Content, Briefly

On episode #25, Jimmy speaks with Ashly Stewart from Ogilvy. They discuss: - ELI5: What exactly is UX writing?- How Ashly approaches writing projects- How a career in content marketing prepared her for this new career- What content marketers can learn from UX folks 👉 You can follow Ashly Stewart on LinkedIn here: https://www.linkedin.com/in/ashstew7/ 👉 You can learn more about Ogilvy here: https://www.ogilvy.com/

On episode #24, Jimmy speaks with Stewart Hillhouse from Mutiny. They discuss: - Mutiny's long-term approach to building trust- Why Stewart eschews SEO in favor of an owned audience approach- Why he doesn't milk content or community for metrics 👉 You can follow Stewart Hillhouse on LinkedIn here: https://www.linkedin.com/in/stewarthillhouse/ 👉 You can learn more about Mutiny here: https://www.mutinyhq.com/

On episode #23, Jimmy speaks with Jan Erik-Asplund from Sacra. They discuss: - How to create content when it's the product- Using repeatable content formats to increase velocity- Programmatically repurposing long-form content into useful snippets- How to use publicly available to create novel content- How to find and use "golden nuggets" You can signup for the free Sacra newsletter here → https://sacra.com/ Also, Sacra is hiring an Analyst → jobs.sacra.com 👉 You can follow Jan Erik-Asplund on LinkedIn here: https://www.linkedin.com/in/jasplund/ 👉 You can learn more about Sacra here: https://sacra.com/

"On episode #22, Jimmy speaks with Nathan Ellering from SimpleTexting. They discuss: - How Nathan approached his first 90 days on the job- How to ""pay the bills"" with SEO to free you up to try new things- Delivering on search intent without content- Why marketing teams need developer resources Nathan also writes about marketing on his Medium blog: https://ellering.medium.com/ 👉 You can follow Nathan Ellering on LinkedIn here: https://www.linkedin.com/in/nathanellering/ 👉 You can learn more about SimpleTexting here: https://simpletexting.com/"

On episode #21, Jimmy speaks with Brianna Valleskey from Inscribe. They discuss: - Brianna's process for training (and being trained by) sales teams- How her team supports a long and technical sales cycle- Why "booked sales calls" is her favorite content metric 👉 You can check our her personal website here: https://www.braveink.co/ 👉 You can follow Brianna Valleskey on LinkedIn here: https://www.linkedin.com/in/briannavalleskey/ 👉 You can learn more about Inscribe here: https://www.inscribe.ai/

On episode #20, Jimmy speaks with Jess Cook from Lasso. They discuss: - How Jess markets, upsells and cross-sells a product with a ton of features- Why she's chosen to invest heavily in audio and video content- Her process for getting to know the customer- Why daily standups are the key to good team communication- How she achieved a 12x "content repurposing multiplier" Jess runs a podcast of her own called "That's Marketing, Baby" which you can check out here → https://www.thatsmarketingbaby.com/ 👉 You can follow Jess Cook on LinkedIn here: https://www.linkedin.com/in/jesscook-contentmarketing/ 👉 You can learn more about Lasso here: https://www.lasso.io/ This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/

On episode #19, Jimmy speaks with Ben Bradbury from Workweek. They discuss: - Workweek's talent-first approach to B2B content- Why empowering your writers and creators is so important- How to repurpose content for maximum impact- How to run virtual events that people will love Ben runs of podcast of his own called "Subject Matter," which you can check out here → https://workweek.com/show/subject-matter/ This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/ 👉 You can follow Ben Bradbury on LinkedIn here: https://www.linkedin.com/in/benbradbury/ 👉 You can learn more about Workweek here: https://workweek.com/

On episode #18, Jimmy speaks with Kyle Kuczynski from MessageDesk. They discuss: - How Kyle scaled content as a marketing team of one- Addressing thousands of use cases with limited resources- How to choose topics when there are infinite choices This episode is presented by our friends at The Juice. You can signup for a free account here: https://app.thejuicehq.com/ 👉 You can follow Kyle Kuczynski on LinkedIn here: https://www.linkedin.com/in/kyle-kuczynski/ 👉 You can learn more about MessageDesk here: https://www.messagedesk.com/ This episode is brought to you by The Juice. As marketers, we're constantly trying to stay up-to-date with the latest trends... algorithm updates, new social networks, distribution tactics, email best practices, and so much more. And that's why we need "The Juice." With over 100,000 resources, The Juice is the ultimate content hub, specifically built for content marketers. The Juice's curated recommendations introduce you to creators, brands, communities and more who can help you learn and grow as a marketer. Plus, with The Juice's new feed and monthly email updates, you'll stay in the know without wasting time browsing through more content. You can even tailor your email digest to your preferences, so you'll only see stuff you're interested in. If "time saved and knowledge-gained" sounds good to you, signup for a free account at https://app.thejuicehq.com/. We'll also leave a link in the show notes. Thanks so much to the Juice team for their support of Superpath and this podcast. Hope you enjoy this episode!

On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss: - How Lane calculated a 454% content ROI for Zapier- How she grew the team from four to 20 people- How (and why) Zapier publishes 85 articles each month- How A.I. is speeding up the team's editing workflow 👉 You can follow Lane Scott Jones on LinkedIn here: https://www.linkedin.com/in/lanescottjones/ 👉 You can learn more about Zapier here: https://zapier.com/

On episode #16, Jimmy speaks with Kristin Hillery from Voiceflow. They discuss: - Where content and brand overlap- Building a content strategy around a product- Why small teams and good vendors thrive together 👉 You can follow Kristin Hillery on LinkedIn here: https://www.linkedin.com/in/kristinhillery/ 👉 You can learn more about Voiceflow here: https://www.voiceflow.com/