Klaviyo: Tracey Wallace on pre- vs. post-IPO content

In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more.

This episode is brought to you by our friends at Shuffl (https://shuffll.com/). 

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Timestamps:

00:00 Intro

03:48 Who is Tracey Wallace?

04:12 Tracey’s background. 

06:50 Contentment newsletter.

08:37 What is working in content marketing?

11:41 The rising of events and in-person stuff.

13:07 Klaviyo launching an IPO.

15:12 What’s changing at Klaviyo?

19:13 How Klaviyo’s content team serves the other orgs.

23:17 Challenges of cross-org collaboration. 

24:51 Remote becomes the norm.

27:17 Klaviyo objectives and personal goals.

28:44 Learn more about Tracey and Klaviyo and get in touch.

29:12 Outro

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Useful Links:

Website: https://www.klaviyo.com/

Contentment Newsletter: https://workweek.com/discover-newsletters/contentment-newsletter/

Tracey on LinkedIn: https://www.linkedin.com/in/traceyrwallace

https://www.superpath.co/blog/episode-2-klaviyo-how-tracey-wallace-operationalized-success 

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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