Mortgage Marketing Expert

"What's happening now is that the market's squeezing. It's squeezing people UP if you're good, know what you're doing, and work hard, or DOWN & OUT if you don't belong!" In this episode I chat with a new friend of mine, The Dallas Mortgage Man, Brian McCauley. Brian is a top-producing mortgage originator with 18 years of experience within the industry. He has received several awards and incentive trips for outstanding performance in sales and customer service. Brian is an experienced public speaker and has been featured in D Magazine TV, DallasMortgageNews.com, Candy's Dirt, Forbes Magazine and Million Dollar Mixer events with BravoTV. Episode Breakdown: 01:25 - The origin of The Dallas Mortgage Man 03:30 - What do we focus on NOW to succeed & set ourselves up for FUTURE success 07:48 - "People need to get around people who elevate them" 09:30 - Brian's "Why" 14:30 - How social media presence compounds your brand 21:00 - What is the blind spot in the mortgage industry today 24:15 - Keep it simple, smaller, lower, LOCAL 29:00 - The RIGHT way to build the RIGHT relationships 34:40 - One tip to help mortgage pros grow their business Learn more about Brian: @dallasmortgageman & DallasMortgageNews.com LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS

Today is the 5-Year Anniversary of this podcast, and I can't believe how far we've come! In today's episode, we're taking a trip down memory lane, reflecting on some highlights, notable moments, and funny stories from our journey over the past five years. I also want to take a moment to express my deepest gratitude to all the incredible guests, listeners, and everyone who has supported the Mortgage Marketing Expert podcast along the way. Your unwavering support has been the driving force behind our success, and I am truly humbled by it. THANK YOU! Episode Breakdown: 00:22 - I can't believe we made it 5 Years! 01:08 - This podcast was originally just a happy accident 03:39 - From Instagram tips to inviting podcast guests 06:02 - How in heck do I do a podcast?! 09:07 - We're on to something here - those first episodes 11:23 - Launching the podcast at Mastermind Summit 2018 15:35 - Getting Gary Vaynerchuk on the MME Podcast 21:36 - Technical difficulties during the 2nd most downloaded episode 25:03 - Business is about relationships, use content 27:58 - Podcast Equipment & M1 Academy at PhilTreadwell.com 31:24 - THANK YOU, THANK YOU, THANK YOU!! Connect with us on social media: linktr.ee/mmepodcast LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS!

"You have to be able to diversify, and the way you've always done business may not be the way that you continue to get new business, right now and you have to be open to that." In this episode I'm joined by Michelle Dugan and Ashley Miller, best friends and co-hosts of the Blondes Have More Funds Podcast, just as they've relaunched for their third season. We discuss the importance of flexibility as a Loan Officer in this market, how continuing to take action can set you apart and that the most important thing to become is relatable and relevant. We cover a lot of ground, from podcasting to philosophy and the messiness of being a parent in between. Do not miss out on this conversation! Episode Breakdown: 01:15 - What does it take to be successful right now? 05:13 - The way you've always done business may change 07:15 - You have to take action and KEEP taking action 09:15 - How a social media presence helps people know, like & trust you 14:30 - The "person" is the most important part of the transaction 17:00 - A Philosophy for Using Social Media in your Business 27:40 - Blonds Have More Funds Podcast 38:00 - "Content" is about being relatable and relevant 42:00 - @blondes.have.more.funds on instagram Follow them: @thatmortgageblonde & @michelledugan LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS!

In this episode I'm joined by Sam Silverstein, Founder of the Accountability Institute, Keynote Speaker and Best Selling Author, just as he was coming off the stage at the Texas Mortgage Bankers Association annual conference. We discuss accountability and how so many lenders and real estate agents misunderstand the fundamental concept of accountability. We cover a lot of ground from belief leading to action, what we owe ourselves vs. others, and how we can get CLEAR on our own values. Do not miss out on this conversation! Episode Breakdown: 01:30 - Accountability is a Way of Thinking 04:00 - Accountability to Ourselves vs Accountability to Others 08:00 - "For you to have your best, I've got to bring MY best" 11:10 - "If you don't move, you DIE!" 17:40 - "Everything is simple. Nothing is easy." 21:35 - Action follows Belief 23:25 - ValuesWorksheet.com 24:30 - TheAccountabilityInstitute.com Learn more: SamSilverstein.com Follow Sam: LinkedIn & Instagram LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS!

"If you're only focused on getting a prospect & you're not retargeting them, you're going to have a difficult time in that conversion process." In this episode I'm joined by Travis Thom, a Facebook Marketing Strategist and social media ad guru. He is the Founder of Elevated REM and the CEO of WalledGardenHQ and he's got some KILLER advice on advertising and specifically retargeting for lenders and real estate agents. We cover a lot of ground in this episode including: the truth about social media video; the power of retargeting, and how to build real fruitful partnerships between Mortgage Officers and Real Estate Agents. Do not miss out on this conversation and the strategies Travis shares! Episode Breakdown: 02:05 - Trends to focus on right now 04:45 - Too much video? 06:15 - The power of retargeting 11:50 - Don't forget about longer video 15:30 - Social media ads 22:50 - What is Walled Garden? 27:20 - The power of co-branding 35:30 - The Walled Garden webinar 36:05 - Walled Garden 14-day trial 38:05 - Find Travis on Social Media Connet with Travis: Instagram | Facebook REGISTER FOR A FREE DEMO: mmepod.com/wgdemo Sign-up for Walled Garden: mmepod.com/walledgarden Check out our partner MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

"The only relationship you're ever really having, is with yourself." In this episode I'm joined by a returning guest who has given us some of our most listened-to episodes. He is the Founder/CEO and Head Coach of Performance Experts Coaching, Tim Braheem! We cover a lot of ground in this episode including: the best ways to build relationships, how to take advantage of a slower market, and the importance of a morning routine. Do not miss out on this conversation and the strategies Tim shares! Episode Breakdown: 01:30 - Who is Tim Braheem 03:20 - What is Tim focused on right now 08:00 - "No one reciprocates with takers" 19:25 - The difference in open-ended & close-ended questions 21:45 - The best way to make sure people remember a conversation 30:20 - How to create the the right mindset for success 34:25 - The importance of a morning routine 46:15 - "The only relationship you're really ever having is the one with yourself" 50:00 - What to do with your database today Free360tools.com Performance-Experts.com 360 Experience Podcast Check out our partners MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

"Even if you know NOTHING about it, you're not behind at all…You can go from rookie to top 1% expert in 24 hours!" In this episode I'm joined by returning guest and Founder and CEO of InstaMortgage, Shashank Shekhar. He's an expert that would have tons to share on any topic, but today we're focusing on ChatGPT and the AI tools that everyone is talking about. What is it? What can it do for YOU? And how can it streamline our businesses and lives as soon as this weekend? Do not miss out on this conversation and the tool we're talking about. Episode Breakdown: 02:50 - What makes ChatGPT so exciting for Shashank 04:40 - So, What IS ChatGPT? 08:10 - How Phil has begun to use ChatGPT 09:40 - But that's just the tip of the iceberg 14:40 - The power of SPECIFICITY 16:30 - ChatGPT understands the rules of persuasion 18:48 - Using ChatGPT to REFINE your content 23:18 - What does ChatGPT know about Mortgage? 32:10 - Practical & Fun uses of ChatGPT 37:18 - ChatGPTforLenders.com ebook 38:50 - Connect with Shashank on social @shashank.redemption Or connect via email: shashank@instamortgage.com Get ChatGPT for Lenders ebook Check out our partners MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

"Attention has shifted, it's time for you to make the shift as well, or you're going to get blindsided." In this episode I'm joined by my great friend Josh Pitts, Chief Enthusiasm Officer at Shred Media. A Mortgage Pro who's not only learned how to show up on social media, but teaches others how to do it as well. We discuss the number one secret to winning the social game, SHOWING UP, so pay attention! "If people don't know you, they can't like or trust you & they WON'T like or trust you if you don't show up" Episode Breakdown: 03:00 - The importance of showing up consistently 07:45 - They can't know/like/trust you if you don't show up 10:30 - Josh built his brand on a love of the outdoors 11:35 - Don't overcomplicate the world of social media 13:03 - Reframing "What is Value" 17:00 - Your community is looking for you! 20:00 - Show people things in common 22:30 - Social Media is the new Google 25:25 - Post everywhere 31:25 - Biggest blindspot for mortgage pros Follow Josh on IG: @shredmediaco @joshpittslive Shredmedia.com Check out our partners MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

"I was being more relatable. I was being more HUMAN." In this episode I'm joined by Kayla Kallander. A "mortgage meteorologist" and someone who's learned first hand how to promote herself and business through social media. We're discussing how to overcome your fear and use video to build a better business than ever before, so pay attention! Episode Breakdown: 02:25 - Kayla's origin story 05:15 - How Kayla started as a content creator 09:00 - Overcoming the "fear" of being SEEN failing 11:30 - You never feel better about NOT doing something, than taking ACTION. EVEN if you FAIL 12:18 - Service Recovery 14:35 - Education. Communication. Inspiration. 18:30 - Did the Mortgage Industry get lazy 23:55 - The time to action? NOW 25:00 - What's the blind spot Mortgage Pros are missing? 30:00 - "You can get a really good steak ANYWHERE." 34:10 - Connect with Kayla @kaylakallandermortgage - https://www.instagram.com/kaylakallandermortgage/ Check out our partners MY UTILITIES: LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696

"This is NOT just another year in the mortgage business!" In this episode I'm joined by two returning guests at once, Dave Savage and Alex Kutsishin. They dropped BIG news this week for the mortgage industry, and we do talk about it, but this episode is much more. We're discussing what can make the difference between success and stagnation in 2023, so pay attention! Episode Breakdown: 02:00 - How do we take our businesses to the next level in 2023 02:50 - "This is NOT just another year in the mortgage business" 06:00 - This should be one of the most exciting times in our industry EVER 06:55 - TrustEngine - No Borrower Left Behind 09:02 - Our North Star is building trust 15:30 - The Tech team behind TrustEngine & What it's capable of 21:40 - Wondering how you fit in a digital data-driven world? THIS is it! 22:44 - Steve Brown's Advice "What Amazon Can't Do" 26:15 - Blindspots for Mortgage professionals This episode sponsored by MyUtilities. LEARN MORE HERE LEARN MORE ABOUT M1 ACADEMY COACHING PROGRAMS! If you are enjoying the MME podcast, please take a second and LEAVE US A REVIEW, and JOIN our text group: 214-225-5696