Content, Briefly
Superpath
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.
Episodes
Mentioned books
Dec 4, 2023 • 31min
Code Climate: Hillary Nussbaum's "back to basics" approach for technical marketing
On episode #35, Jimmy speaks with Hillary Nussbaum from Code Climate. They discuss: - How her start in reality prepped for marketing to technical buyers- The fundamental marketing principles that power Code Climate's strategy- How (and why) she's so careful about voice, tone and messaging 👉 You can follow Hillary Nussbaum on LinkedIn here: https://www.linkedin.com/in/hillaryberkowitz/ 👉 You can learn more about Code Climate here: https://codeclimate.com/
Nov 27, 2023 • 40min
Kaleigh Moore: Reflections on her 10-year freelance career
On episode #34, Jimmy speaks with Kaleigh Moore from Lumen Ventures. They discuss: - How she's built a business she loves running- How she secures great projects over and over again- Tips for diversifying income streams and chasing novelty 👉 You can follow Kaleigh Moore on LinkedIn here: https://www.linkedin.com/in/kaleighmoore/ 👉 You can learn more about Lumen Ventures here: https://www.kaleighmoore.com/
Nov 20, 2023 • 29min
OGM: Nigel Stevens on what SaaS buyers really want
On episode #33, Jimmy speaks with Nigel Stevens from OGM. They discuss: - Why no one trusts B2B SaaS content- Why 80% of buyers still love Google- What content team should be doing in 2024 You can read the full report here: https://www.marketingog.com/survey 👉 You can follow Nigel Stevens on LinkedIn here: https://www.linkedin.com/in/nigel-stevens-67218068/ 👉 You can learn more about OGM here: https://www.marketingog.com/
Nov 13, 2023 • 32min
Animalz: CEO Ty Magnin on the state of content
On episode #32, Jimmy speaks with Ty Magnin from Animalz. They discuss:
What Ty is learning from customers and sales
How important will SEO be in 2024?
His recommendations for diversifying content
👉 You can follow Ty Magnin on LinkedIn here: https://www.linkedin.com/in/tylermagnin/ 👉 You can learn more about Animalz here: https://www.animalz.co/
Nov 6, 2023 • 47min
Kapwing: Greg Ciotti on the future of content marketing
On episode #31, Jimmy speaks with Greg Ciotti from Kapwing. They discuss: - Why Greg believes video is the future of content (for real this time)- Why learning new skills has been so much fun- How video is taking content marketers back to their roots- What he learned doing content at scale at Shopify You can read Greg's personal blog here: https://www.gregoryciotti.com/ 👉 You can follow Greg Ciotti on LinkedIn here: https://www.linkedin.com/in/ciotti/ 👉 You can learn more about Kapwing here: https://www.kapwing.com/
Oct 30, 2023 • 26min
MNTN: Mel Yap on the necessity of a well-rounded content program
On episode #30, Jimmy speaks with Mel Yap from MNTN. They discuss: - Why MNTN doesn't rely on any single marketing channel- How mastering tools has become a career advantage- Why the content team meets weekly to look at metrics- How Mel balances content creation, email marketing, team mangement and more 👉 You can check out Mel Yap's personal site here: https://www.mellieyap.com/ 👉 You can follow Mel Yap on LinkedIn here: https://www.linkedin.com/in/melissayap/ 👉 You can learn more about MNTN here: https://mountain.com/
Oct 23, 2023 • 38min
Living Cozy: Ash Read on content businesses and niche media sites
On episode #29, Jimmy speaks with Ash Read from Frontcourt Studio. They discuss: - How Ash turned his side project into a full-time gig and then an exit- What B2B sites can learn from niche media sites like Living Cozy- The importance of learning tools (like Webflow) to maximize your own ability to GSD- How to prioritize content when you have tons of ideas 👉 You can follow Ash Read on LinkedIn here: https://www.linkedin.com/in/ash-read/ 👉 You can learn more about Frontcourt Studio here: https://www.frontcourt.studio/
Oct 16, 2023 • 48min
Recart: Aaron Orendorff on low-volume, high-impact content
On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss: - Aaron's low-volume, high-impact content approach- Why he only measures data points with a dollar sign in front of them- Recart's unique SaaS + service model- Lessons learned from four years at "the mothership" (aka Shopify)- How he landed a byline in the New York Times Here's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/ 👉 You can follow Aaron Orendorff on LinkedIn here: https://www.linkedin.com/in/aaronorendorff/ 👉 You can learn more about Recart here: https://recart.com/
Oct 9, 2023 • 42min
Teal: Lia Zneimer's mission to turn 500,000 users into customers
On episode #27, Jimmy speaks with Lia Zneimer from Teal. They discuss: - How to convert 510,000 users into paying customers- What B2B marketers can learn from B2C (and vice vers`a)- Ideas for using social media more effectively- Lia's advice on career development 👉 You can follow Lia Zneimer on LinkedIn here: https://www.linkedin.com/in/liazneimer/ 👉 You can learn more about Teal here: https://www.tealhq.com/
Oct 2, 2023 • 35min
Freshpaint: A content strategy crash course with Mark Rogers
On episode #26, Jimmy speaks with Mark Rogers from Freshpaint. They discuss: - What strategy *actually* means and how to create one- Why Mark tackled small wins in his first month on the job- The reasons SEO isn't a priority for Freshpaint 👉 You can follow Mark Rogers on LinkedIn here: https://www.linkedin.com/in/markrogers88/ 👉 You can learn more about Freshpaint here: https://www.freshpaint.io/
