Content, Briefly Crossbeam: Sean Blanda on building a 55,000-person newsletter
In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment.
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Timestamps:
(00:00) - Intro
(03:03) - Who is Sean Blanda?
(03:29) - What’s Crossbeam?
(04:43) - Crossbeam marketing function.
(06:31) - Crossbeam content team communication and structure.
(08:32) - Crossbeam marketing strategy.
(10:35) - Optimizing content execution in a mature industry.
(12:35) - Why building an email list is so important.
(15:52) - The role of SEO in Crossbeam's content strategy.
(18:09) - Journalistic approach to content marketing.
(21:33) - Crossbeam's content creation frequency and types.
(23:33) - Integrating events into content.
(27:00) - Quality versus quantity in content.
(28:19) - Crossbeam content creation tools.
(30:22) - Sean's perspective on AI in content creation.
(36:10) - Learn more about Sean and Crossbeam and get in touch.
(36:50) - Outro
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Useful Links:
Crossbeam Website: https://www.crossbeam.com/
Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/
Sean’s Website: https://www.seanblanda.com/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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