Mortgage Marketing Expert

This episode is a throwback to our live podcast with Ryan Serhant at the HousingWire engage.marketing Summit in Dallas, TX in the Fall of 2018. Ryan Serhant is the Founder of The Serhant Team & star of Bravo's "Million Dollar Listing New York" & star and producer of "Sell It Like Serhant". As one of the most successful real estate brokers in the world, he has sold billions of dollars in real estate, and has agents in New York, New Jersey, Los Angeles, Miami and the Hamptons. As a real estate expert, Ryan is also a frequent contributor to 20/20, CNN, CNBC, The Today Show and Bloomberg TV, while also being quoted in the NY Times, Wall Street Journal and Forbes. Ryan has twin degrees from Hamilton College, and lives in New York City with his wife Emilia. In this episode Ryan gives us some valuable insight into how to connect with top producing Realtors, the most important thing you can do with your database and your calendar, as well as shares what he cares about the most in working with mortgage professionals. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

In this episode I get to interview a guy who has been my main business coach over the last year, Scott Bertone. Scott has weaved a path of successes by being willing to persevere in spite of fear, as he lives by the principle that fear is the gateway to greatness. Scott Bertone is an Executive Coach with Performance Experts, and holds the Professional Coach Certification from the International Coaching Federation and has coached a wide variety of extraordinary people from the ages of 22 to 73, including CEO's, Doctors, Corporate Executives, Housewives, Actors, Writers, Filmmakers, and College Students. In addition to his coaching career, he has previously started a mortgage and real estate business, an online portal, and even a motorcycle superstore. He has worked with the Clinton White House and the Department of Defense, and he has served on the boards of companies in the worlds of technology, finance, and personal development. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

In this episode I got the opportunity to interview my good friend Megan Anderson. She is a leading source, sought-out speaker, and coach in the social media space. Her passion is helping others feel confident in themselves, their bodies and their business. Before starting in the mortgage industry, Megan trained men and women to prep for bodybuilding competitions. It was while growing her online business that she began to see the power in promoting ourselves and business through social media. She began to notice those that shouldn't harbor any insecurities usually have the most and how those insecurities keep us from unlocking our true potential. Since starting with MBS Highway 2 years ago, it became apparent that loan officers and real estate agents have a target on their backs. It is important now more than ever to stay in the forefront of people's minds. Megan combines her talents in helping people not only find their story, but become brave enough to share it within the world of social media. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

In this episode we talk to a mortgage professional who went from zero to a top 200 originator in the US, Shashank Shekhar! When he started his company he knew 3 people in the US, and English was his third language. Shashank Shekhar is the CEO of Arcus Lending, now an Inc 500 Company, one of the fastest growing mortgage companies in America. With an annual production of $180M+ he is one of the top 20 Loan Officers in the country. He has published over 500 blogs and 3 books, last of which was a #1 best-seller on Amazon. He is frequently quoted in major media networks like CBS, FOX, Washington Post, and Bankrate. Shashank is also the creator of MLO Master Class, a soon to be launched Loan Offer Training Program. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

In this episode we have a guest that I've been excited to have on the show for months now, Mike Eshelman. Mike is one of the foremost experts on leveraging big data, and how it's going to affect the mortgage industry in the coming years. Mike Eshelman is the Head of Consumer Finance at Jornaya, the leading provider of consumer journey behavioral data. With over 15 years of experience in consumer finance, Mike has extensive knowledge in marketing, marketing operations, and leveraging unique data sets to deliver desired results in the mortgage and personal loans industries. Named one of the most influential mortgage professionals to watch in 2018, Mike regularly works with the country's top marketers for technology-driven bank and non-bank mortgage lenders to gain a better understanding of their consumers' shopping behaviors. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

In this episode we have one of my great friends and fellow Industry Syndicate Co-Founder, Josh Pitts. He and I discuss how mortgage professionals can use content to build their personal brand and create leads to build their business. Josh Pitts is the Founder of Shred Media and an industry entrepreneur with a passion for public speaking. Josh has spent the last decade in the mortgage industry in positions including Mortgage Adviser, Chief Marketing Officer, Chief Operations Officer, Chief Executive Officer and his favorite Chief Impact Officer. He is also one of the Co-Founder's of Industry Syndicate. Recently he has refocused his energy and efforts on Shred Media, building the industry's FIRST Attention and Impact Agency along with an industry only online network, The Community. Along with his work in the industry Josh built a massive personal brand in less than 8 months by doing live interviews every day with top professionals throughout the mortgage, real estate, insurance and title industries, sharing what they're doing to dominate their market place. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

In this episode, we discuss how to increase Instragram engagement with Michelle Berman, an influencer who specializes in Instagram branding for mortgage professionals! Michelle is the owner and founder of Berman Media Pd, Inc and the creator of The Instagram Power Method. She is a 5-year veteran of working exclusively with the Real Estate and Mortgage Industry on how to leverage the power of Instagram for brand visibility and lead conversion. Michelle has worked with lenders in multiple states and has educated well over 100 Real Estate Agents through her online course and seminars. The Instagram Power Method's mission is to help Real Estate and Mortgage Professionals create high-value content, with a twist, designed to allow leads in their target market and demographic to come to THEM instead of being sought after and cold called. Michelle is a graduate of Rutgers University and is pursuing a Masters in Social Media Public Relations through Kent State. From the Phoenix area, she and her husband spend their free time competing in Olympic Weightlifting and enjoying many activities outdoors. Instagram Power Method: http://bermanmediapd.com/InstagramPowerMethod USE PROMO CODE: MME Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

This episode is with one of my new favorite people in the real estate industry Leigh Brown! Leigh Brown is a successful REALTOR®, forward-thinking CEO, and #1 best-selling author. She runs one of the top real estate teams in the country, she is a kickin' keynote speaker and loves everything baseball. Leigh's successful first book, bestseller Outrageous Authenticity™, paved the path to writing her second book, The 7 Deadly Sins of Sales™ which instantly became an Amazon #1 bestseller! You can also catch Leigh (and friends that she chats with) on her podcast: Crazy Sh*t in Real Estate. Leigh is known for being a sassy Southern woman who is extremely popular for her no-holds-barred approach to motivation. She is currently one of the sales industry's most sought-after speakers and her inspirational speeches have allowed her to travel all over the United States and the globe – from Miami to Dubai! Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

This episode is an awesome episode about attracting, reaching and engaging Millennials with Kristin Messerli. Kristin Messerli is the founder of Cultural Outreach and a nationally renowned speaker on adapting to cultural shifts. Her mission is to increase upward mobility in young and underserved markets by bridging the gap between consumers and businesses. CEO's hire her to modernize their corporate strategy, and marketing teams seek her social media content and financial education materials to better connect with first-time homebuyers. Kristin has spoken at over 100 conferences, including the Mortgage Bankers Association, the American Bar Association, and Harvard Business School. For four years, she has partnered with National MI to deliver modern leadership to the mortgage industry with sponsored content at discoverm3.com. Kristin is also the Managing Editor of Mortgage Women Magazine and sits on MBA's Diversity and Inclusion Committee. In 2018, she won NAWRB's women's influencer award and has been accepted to the 2019 Freddie Mac Vendor Academy Program for diverse suppliers. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.

In this episode we interview former NFL player and entrepreneur Casey Crawford. Casey Crawford is the Co-Founder and CEO of Movement Mortgage, a $13 billion retail mortgage lender and six-time member of the Inc. 5000 list. He is also the Chairman of Movement Bank and Founder and Chairman of Movement School, a tuition-free public charter school for under-served children in Charlotte, N.C. Based on his belief that a business should be judged not by what it extracts from a community, but rather, by how much it gives, Casey founded the non-profit Movement Foundation as a vehicle to bring life, light and hope to others. To date it has invested more than $37 million in schools, communities and ministries around the world. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network.