Content, Briefly

On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss: - Why Arrows doesn't have or want a content calendar- The importance of platform-native content- Why Arrows puts an "unsubscribe" link at the top of every newsletter 👉 You can follow Stuart Balcombe on LinkedIn here: https://www.linkedin.com/in/stuartbalcombe/ 👉 You can learn more about Arrows here: https://arrows.to/

On episode #14, Jimmy speaks with Sonja Jacob and Mahu Sims from Meta. They discuss: - Enterprise content strategy and org chart- The huge importance of content ops- Advocating for resources, people and tools 👉 You can follow Sonja Jacob and Mahu Sims on LinkedIn here: https://www.linkedin.com/in/sonjajacob/  👉 You can learn more about Meta here: https://about.meta.com/

On episode #13, Jimmy speaks with George Chasiotis from Minuttia. They discuss: - How George started and grew Minuttia- The "content recession"- How Minuttia has protected itself from A.I. 👉 You can follow George Chasiotis on LinkedIn here: https://www.linkedin.com/in/georgioschasiotis/ 👉 You can learn more about Minuttia here: https://minuttia.com/

On this fascinating episode of Content Briefly, Ramli John, Product Growth Marketer and Director of Content at Appcues, joins Jimmy on the show. Ramli is a Toronto based product growth marketer who helps product-led businesses convert more of their free users into lifelong customers.  His book, Product-Led Onboarding: How to Turn Users into Lifelong Customers is a best seller, and covers just that. Today, Jimmy and Ramli look at the various elements of product based growth marketing, and comprehensively cover Ramli’s strategy to effectively run a mature content program. They look at the power and future of generative AI in the space, time spent invested in content creation, and Ramli also shares some of his favorite tools he uses day to day. His show & newsletter, Marketing Powerups: https://marketingpowerups.com/ Check out Ramli’s website: https://ramlijohn.com/Connect with Ramli on Linkedin: https://www.linkedin.com/in/ramlijohn/ This episode is sponsored by Fathom Analytics. Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. They make website analytics easy to use and respectful of privacy laws (like GDPR and more). To learn more, visit usefathom.com

On this episode, Gia Laudi, CEO and Founder of Forget the Funnel joins Jimmy to explore customer leads, retention and metrics. Based in Quebec, Canada, Gia as a Product Marketing & Growth Advisor, Fractional Leader, Author & Co-creator of the Customer-Led Growth Framework. Through her founding of Forget the Funnel, they help SaaS marketing & growth leaders get out of the weeds, build airtight customer-led strategies, & build revenue-generating outcomes. Today, Jimmy and Gia go down the rabbit hole of how marketing teams can know for sure if they're marketing to the right customer - and if not, what they can do to change that. From homepages to directed content - the two explore how marketing teams can utilize the metrics from other areas of the company to fine tune their approach. Connect with Gia on LinkedIn here and learn more about Forget the Funnel by heading to their website. This episode is sponsored by Fathom Analytics. Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. They make website analytics easy to use and respectful of privacy laws (like GDPR and more). To learn more, visit usefathom.com

Elise Dopson, powerhouse freelance writer and creator of Peak Freelance joins Jimmy on Content, Briefly to chat about the world of freelance writing. From starting a blog at the age of 12 and learning as much as she could, Elise quickly ascended to becoming a $100k+ earner in freelance writing by the age of 21. Elise and Jimmy discuss Elise's process in taking the leap and creating such a successful freelance business at such a young age, her thoughts on the freelance market as it stands, what companies can do to work better with freelance writers, and of course, how AI is changing the space. To read more on Peak Freelance and access the free Research Guide and Freelance Rates Report, head to their website. To learn more about Elise, you can find her on LinkedIn. This episode is sponsored by Hopscotch. Hopscotch is the all-in-one invoicing and bill pay partner helping freelancers and small businesses succeed. Hopscotch makes invoice issuing and payment collection breeze and puts you in control.

Today, Jimmy is joined by Julie Beynon – Head of Analytics at Clearbit. Clearbit is a B2B data activation platform for marketing intelligence, helping its clients truly understand and identify prospects in their business. After a short stint in content marketing, Julie realized her talents could be recognized elsewhere, and joined the data analytics world. Jimmy and Julie discuss data, analytics, attribution and the concept of getting “close enough” when drilling down into the details. To find out more about Julie, feel free to connect with her on LinkedIn.To learn more about the processes at Clearbit, check out their blog. This episode is sponsored by Letterdrop. Letterdrop helps B2B companies go from idea to published fast with workflow automation and AI. Know what your customers are asking, plan your content calendar, manage approvals, optimize for SEO, and automate distribution across Webflow, LinkedIn, and your sales team.

On this episode of Content Briefly, Jimmy welcomes Ryan Sargent, Director of Content Marketing at Verblio.  Verblio is a content marketplace with over 3,000 freelance writers that create various types of content each month, including blogs, podcasts, webinars, and more. With a music professor and teacher background, Ryan entered the space with a different vision than some of his peers.   Jimmy and Ryan talk about what the Verblio team looks like, how they dedicate resources to prioritizing the right content, and their current strategy for the next six months. To learn more about Verblio, head to https://www.verblio.com/blog or find their podcast Content Bouncehouse (https://www.verblio.com/content-bounce-house) on all major podcast platforms. You can also connect with Ryan on LinkedIn here: https://www.linkedin.com/in/ryan-sargent-5a455511a/ 

Melanie Broder, Head of Content at Slite (and an old co-worker of Jimmy’s!) joins the show today. Melanie is a writer and teacher in New York, who currently runs the Slite blog and newsletter. Slite is a modern knowledge base that drives action, thoughtful collaboration and confident decision-making for its users. Jimmy and Melanie chat about the process at Slite, from content frequency to Melanie’s tips for editing for the right audience. They also chat about Slite’s new AI feature, “Ask”. Ask uses artificial intelligence to find relevant answers to a question based on all documents in your company’s database. For example, “How do I log my days off” will result in a concise answer and even reference the documents it garnered the information from. To find out more about Slite, visit slite.com. To learn more about Melanie, you can find her on LinkedIn and on her website - melaniebroder.com/  Content, Briefly is brought to you by Superpath - content marketing's best place to network, learn and grow your skills. Come for the connections, stay for the camaraderie.

In this episode of Content, Briefly, Jimmy interviews Kameron Jenkins, content lead at Shopify. They discuss the operations of Shopify's content marketing team and the different types of content that they produce for their target audience.  Shopify is a complete commerce platform that allows businesses to create and customize an online store, manage products, inventory, payments, shipping, and even brick-and-mortar locations and pop-up shops. Kameron talks about the size and structure of her team within Shopify and how they collaborate with the sales team to develop content for point-of-sale customers. She also explains her role in metrics and reporting and the complexities of global expansion and content strategy for a large company with multiple products and markets. This includes navigating local rules and cultures, central content teams versus dedicated local teams, and balancing translating flagship content with creating new content for specific markets. To learn more about Shopify, visit their website at shopify.com. For additional insights, feel free to connect with Kameron Jenkins on LinkedIn. This episode is sponsored by Writer. Writer is the only AI writing platform that can be trained on your own best-performing content and brand guidelines. It’s your own AI, specifically tuned for your team’s unique use cases. To sign up, visit Writer.com. Content, Briefly is brought to you by Superpath - content marketing’s best place to network, learn and grow your skills. Come for the connections, stay for the camaraderie.