Content, Briefly

In this episode of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership, the multifaceted aspects of running a robust content program, and more. ************************ Timestamps: 00:00 Intro 01:26 Who is Joshua Palmer? 02:14 Joshua’s background. 03:07 What is OnBoard? 05:49 Customer profiles of OnBoard. 08:49 OnBoard’s features and use cases. 11:09 Challenges in board collaboration. 12:08 OnBoard’s PLG motion. 13:38 Components of Onboard’s content program. 15:40 Team structure and workflows for content creation. 20:55 Ways to diversify your content strategy. 24:33 Tips for crafting authentic content. 27:34 Josh’s role and vendor management. 31:07 Importance of communication and prioritization. 34:23 The art of delegation. 36:40 Trends in content team sizes. 38:01 Josh’s perspective on AI in content creation. 38:50 Content performance measurement. 43:48 Learn more about Joshua and OnBoard and get in touch. 45:38 Outro ************************ Useful Links: OnBoard Website: https://www.onboardmeetings.com/ Joshua on LinkedIn: https://www.linkedin.com/in/joshuaepalmer/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment. ************************ Timestamps: (00:00) - Intro (03:03) - Who is Sean Blanda? (03:29) - What’s Crossbeam? (04:43) - Crossbeam marketing function. (06:31) - Crossbeam content team communication and structure. (08:32) - Crossbeam marketing strategy. (10:35) - Optimizing content execution in a mature industry. (12:35) - Why building an email list is so important. (15:52) - The role of SEO in Crossbeam's content strategy. (18:09) - Journalistic approach to content marketing. (21:33) - Crossbeam's content creation frequency and types. (23:33) - Integrating events into content. (27:00) - Quality versus quantity in content. (28:19) - Crossbeam content creation tools. (30:22) - Sean's perspective on AI in content creation. (36:10) - Learn more about Sean and Crossbeam and get in touch. (36:50) - Outro ************************ Useful Links: Crossbeam Website: https://www.crossbeam.com/ Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/ Sean’s Website: https://www.seanblanda.com/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.

In this episode of Content Briefly, we’ve interviewed Zoe Hawkins, Principal Content Manager at Sumo Logic, and discussed the pivotal role of curiosity in content creation, valuable perspectives on inventory management, the editorial calendar, and much more. ************************ Timestamps: (00:00) - Intro (02:04) - Who is Zoe Hawkins? (02:28) - Zoe’s background. (03:28) - The importance of curiosity in crafting content. (06:14) - Building space for creativity. (09:11) - What’s Sumo Logic? (10:50) - Target audience of Sumo Logic. (11:21) - Technical perspective of content at Sumo Logic. (14:20) - Sumo Logic’s editorial calendar. (17:10) - Zoe’s content optimization process. (19:20) - Existing content inventory management tools. (23:55) - Content attribution and important metrics. (25:11) - Sumo Logic's CTA dynamics. (28:40) - Marketing organization at Sumo Logic. (30:01) - Team collaboration with different departments. (31:20) - Tips for staying aligned with the team. (34:08) - The importance of soft skills. (35:46) - Learn more about Zoe and Sumo Logic and get in touch. (36:58) - Outro ************************ Useful Links: Sumo Logic Website: https://www.sumologic.com/ Zoe on LinkedIn: https://www.linkedin.com/in/moonstormer/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. This episode is brought to you by our friends at Tealhq.com.

In this episode of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more. ************************ Timestamps: (00:00) - Intro (02:05) - Who is Fara Rosenzweig? (02:27) - Fara’s background. (06:23) - What’s WorkRamp? (07:33) - WorkRamp’s ICP. (09:43) - Content marketing program at WorkRamp. (14:17) - Content types for specific personas. (20:13) - Content creation process. (22:44) - Transitioning from text to multimedia content. (25:45) - Vendor management for scaling content. (28:55) - Content performance measurement and attribution. (34:28) - WorkRamp’s podcast and its purpose. (43:00) - Learn more about Fara and WorkRamp and get in touch. (44:30) - Outro. ************************ Useful Links: WorkRamp Website: https://www.linkedin.com/company/workramp/ Fara on LinkedIn: https://www.linkedin.com/in/fararosenzweig/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. This episode is brought to you by our friends at tealhq.com.

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, personas, and more. ************************ Timestamps: (00:00) - Intro (02:33) - Who is Molly Talbert? (03:04) - Molly’s background. (03:37) - Challenges of content marketing in Switchboard. (05:15) - Switchboard’s content marketing team. (06:56) - What is Switchboard? (08:44) - Switchboard's features. (11:53) - Category creation on Switchboard. (12:57) - Competitive advantage of Switchboard. (14:29) - Switchboard’s content strategy. (16:15) - Impact of async on work culture. (20:04) - Switchboard’s content KPIs. (21:24) - Experimentation with multimedia content. (23:03) - Content marketing personas. (25:32) - Success stories from a content perspective. (27:14) - Learn more about Molly and Switchboard and get in touch. (28:04) - Outro. ************************ Useful Links: Switchboard Website: https://www.switchboard.app/ Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off. In this episode of Content Briefly, we’ve interviewed Emily Triplett Lentz, Senior Manager, Content Marketing at Calendly, and discussed how she balances PLG and sales-led motion simultaneously, her thoughts on verticalizing content, where video and social fit into her 2024 plans, and the why behind her team’s ‘AI hackathon’. ************************ Timestamps: 00:00 Intro02:37 Who is Emily Triplett Lentz?02:56 Emily’s background.03:49 Calendly's journey from startup to enterprise.05:19 Balancing PLG and sales-led motion simultaneously.06:30 Calendly's content strategy.09:21 Rethinking content amid challenges.11:44 Calendly’s team structure and operations.14:39 Creator-led distribution.17:00 Content verticalization & cross-team collaboration.21:06 Internal & external content creation.22:34 Important metrics for evaluating content performance.23:53 The role of product marketing in PLG motions.25:26 Communication tools for team collaboration.26:59  Content prioritization and OKRs.28:19 Balancing new and existing content.30:40 Example of a successful content piece.33:10 Personal reflections on scheduling links.35:23 Calendly's AI summit.39:31 Learn more about Emily and Calendly and get in touch.40:16 Outro ************************ Useful Links: Calendly Website: https://calendly.com/Emily's notes from the AI Summit: https://docs.google.com/document/d/168gn06_v0zQ9mUJf-qLCOJ7FFSIw0P4RRwXyUFTXR1o/edit?usp=sharingEmily on LinkedIn: https://www.linkedin.com/in/emilytriplettlentz/ ************************ Stay Tuned: ► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. 

On episode #39, Jimmy speaks with Nicole Lee from Partnero. They discuss: - How Nicole manages content across multiple brands- How she stays in touch with customer needs and feedback- The moment her company realized its messaging was broken 👉 You can follow Nicole Lee on LinkedIn here: https://www.linkedin.com/in/nicolelee-content-strategist/ 👉 You can learn more about Partnero here: https://www.remotecompany.com/

On episode #38, Jimmy speaks with Alina Benny from Aura. They discuss: - How Alina built a rock solid bench of freelancers- Why attention to detail and SOPs are the not-so-secret key to success- How she runs a massive blog with a tiny team 👉 You can follow Alina Benny on LinkedIn here: https://www.linkedin.com/in/heyabenny/ 👉 You can learn more about Aura here: https://www.aura.com/

On episode #37, Jimmy speaks with Caitlin Burns from Dovetail. They discuss: - How Caitlin scaled content production to 50 articles/month- Her process for making sure every piece is reviewed by an SME- Why she's rolling our her content strategy in distinct phases 👉 You can follow Caitlin Burns on LinkedIn here: https://www.linkedin.com/in/caitlin-burns-75a879a7/ 👉 You can learn more about Dovetail here: https://dovetail.com/

On episode #36, Jimmy speaks with Benyamin Elias from Podia. They discuss: - Why Podia's content focuses almost exclusively on showcasing customers- How SaaS companies can leverage creators' skills and audiences- How to market a multi-product app with infinite buyer personas You can subscribe to Benyamin's newsletter here 👉 https://diamondpencils.substack.com/ 👉 You can follow Benyamin Elias on LinkedIn here: https://www.linkedin.com/in/benyamin-elias-5b1b0396/ 👉 You can learn more about Podia here: https://www.podia.com/