Mortgage Marketing Expert

In this episode I chat with a high-performing real estate pro and rock star social media expert, Katie Day. We talk about the best practices to have success using social media, ways to grow your business without being salesy, and the role that engagement plays in converting leads in closings! Episode breakdown: 03:08 – How to have success with marketing 05:00 - Providing value instead of a sales pitch 07:25 - Does your content pass the DMV test? 08:25 - Katie's origin story 12:00 - Mixing what you do with who you are 19:15 - Bad Realtor ad tropes 21:20 - What Realtors want from Lenders 28:25 - The role engagement plays in growth 31:05 - Creating deeper relationships 34:25 - Advice for mortgage pros Katie Day is the Team Leader for Move Me To TX. She has an infectious personality and a love for educating people about real estate. From growing up in Maryland, attending University of Tampa in Florida to settling in the Houston area in 2011, Katie is always focused on assisting sellers preparing their homes for sale to obtain top dollar in a competitive market. She strives to recruit Real Estate agents and team members to better serve her clients. "Whether they work with me or my competitor, at least they're better educated. Because I don't think we educate our clients well, either in the Mortgage space or the Real Estate industry." - Katie Day Find more about Katie: movemetotx.com Make your Continuing Education easy and CHECK OUT Empire Learning! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode I chat with a incredible guy a met a few years ago, who also happens to be one of the foremost digital marketers in the world, Dennis Yu! He and I talk about the content hack for using video on ALL social media platforms, how to leverage the social algorithms to create attention, and the way to add assistants to your business without spending thousands! Episode breakdown: 00:00 – Intro 02:13 – Who is Dennis Yu 03:10 – Authenticity is the key 06:43 – The power of stories 07:47 – The Jake Paul Effect 12:10 – What to post 18:05 – How to build trust 21:05 – Tom Ferry digital masterclass 23:05 - Living a life of gratitude 28:20 – Dennis' Guarantee 30:01 – The power of repurposing 36:12 – Automate content sharing 39:12 – Leveraging VA's for growth 44:55 – Dennis's VA academy Dennis Yu is the Chief Technology Officer for BlitzMetrics, as well as a former Search Engine Engineer and one foremost authorities on social media in the world today! He's the co-author of the #1 best-selling book on Amazon for social media, "The Definitive Guide to TikTok Ads". He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. He's often used as a resource and quoted on CNN, NPR, and in the Wall Street Journal, Washington Post, NPR, and LA Times. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. Dennis is on a mission to create one million jobs via hands-on social media training, and partnering with universities and professional organizations. You can find him hiking tall mountains, eating chicken wings, and taking oxygen baths. Virtual Assistant FB Group: https://www.facebook.com/groups/377777747205784 Hire a VA: https://blitzmetrics.com/vah/ Tom Ferry Dennis Yu Masterclass - A Master Class in Digital Marketing with Dennis Yu and Jason Pantana Dennis' VA academy - https://www.teamblitznation.com/team-blitznation If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

In this episode I have a valuable conversation with a fellow podcast host and marketing expert, Chris Johnstone. He and I talk about how to create better database leads and referral partners, using gratitude to become more efficient in your day, and the biggest blinds spots the LO's are facing today! Episode breakdown: 00:00 – Intro 01:07 – How to be successful NOW 02:39 – Create database leads 05:30 – New referral relationships 08:25 – The irresistible offer 10:39 – Finding their pain point 13:23 – Question-based conversations 15:50 – Showing monetary value 17:38 – What CRM to use 19:26 – Mindset of gratitude 23:06 – Controlling your calendar 24:49 – Master Key to Riches 26:34 – Biggest LO blind spots 30:22 – Have a local team Chris Johnstone is the owner of Connection Inc. where they fill loan officers' calendars with pre-vetted/pre-booked appointments from new borrowers and qualified referral partners. He's also the host of the Loan Officer Wealth podcast. Check out his podcast: loanofficerwealth.com Get "Book your calendar full" training: morrtgagemarketingclass.com If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-775-0848

In this episode I'm excited to welcome back 4-time guest, and my good friend, Steve Sims. In this episode we talk about defining mistakes so that you can fail forward, understanding what part of failure we are actually scared of, and how to create massive goals and Go For Stupid! Episode breakdown: 00:00 – Intro 02:45 – Living a full life 04:44 – Defining mistakes 07:08 – Steve starts his podcast 10:37 – Elon Musk's cyber truck 13:00 – An opportunity to unify 15:34 – Entrepreneur soap box moment 17:47 – What we are really frightened of 19:22 – London room full of failures 20:55 – Do you care what people think 22:41– Go for stupid 27:46 – Reactions to lofty goals 32:24 – People's biggest blind spot Steve Sims is the Founder of The Bluefish, a luxury experiential concierge firm, author of the best-selling book "Bluefishing" and is releasing his latest book "Go for Stupid" which asks the question, what would you achieve if you weren't afraid of being laughed at? In the age of "gotcha" culture, people are terrified to do anything that might be laughed at. Steve Sims is the exact opposite. In "Go For Stupid: The Art of Achieving Ridiculous Goals" Steve teaches you how to ignore what everyone else thinks and go for big, stupid, ridiculous goals. From organizing a private dinner in front of Michelangelo's David, to securing a tour of SpaceX led by Elon Musk himself, his accomplishments always start with the same questions: How far can I take this? What would make this a stupid achievement? Steve examines famously stupid goals in history, the key habits of successful people, and lessons from his own career to help you let go of your fear and get out of your own way. PRE-ORDER HERE: amzn.to/3Tmhrdp Connect with Steve: stevedsims.com Text "SIMS" to 33777 If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and don't forget to connect with us on social media!

In this episode we have another incredible subject matter expert from Freddie Mac, Terri Merlino. We have a conversation about risk management, specifically what Freddie Mac is actively doing to create affordable credit options for home buyers, how mortgage originators can use tools to create efficiency and productivity, as well as what a culture of risk awareness looks like. Episode breakdown: 00:00 – Intro 01:49 – Terri's background 4:56 – Freddie's approach to Risk Management 7:28 – Underwrite to approve vs. underwrite to decline 11:22 – Today's changing market 13:15 – Interest rate increases 16:23 – Culture & mindset 17:50 – The need for loan officers 19:20 – Getting consistent referrals Terri Merlino is Senior Vice-President & Chief Credit Officer for Freddie Mac's Single-Family Division. She leverages her broad-based knowledge of mortgage operations, sales, processing, underwriting, quality control and secondary marketing activities to substantially and positively impact Freddie Mac's mortgage credit risk management efforts, as well as our client experience. Prior to Freddie Mac Terri held the roles of Chief Credit Officer and Chief Risk Officer at New Penn Financial and spent many years at PHH Mortgage as Senior Vice-President of Credit and Operational Risk, where she was responsible for fostering a risk-aware culture through her leadership of all aspects of credit and operational risk management. Terri has served on several industry committees, including Fannie Mae's Risk Management Forum and Freddie Mac's Credit Advisory Board, and twice been named a HousingWire Women of Influence. She also holds a Bachelor of Business Administration in accounting from the University of Houston. Connect with her on LinkedIn: https://www.linkedin.com/in/terrimerlino Learn more: www.FreddieMac.com If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and don't forget to connect with us on social media!

In this episode I am excited to share a conversation with my new friend Charles Crouch. This recording is the third time we talked, after only our initial meeting and then our first attempt at recording an episode, which I failed to turn his microphone on for... He and I talk about the importance of failure in the path to success, the difference between managers and effective leaders, how to avoid time bombs in your life and business, and he even shares some cool Seal stories! Episode breakdown: 00:00 – Intro 01:31 – Charles's background 03:37 – People will say you can't do it 05:29 – Have goals not just discipline 07:07 – Self-help books don't work 09:49 – Diffusing time bombs 12:11 – Turn failure into success 17:04 – Breaking through the plateau 18:49 – Plans vs. strategies 25:19 – Surviving "hell week" 31:27 – Near death experience 34:33 – Writing a leadership book 37:42 – Slow down to speed up 41:03 – Stay consistent and persistent Charles Crouch is a former Navy Seal turned Author & Leadership Development expert. He now leads Truth at Worktable bringing leaders in the workplace to a higher level of ownership. If you know him, you know he is genuine, real and in your face. He is a force for Faith and Righteousness, always willing to help guide others and known to be a Macgyver kind of guy. In addition to being a former Navy Seal, he was previously a CrossFit gym owner & high-level security specialist. Serving in the military his heart quickly grew towards family, being a good leader and doing speaking engagements. His mission is to see others succeed. He wants to see the next generation, the next employee, not just live, but thrive in the life they've been given. Learn more at: CharlesCrouch.com Buy his book: https://a.co/d/16GXTMc Connect with him on FB: Charles Crouch Facebook If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and don't forget to connect with us on social media!

In this episode I get to chat with a guy who is a titan in business, social media, and podcasting – The Real Brad Lea. He and I cover a wide range of topics including how to create relationships with people of influences, what holds most people back from success, and the three most important things to focus on for exponential growth! Episode breakdown: 00:00 – New intro 01:26 – Brad's background 04:01 – The origin of Lightspeed VT 06:33 – Strategy of having no strategy 10:22 – People's biggest blind spot 13:15 – Support from significant others 15:13 – Focus on these 3 things 18:22 – An 8-figure personal brand 21:05 – The ladder out of the rate race 23:37 – Changing the game 25:03 – SEND A DM and say THANK YOU to @therealbradlea Brad Lea is the Founder & Chairman of Lightspeed VT, Host of the Dropping Bombs podcast, Author of The Hard Way, as well as an investor, speaker, podcaster, and philanthropist. Brad dropped out of high school at age 16 to pursue his dream of becoming a movie star in Los Angeles. After 6 months he got tired of being broke and started his career in sales. He sold artwork, vacuums, and eventually found car sales. While honing his sales skills in the car business he created a presentation called "The Real Deal" and traveled around the country training sales teams, which was genesis for the virtual learning platform that he created in Lightspeed. Brad has worked with the world's elite trainers like Tony Robbins, Zig Ziglar, Tom Hopkins, Brian Tracy, John Maxwell, Grant Cardone, Daymond John, Jack Canfield, as well as world-class brands like UFC, World Series of Poker, Top Chef, Chase Bank, and Dale Carnegie. Connect with Brad: @therealbradlea Check him out on YouTube: BradLea.TV Listen to Dropping Bombs: droppingbombs.com **REGISTER for the GAME CHANGER EVENT w/ Brad Lea & Rene' Rodriguez on Oct. 22, 2022: changingthegame.events If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and don't forget to connect with us on social media!

This is a special solo episode with host Phil Treadwell! He shares shares some tips on how to create more leads in today's market environment, some insight into some of the incredible things ahead for the Mortgage Marketing Expert podcast, and he talks about the new and improved mission, as well as upcoming guests. Episode breakdown: 00:00 – New intro 01:53 – Changes to MME 06:35 – MME origin story 13:49 – How to get elite guests 16:22 – Creating leads in this market 20:12 – Getting Realtor attention 24:08 – Upcoming MME guests 27:27 – Overcoming fear of failure 30:02 – A call to action Phil Treadwell is a Certified Mortgage Advisor & Dallas/Fort Worth Market Leader with Thrive Mortgage. He has 18 years of experience as a top-producing mortgage professional, and he partners with real estate professionals and homebuyers to create financial security and Build Real Estate Wealth. He regularly collaborates with other industry professionals, thought leaders, and innovators throughout the U.S. From a passion to see the industry move into a more modern and relevant era, Phil created the Mortgage Marketing Expert podcast. He has also been coached by some of the industry's elite and has built teams in markets all over the country, making him a sought-after national speaker. He has spoken at dozens of industry events and contributed on over 100 other podcasts and social media shows. Phil was named one of National Mortgage Professional magazine's "40 Most Influential Mortgage Professionals Under 40" in 2019. Yahoo! Finance listed him one of the "Top 20 Mortgage Professionals in 2020". Most recently National Mortgage Professional magazine included him as one of the "Most Connected Mortgage Professionals" in 2021 and 2022. Connect with Phil: instagram.com/philtreadwell Connect with MME: instagram.com/mortgagemarketingexpert If you are enjoying the MME podcast, PLEASE LEAVE US A 5* REVIEW, and don't forget to connect with us on social media!

In this episode I have an incredible conversation with a new friend of mine, Norman Kinsey. In this episode we talk about how to show up as your true authentic self, ways to create organic attention using your natural talent, and marketing tactics to help your business liftoff. Norman Kinsey is the CEO of Liftoff Agent & Host of the RE vs. Tech Show. After dabbling in several industries after high school, he started his entrepreneurial journey at 23. Being so close to Silicon Valley, he knew he wanted to serve and support an industry online, but wasn't sure of a clear direction. He stumbled across a local real estate firm started calling 350 of real estate agents to understand their business and digital marketing pain points. He began to support and serve them with amazing real estate marketing. Fast forward to 8 years, having met 5,000 agents, and working with 2,500 agents, Liftoff Agent now has monthly programs in 10 different states with 10 team members stretched across the globe. Norman is committed to growing and building innovative custom positioning programs that drive individual agents, teams, and brokerage results, as well as to provide the best tools to expand and scale a real estate business. Learn more about Liftoff Agent: liftoffagent.com Listen to the RE vs. Tech Show: liftoffagent.com/real-estate-vs-tech Connect with Norman on IG: instagram.com/realnlkiii If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

This is the first in an episode series that we are going to be doing over the next couple of months with local Realtors across the country. Each one with a unique perspective and value offering. Our guest for this episode is Madison Niles, and in this episode we talk about what buyers and sellers should expect in this changing market, the power of using social media to create awareness for a brand, and why people are starting to look at video clips even more than reviews! Madison Niles is a Real Estate Broker & Team Leader of Niles Realty Group in the Dallas/Fort Worth area. She has over 7 years experience as a full-time real estate professional, deal with a wide variety of real estate transactions including: New Construction, Real Estate Investments, Relocation, Commercial, Farm and Ranch, Short Sales and Residential Re-Sale. She has helped hundreds of families from all over the world realize their homeownership goals. Madison is quoted saying, "I strive to demonstrate the highest level of integrity and commitment, and bring a little fun into every transaction. I have lived in DFW my entire life and I love our tight-knit community here. As a Dallas Fort Worth Native, I have been able to witness each city's transformation over the last 3 decades, the history that has taken place as well as what the future holds for each pocket in town through new development, gentrification projects, neighborhood values and how each avenue has and will continue to effect the present and future of home values." Connect with her on IG: instagram.com/themadisonniles If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!