Mortgage Marketing Expert

This is another episode in our series with the subject matter experts at Freddie Mac Single-Family, and the guest today is Scott Reuter. In this episode we talk about how to get appraisals adjusted based on current market conditions, what changes need to be made to existing appraisal model to be sustainable, and the emerging technology tools that make appraisal values more accurate. Scott Reuter is the Chief Appraiser and Director of Property Valuation for Freddie Mac's Single-Family Risk Management division. He is a state certified-general appraiser with over 35 years of experience in valuation, appraisal and collateral risk management concerns. His team leads the ongoing development and refinement of property valuation risk management strategies, underwriting products, and establishing and maintaining a credible quality assurance process across multiple lines of business support. Scott was recently recognized as the CRN (Collateral Risk Network) 2021 Valuation Visionary and was a recipient of GE's prestigious Americas Award for Outstanding Contribution to the Business. He holds a B.A. from The Ohio State University and has completed the executive leadership program at Cornell University's Johnson School of Business. Prior to Freddie Mac, he held management positions with Bank of America, Goldman Sachs and GE. To learn more about Freddie Mac Single Family: www.FreddieMac.com Freddie Mac's Collateral Valuation Page: bit.ly/3RRVJxF Freddie Mac Market Conditions Article: bit.ly/3IU7VtR If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

In this episode I chat with a good friend of mine, Sam Parker aka My Credit Guy, and in this episode we discuss: credit myths that could keep your clients from buying a home, recent updates in credit reporting with the bureaus, and how to use credit repair to create and convert more leads into closed deals. Sam Parker is the Founder & CEO of My Credit Guy. He has over 18 years of experience in the credit repair business, as well as a go-to expert who speaks at industry events and webinars for people all over the country. Sam has been a key player in bringing quality and integrity to a fragmented industry, and has created a credit-repair company second to none. After working for companies and recognizing widespread shortcomings in the industry, Sam started My Credit Guy with a commitment to do more than just increase credit scores. His commitment is to educate clients and help set them up for success. His passion for the industry is also seen by the guidance he provides mortgage and real estate professionals, by helping create success in their business through focusing on technology-driven platforms. Learn more about My Credit Guy: www.mycreditguy.com Connect with Sam Parker on Facebook: www.facebook.com/mcgsamparker If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

In this episode I chat with a good friend of mine, Danny Horanyi. He and I discuss . Danny Horanyi is the Chief Strategy Officer at Celebrity Home Loans, Co-Creator/ Division President at NEO Home Loans, and Co-Creator/Coach at Triibe Coaching. Danny has been making an impact in the industry for 19 years with an impressive lifetime origination volume over $2 Billion! Formerly ranked in the top 5 originators in the nation by volume, Danny's leadership and expertise have had a profoundly positive impact on the lives of his employees, business partners and colleagues. Learn more about Danny: www.NEOhomeloans.com & www.TriibeCoaching.com If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

In this episode, I have a conversation with a new friend Taylor Ellard, and we have a conversation about easy ways to create & repurpose content in short time blocks, how to create conversations & attention with engagement, using certain social platforms to find your target audience. Taylor is the National Business Development Specialist & host of the Lending Forward Podcast at Atlantic Bay Mortgage Group. She has spent the last seven years in the lending industry growing mortgage bankers and their business, finding growth from social and digital media strategies, to enhance the relationships with their agents. She's focused on the power of relationships, connection and engagement. Taylor launched the Lending Forward podcast as weekly podcast bringing raw stories from real people in of the mortgage industry. She covers what's next in lending, forward-thinking and reflecting on lessons learned from Mortgage Bankers, Realtors, Financial Advisors, Coaches and more! Check out her podcast Instagram @lending_forward & listen on any major podcast platform. If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

Roland Cochrun is an entrepreneur, coach, and hosts a live event for mortgage professionals who are bored with their current life and want to become excited again by doing work that matters. Roland has built businesses, sold businesses, retired young, and traveled the world. Despite his financial success, he always felt like his life wasn't good enough. He tried books, conferences, coaches, and even therapists. Even though things got better, it wasn't enough for him to just feel happy with who he had become. Roland learned that his desire for more, which is in all of us, is part of our design. A design that motivates us to keep searching for more success, more connection, more freedom, and more impact. It isn't a goal or a place, it's a way of being fulfilled. Through this journey he created the InDesign system. CHECK OUT the Branding Webinar replay: rolandcochrun.com/brandclass/replay If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

In this episode I have conversation with Srijana Giri, and we talk about the digital evolution of income and asset verification tools, ways data can expand access to credit for borrowers, and how to be more productive & profitable leveraging technology. Srijana Giri is a Senior Director of Risk Analytics on the Credit Innovation and Analytics team at Freddie Mac's Single-Family Risk Management division. She is responsible for driving innovation activities that support Freddie Mac's Automated Underwriting Risk Assessment, Loan Product Advisor® (LPASM) and Asset and Income Modeler (AIM) tools with partners and clients. Srijana has over 15 years of experience in the mortgage and housing industry, and has an MBA and undergraduate in computer science. Prior to Freddie Mac, she held positions implementing software solutions in the healthcare, education and mortgage. Learn more: www.FreddieMac.com Follow on Twitter: @FreddieMac If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

In this episode I talk with Casey Knowles. We chat about about what it takes to create a 7-figure income as a Loan Officer, how to get laser focused and stay highly productive throughout the day, and the importance of collaboration with people who have different strengths. Casey Knowles is Mortgage Broker at Ticket Mortgage and host of the ReloLO show on YouTube. Casey has started over multiple times over the last 2 decades. He's has proven that you can get into the top 1% in record time by following a proven model, which he recently did while filming the ReloLO Show. Casey ranked #4 as a broker in Colorado in the first fiscal year in a new state and then repeated his process on camera to document his ways. Connect with Casey on Instagram: instagram.com/reloloshow Connect with Casey on Facebook: facebook.com/casey.knowles.58 If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

In this episode I talk with my good friend and mentor Todd Duncan. He and I talk about creating exponential growth by serving and valuing people, the shift from being a salesperson in business to being in business as a salesperson, and whether elite sales skills are gifts or skills that can be learned. According to CNN, Todd Duncan is "the Tony Robbins of the mortgage industry." He is the world's #1 authority on Sales Mastery, equipping people with strategies around growth, relationships, performance, business and life transformation. Todd built a successful real estate and mortgage business, before committing his life to help others do the same. An author of 17 books, and no stranger to the New York Times bestseller list, Todd helps people fall in love with their life by maximizing their efficiency, compensation, earning what they're truly worth. Download the FREE High Trust playbook: toddduncan.com/hightrustinterview Order the NY Times best-seller "High Trust Selling": toddduncan.com/product/product_high-trust-selling Register for Sales Mastery: toddduncan.com/sales-mastery/ If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

In this episode I talk with Kelly Rogers about the ways mortgage professionals can create opportunities in today's changing market, how to become a connector in the community to develop more relationships, and the importance of creating margin in life to invest in yourself, your family and your clients. Kelly Rogers is a Collaborator, Influencer, Visionary, and Strategist. She believes in embracing 'The CEO Mindset' in your business and life. She is intentional in sharing the strategies of success in a relational world. Kelly currently serves as Regional Leader for Movement Mortgage leads with the same passion that made her one of the top Loan Officers in the country. She is intent on serving alongside her teams, in making a significant impact in their lives, along with the people and communities they serve. Connect with Kelly: instagram.com/realkellyrogers If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!

In this episode I sit down with Randell Gillespie, my boss at Thrive Mortgage, near the end of our Thrive 2022 Summit in Austin, TX last month. We talk about some of the issues that our industry is face with today, and how LO's, branches, and companies can set themselves apart in a crowded industry. We also break down the best ways to use automation and technology without replacing relationships or becoming too transactional. Randell Gillespie is the National Sales Manager for Thrive Mortgage, one of the most recognizable brands and innovative lenders of this modern era of mortgage lending. Randell has a wealth of experience and relationships from over 30 years in the business, and says it starts with his love of the mortgage business and still remembers his first client he helped get into their dream home. He is an inspirational leader and execution-focused strategic planner and strives to "pay it forward" from those who have invested in his career. After serving with distinction in the Marine Corps for 4 years, Randell served on his local City Council and ultimately joined the mortgage industry as a Loan Originator, where he earned Rookie of the Year. He was soon given the opportunity to run a branch and built it to the number one lender in the market. He was promoted through the ranks in Area, Regional and Divisional roles covering markets all throughout the US. His most prized recognitions have come from notes from teammates that share appreciation for developing them into stronger professionals and inspiring them to greater performance. He is a grateful husband and father of 9 children who have gone into ministry, medicine and music education. Connect with Randell here: linkedin.com/in/randellgillespie & learn more about Thrive Mortgage here: thrivemortgage.com If you are enjoying the podcast, please take a second and LEAVE US A REVIEW and don't forget to connect with us on social media!