPATH to get 50% off for the first three months of any annual plan. ************************ Timestamps: 00:00 Intro 03:34 Who is Heike Young? 03:53 Heike’s background. 04:52 Why is Heike creating more content on LinkedIn? 08:55 How to be more creative. 11:23 Benefits of being creative. 12:59 What content looks like at Salesforce and Microsoft. 15:57 A review of 11 years in the Salesforce content team. 20:42 Differences in content between enterprises and smaller companies. 22:51 How important is prioritization? 29:23 What excites Heike about B2B content? 31:18 Learn more about Heike and Microsoft and get in touch. 32:39 Outro ************************ Useful Links: Website: https://microsoft.com Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung Heike on Twitter: https://x.com/youngheike ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more. This episode is brought to you by our friends at Shuffl (https://shuffll.com/).  ************************ Timestamps: 00:00 Intro 03:48 Who is Tracey Wallace? 04:12 Tracey’s background.  06:50 Contentment newsletter. 08:37 What is working in content marketing? 11:41 The rising of events and in-person stuff. 13:07 Klaviyo launching an IPO. 15:12 What’s changing at Klaviyo? 19:13 How Klaviyo’s content team serves the other orgs. 23:17 Challenges of cross-org collaboration.  24:51 Remote becomes the norm. 27:17 Klaviyo objectives and personal goals. 28:44 Learn more about Tracey and Klaviyo and get in touch. 29:12 Outro ************************ Useful Links: Website: https://www.klaviyo.com/ Contentment Newsletter: https://workweek.com/discover-newsletters/contentment-newsletter/ Tracey on LinkedIn: https://www.linkedin.com/in/traceyrwallace https://www.superpath.co/blog/episode-2-klaviyo-how-tracey-wallace-operationalized-success  ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024". In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he’s up to, his content plans for 2025, the relaunch of Superpath Pro, and more. This episode is brought to you by our friends at Stacker.  ************************ Timestamps: 00:00 Intro 04:22 Who is Eric Doty? 05:15 Dock’s content program for 2025. 08:19 SEO component at Dock. 09:33 Eric’s thoughts on SEO. 13:48 Creating different content types for customer enablement. 15:33 The lesson from a one-person team. 19:51 What’s coming for Dock in 2025? 22:54 Repurposing podcast into newsletter. 24:54 Back to basics. 26:54 Virtual event fatigue. 28:41 How does Eric optimize his time? 30:54 Superpath Pro relaunch. 33:19 Monthly 1:1 calls. 34:51 Building an app for Superpath. 36:16 Learn more about Eric and Dock and get in touch. 36:54 Outro ************************ Useful Links: Website: https://www.dock.us/ Eric on LinkedIn: https://www.linkedin.com/in/edoty/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more. This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=45597) or use the code SUPERPATH to get 50% off for the first three months of any annual plan. ************************ Timestamps: 00:00 Intro04:17 Who is Matt Hodges?04:46 Matt’s background.07:49 Matt’s attraction to product-first companies.09:54 What’s Equals?11:30 What’s the scope of Matt’s role at Equals?16:32 Wrap Text originality and topic selection process.25:33 Why did they choose Substack? 28:57 Growing audience through Substack.31:33 Matt’s thoughts on content marketing.36:35 Learn more about Matt and Equals and get in touch.37:27 Outro ************************ Useful Links: Website: https://equals.com/ Blog: https://wrap-text.equals.com/ Matt on LinkedIn: https://www.linkedin.com/in/mattnhodges/ Matt on Twitter: https://x.com/mattnhodges ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.