

Mortgage Marketing Expert
Phil Treadwell
Sought-after industry experts share first-hand experience & advice to help real estate & mortgage professionals build more modern and relevant business. MME podcast is hosted by Phil Treadwell.
Episodes
Mentioned books

Feb 14, 2023 • 30min
159 Nothing Will Change Until YOU Change with Hannah Spanke
"Nothing will change until YOU change!" In this episode I'm joined by relationship and life coach, Hannah Spanke. We talk about how she got started in the sex industry, the core reasons relationships fall apart, and how to find happiness in yourself and bring that assurance to your relationships. This is applicable in our personal life AND at work, so pay attention! Hannah Spanke is a Relationship & Life Coach, and Board Certified Clinical Sexologist with a taboo background of nearly a decade in the adult entertainment industry. After years of healing & transformation, she is now an advocate and leader for authentic happiness and radical personal responsibility. Hannah helps people to overcome the pains of their past, gain awareness in how they can deepen their fulfillment in life now, and embody the most honest expression of connection and intimacy with themselves and others. Episode Breakdown: 02:45 - Hannah's origin story 06:05 - The #1 way to maintain a healthy relationship 08:30 - How to navigate someone else's feelings 11:10 - How to recognize a dysfunctional relationship 12:45 - Communitcating needs to avoid temptation 16:55 - "Am I ENOUGH?" 19:10 - ACL: Accept. Change. Leave. 23:40 - What's the biggest relationship blind spot? 25:20 - How do you overcome your past? 27:15 - Follow @HannahSpanke Check our Hannah's website: hannahspanke.com This episode sponsored by MyUtilities. LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Feb 10, 2023 • 39min
158 Using Goals to Break Bad Habits with Adal Bisharat
"You're not going to get breakthrough results, just doing the same old thing." In this episode I'm joined by the CEO of GoalKloud, Adal Bisharat. We talk about the origins of GoalKloud, how goals help you break habits and the importance of accountability through coaching. We're helping you build momentum to build motivation, so pay attention! Episode Breakdown: 02:30 - Adal and GoalKloud's origin story 04:55 - Why are GOALS the center of our business 08:15 - Breaking Habits 16:00 - GoalKloud is IN M1 Academy 17:00 - How Momentum breeds motivation 25:15 - Falling in love with the PROCESS 27:50 - The power of GoalKloud 32:00 - "Hell is meeting the person you might have been" 34:43 - Blindspots for Loan Officers 37:45 - GoalKloud.com This episode sponsored by MyUtilities. LEARN MORE HERE Check out GoalKloud: GoalKloud.com LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Jan 27, 2023 • 42min
157 Building the Brand You WANT with AJ Vaden
In this episode I'm joined by the Co-Founder of Brand Builders Group, AJ Vaden. We talk about the origins of Brand Builders, the unique power of your personal brand and how in the end it's all about building relationships. No one can hire you, if they are not aware of you, so pay attention! Episode Breakdown: 01:25 - The origins of Brand Builders Group 09:20 - "Ready, Fire, Aim" 11:10 - How personal branding is like oral hygiene 15:05 - 3 ways to build trust 20:42 - Personal Branding = Digitization of Reputation 26:30 - You HAVE a personal brand, is it the one you WANT? 35:45 - The biggest branding blind spot pros have? 40:00 – Find out more about Brand Builders Group AJ Vaden is CEO and Co-Founder of Brand Builders Group, one of the world's leading authorities on personal brand strategy. She's also the co-host of the Influential Personal Brand podcast, named one of Forbes' top 10 podcasts to listen to in 2021. Get to know AJ: @aj_vaden Learn from AJ: Influential Personal Brand Podcast Check out: BrandBuildersGroup.com LEARN MORE ABOUT M1 ACADEMY If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Jan 13, 2023 • 34min
156 Momentum Builder with Don and Gino
In this episode I'm joined by the men behind the Momentum Builder event and DG Media, Don Goettling & Gino Fronti. We talk about what to expect from Momentum Builder 2023, how and why the event started, and finding the opportunity in a "tough" market to build capacity for the reward to come. Stop trading your hours for dollars and build momentum toward the business of your dreams! Episode Breakdown: 02:40 – Remember what the good times feel like 04:45 – Momentum Builder origins 06:13 – Moving from Employee to Business mindset 09:53 – You need a WHO not HOW 14:50 – Momentum Builder 2023 19:45 – Get comfortable being uncomfortable 21:40 – The power of industry events 28:55 – Blind spots to pay attention to Register for Momentum Builder here: MomentumBuilder.com USE PROMO CODE: PHIL2023 (for $100 OFF) Make your Continuing Education easy and CHECK OUT Empire Learning! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Jan 4, 2023 • 17min
155 Mindset First - Making 2023 Your Best Year
In this episode I'm flying solo to set the table for you to make 2023 your best year yet. The difference between just achieving your goals and crushing your dreams is simply about mindset. As we start the new year, I rundown the actions you can take to build a winning mindset for this year and beyond! If you're looking to build that winning mindset in 2023, join me in M1 Academy! Episode Breakdown: 01:00 - Happy 2023 01:45 - Why Mindset comes first 03:55 - How fitness impacts mindset 05:57 - Don't lie to yourself 07:00 - We're captive to our environment 08:52 - "Feelings" are not the truth 10:02 - Get comfortable with being uncomfortable 10:43 - 3 action steps to achieve your goals in 2023 14:03 - Failur is part of the path to success 15:43 - You're already on the journey 16:38 - Help others believe in themselves by believing in YOURSELF It comes down to 3 things: Make the DECISION Write down affirmations & goals & say them out loud! Seek counsel from someone who can help you get where you want to go Make your Continuing Education easy and CHECK OUT Empire Learning! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

5 snips
Dec 21, 2022 • 39min
154 Learning How to Think, Not What to Think with Sabastian Enges
Entrepreneur and mentality coach, Sabastian Enges, discusses the #1 leadership trait, handling strengths & weaknesses, generational differences in the office & housing market, and importance of understanding people. He emphasizes focusing on personal brand, embracing failure for success, and self-awareness for growth.

Dec 15, 2022 • 48min
153 Doing More of What Works with Tom Ferry
In this episode I chat with one of the most well-known figures in real estate, Tom Ferry. He and I chat about using "significance" to create trust conversations, how to do more things, more often that work in your business, and the importance of who you work with in ANY industry. Episode breakdown: 01:30 - From stocking shelves to running a company 06:40 - Failure is the path to success 10:40 – How to be growth & reach focused 11:30 – Doing more plays that work more often 16:15 - "What's significant about that for you?" 21:30 - Opportunities for more relationships 25:45 – Creating "real" relationships with others 30:13 – What we learn from other in the trenches 33:50 - Find your message and then go deep on it 35:54 - Biggest blind spot in mortgage industry? 38:30 - The Experience Economy 40:30 - Why it matters who you work with Tom Ferry is the #1 ranked Real Estate Educator by Swanepoel Power 200 and the best-selling author of "Life! By Design" and "Mindset, Model and Marketing!" As founder and CEO of Ferry International, the real estate industry's leading coaching and training company, Tom's ever-growing influence impacts professionals in a wide variety of ways – including rigorous accountability coaching, the popular #TomFerryShow delivering free, fresh and relevant real estate tips weekly, highly engaging training events, two best-selling books, and his legendary keynote speeches. Tom has more than 30,000 hours of coaching experience and works daily to help agents and brokers grow a prosperous business while simultaneously balancing — and loving — their personal lives. "Making money is easy, having a legacy is hard. Creating impact is easy, creating POSITIVE impact is a little more challenging." Tom on Instagram TomFerry.com Make your Continuing Education easy and CHECK OUT Empire Learning! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Dec 5, 2022 • 32min
152 Making the Damn Decision with Dustin Brohm
In this episode, I'm joined by a close friend and business partner, Dustin Brohm. He and I chat about how consistency is so important for overall business growth, why your Instagram account is NOT the problem with your video views, and how to get rid of the excuses that keep us from being productive! Episode Breakdown: 01:15 - Welcome Dustin Brohm 02:55 - "I decided to do an episode every damn week" 04:00 - How do you remove excuses? 07:10 - Doing the "thing" builds confidence 11:30 - Failing 70% gets you into the Majors 13:40 - You can be the CEO of your business 18:09 - Your Instagram account ISN'T the problem 25:00 - The endgame is to reach the RIGHT people 30:00 - The biggest blind spot for industry pros Dustin Brohm is the host of the Massive Agent Podcast. He's a member of the Broke Agent Media of and a National speaker on real estate marketing & lead generation. He has spoken at Inman Connect, Gary Vaynerchuk's Agent2021, HousingWire, and more. Dustin is also Realtor w/ eXp Realty in Salt Lake City, Utah. Dustin's podcast: massiveagentpodcast.com Dustin's Instagram: instagram.com/massiveagent Make your Continuing Education easy and CHECK OUT Empire Learning! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Nov 23, 2022 • 34min
151 Finding Your Niche with Dan Gandee
In this episode I have an engaging conversation with real estate investor and tech executive, Dan Gandee. We talk about Dan's unique perspective on this market, how you can best position yourself in your market and the opportunities that exist even with high rates. Episode breakdown: 02:40 - Is there an affordability shift? 04:15 - Dan's market perspective 08:00 - "What" is as important as "how" 09:30 - Positioning in your marketing 12:50 - Dan staked a position on probate 14:55 - The biggest limiting belief 18:10 - Finding your perfect client 20:50 - 90% nurture & 10% "I wanna buy!" 24:45 - Opportunities in this market 28:40 - Opportunity with high rates 32:25 - Biggest blind spot for real estate & mortgage pros? Dan Gandee is an active real estate broker, investor, and real estate marketing consultant. He owns two investment firms, a marketing agency, and serves as VP of Growth at a real estate technology startup based in the Silicon Valley. Dan has worked in all aspects of real estate and holds a Bachelor's Degree in Advertising from Kent State University. His diverse experience includes ground up new construction, design & build, asset management, landscape architecture, TOP 0.01% real estate brokerage, and $100M+ real estate multifamily hedge funds. "I'm still buying in this market, it's the terms that I want. It's good debt. Sometimes I want the debt more than the property…returns are my ultimate goal." - Dan Gandee Find Dan on Instagram: @OregonRealEstateExpert LiftoffAgent.com ExitOregon.com Make your Continuing Education easy and CHECK OUT Empire Learning! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

Nov 17, 2022 • 28min
150 Turning Clients Into Superfans with Brittany Hodak
In this episode I have a fun conversation with a good friend who is also a customer experience expert, Brittany Hodak. We chat through ways to future-proof your business with superfans, how to divide your time between finding new fans & serving existing ones, as well as the best ways to provide value and exceed expectations! Episode breakdown: 01:50 - Brittany's World Record 06:30 - Future-proof your business 08:55 - Chase new fans or serve current audience? 11:15 - The 3 Phases of Customer Management 13:45 - How to exceed expectations 19:05 - Explain the value you provide 21:00 - The long road to a book starts with…pizza 26:30 - The Platinum Rule Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has written hundreds of articles for Forbes, Adweek, Success, and other top publications; she has appeared on programs on NBC, CBS, ABC, and CNN; and she has worked with some of the world's biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. Entrepreneur magazine calls her "the expert at creating loyal fans for your brand." Brittany's debut book, Creating Superfans, will be in stores in January 2023. "You're going to get referrals, but not TODAY! You've got to be great at recruiting new customers, and you also have to be great at taking care of your existing customers." - Brittan Hodak Get your copy of Superfans: BrittanyHodak.com/book Make your Continuing Education easy and CHECK OUT Empire Learning! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696


