In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more.

This episode was brought to you by our friends at Brevo. Try Brevo for free (https://www.brevo.com/welcome-superpath/?utm_medium=partnership&utm_source=superpath&utm_campaign=45597) or use the code SUPERPATH to get 50% off for the first three months of any annual plan.

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Timestamps:

00:00 Intro04:17 Who is Matt Hodges?04:46 Matt’s background.07:49 Matt’s attraction to product-first companies.09:54 What’s Equals?11:30 What’s the scope of Matt’s role at Equals?16:32 Wrap Text originality and topic selection process.25:33 Why did they choose Substack? 28:57 Growing audience through Substack.31:33 Matt’s thoughts on content marketing.36:35 Learn more about Matt and Equals and get in touch.37:27 Outro

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Useful Links:

Website: https://equals.com/

Blog: https://wrap-text.equals.com/

Matt on LinkedIn: https://www.linkedin.com/in/mattnhodges/

Matt on Twitter: https://x.com/mattnhodges

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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Equals: Matt Hodges on keeping content simple