

Mortgage Marketing Expert
Phil Treadwell
Sought-after industry experts share first-hand experience & advice to help real estate & mortgage professionals build more modern and relevant business. MME podcast is hosted by Phil Treadwell.
Episodes
Mentioned books

Feb 14, 2020 • 45min
059 What to Post with Chelsea Peitz
In today's episode I get to interview my good friend Chelsea Peitz, who also happens to be one the best social media marketing minds in the real estate and mortgage industry. We talk about here new #1 Amazon Best Sellling Book, "What to Post" and she shares tips and tricks to build your social following. Chelsea Peitz is the National Director of Social Sales for Fidelity National Financial and a nationally recognized real estate keynote speaker who teaches sales professionals how to leverage social media and technology to build a powerful personal brand and develop content that generates real leads. She is a national social selling coach and speaker for top title insurance sales executives nationwide who has developed one of the only curriculum focused on using social platforms. Chelsea is a published author of the book "Talking in Pictures", the only book about how camera first social platforms have changed how we build a personal brand, and her most recent book "What to Post" is an Amazon #1 best seller in 6 categories and teaches you how to create engaging social media content that builds brand & gets results! She's a frequent podcast and live stream guest, sharing actionable insights and tactics to help agents develop a powerful personal brand. Chelsea has been an Inman Innovator of the Year Nominee in 2018 & 2019 and is the creator and host of The Voice of Social Sales Podcast. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Feb 7, 2020 • 31min
058 Goals & Milestones with Kelsey Rauchut
In this episode interview my friend Kelsey Rauchut, and we discuss personal brand building and how to maximize that exposure for your business. Kelsey Rauchut is an industry leading National Business Development Manager with AnnieMac Home Mortgage. Award winning media expert, sought after speaker, awarded top producer Presidents Club 2018 & 2019 winner. National Mortgage Professional Magazine nominated Kelsey as one of the "Most Powerful Women in Mortgage Banking." Nominated by industry professionals as a "Women with Vision" award winner by Mortgage Women Magazine. Kelsey is a Mortgage & Real Estate connector, a personal development hunter, driven by faith. She is the Host & Creator of "The Inside Edge" a podcast featuring industry leaders both Mortgage and Real Estate Experts. As seen on Mortgage Marketing Animals "Loan Officer Freedom" podcast powered by Carl White, highlighting "Women in the Mortgage Industry." She takes an innovative approach providing new solutions for increasing monthly transactions for mortgage and real estate professionals nationally to thrive in today's condensing market. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores .

Jan 24, 2020 • 47min
057 Voice of Social Sales
In today's episode we're turning the tables and sharing a podcast episode from my good friend Chelsea Peitz, where she interviews fellow Industry Syndicate co-founder Dustin Brohm and I for her Voice of Social Sales podcast. We discuss how to create real estate and mortgage content that doesn't bore people to tears, why you should NOT be posting about real estate & mortgages all the time, and what are the most engaging types of content to share with your audience. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Jan 17, 2020 • 41min
056 False Assumptions with Clayton Collins
In this episode I get to do my first solo repeat guest, Clayton Collins. The timing of this episode is great because we talk about both industry news and events that mortgage professionals need to hear about. As president and CEO, Clayton Collins leads HousingWire's corporate strategy, product and editorial roadmap, while building a world-class team of business media professionals. He is also the founder and managing partner of Riomar Capital, an entrepreneurial investment firm that acquired HousingWire in 2016. Prior to founding Riomar Capital, Collins worked at RBC Capital Markets in the mergers and acquisitions group and served as vice president of national sales and marketing at Citibank. His drive to increase HousingWire's impact earned him a spot on the 2018 Folio: 100, a prestigious list of thought leaders in the magazine and media industry. Collins holds a degree in business administration for Elon University and completed his MBA at The Fuqua School of Business at Duke University. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Podcast Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores .

Jan 10, 2020 • 49min
055 Culture Matters with Jay Doran
In this episode I interview Jay Doran, and this is an episode that I think a lot of people are going to enjoy because it talks about the "why" and mindset of the business more than the "what" and tactics. Born in Newark, New Jersey, Jay's upbringing was not as pleasant as his current lifestyle may seem. At the age of 20, he managed to turn a gym that was failing into a six-figure business in the matter of six months and rapidly he began to understand the way to success was to develop a culture within the company. Culture Matters is the offspring of his realization. He knew the principles of the impeccable culture he created before could be transferred to every single company that exists. Now, he coaches business leaders and high producing salesmen on how to develop cultural alignment within their organizations. He does that by helping them find their inner core values and creating training programs around these values so the initial culture can live forever. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Dec 27, 2019 • 38min
054 Capturing Leads with Andrew Pawlak
In this episode I get to interview a long time friend, and extremely talented digital marketer, Andrew Pawlak. Andrew and I break down the types of content mortgage and real estate professionals should be creating, why podcasting has been such a powerful platform for each of us, and which social channels mortgage and real estate professionals should actually be focusing on in 2020. As an entrepreneur with over 15 years of sales and digital marketing experience, Andrew has been a pioneer in conversion optimization for mortgage and real estate marketing since starting in the industry in 2004. He has co-founded 2 successful internet startups in the mortgage and real estate space, including leadPops, Inc., where he is the CEO. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores

Dec 20, 2019 • 28min
053 Database Management with Geoff Zimpfer
This episode is fun because I get to interview another mortgage podcaster, and fellow Industry Syndicate member, Geoff Zimpfer. Geoff and I break down the types of content mortgage and real estate professionals should be creating, why podcasting has been such a powerful platform for each of us, and which social channels mortgage and real estate professionals should actually be focusing on in 2020. Geoff Zimpfer is a former National Sales Trainer with Tony Robbins and became a Mortgage Originator in 2003, consistently closing over 120 loans per year. Today, Geoff coaches and trains high producing Mortgage Originators across the country. He's the host of the highly acclaimed Mortgage Marketing Radio podcast and is the author of "Instant Referrals for Mortgage Professionals". Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores

Dec 13, 2019 • 31min
052 Art of Homeownership with Ryan Grant
In this episode I get to do an interview with a new friend of mine, Ryan Grant. We talk about how the job of mortgage professionals has changed over the last 10 years, and how it needs to evolve to be successful in the next 10 years. Ryan Grant has been working in the mortgage industry for 14 years and has been ranked among the top 50 Mortgage Consultants in America each year since 2013. Currently, Ryan is the #1 ranked Loan Originator in Orange County not only for loan volume, but for what he is proudest of, which is his clients reviews across Yelp, Zillow and Google platforms. During his 14 years in the industry, Ryan has owned his own mortgage company, he was Director of Retail Sales for a Mortgage Bank, he has been a Producing Area Manager, Branch Manager as well as a Mortgage Consultant. His experience in these different positions has given him an invaluable insight into the real estate and mortgage industry and taught him how to provide the best possible service to his clients and the best coaching and guidance to the mortgage industry. Ryan is disrupting the real estate and mortgage industries with a focused shift to demand a higher quality professional for the homeowner. Known for more than just his origination production, Ryan's major accomplishment and contribution to our field is that he founded and launched the industry changing platform known as the Art of Homeownership. The Art of Homeownership is fundamentally changing the way that consumers see real estate and mortgage professionals. It helps Realtors and lenders to become more valuable to their clients and creates more successful homeowners. The Art of Homeownership is poised to completely disrupt the status quo of commoditized lenders and will push the industry to become more valuable to each homeowner it serves! This industry changing platform now has hundreds of lenders and real estate agents partnering to become highly differentiated from there competition. Ryan has been featured on podcasts by Bill Hart, Mortgage Coach, Tim Braheem and other local publications. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Nov 15, 2019 • 28min
051 Protecting Veterans with Christopher Griffith
This episode was recorded during MBA Annual in Austin, and I get to interview a great friend of mine Christopher Griffith about the importance of protecting our veterans in the mortgage industry. Christopher Griffith is the Owner & Founder of Debt Does Deal, and VA loan expert. Christopher's experience ranges from single-family residence to large-scale commercial asset acquisition. With a knack for finding mortgage solutions, he specializes in working with Veterans of the Armed Services and VA loans. Christopher believes in solving problems based solely on the needs and motivations of his clients. He delivers on this promise by having the most options to choose from when working in Real Estate Finance. Follow us on social media for marketing tips, and don't forget to "enable Mortgage Marketing Expert" on Amazon Alexa to get our Marketing Minute flash briefing. MME is a founding member of the Industry Syndicate Media Network – Industry Syndicate mobile app NOW AVAILABLE in Apple & Google app stores.

Oct 16, 2019 • 27min
050 Reputation & Relevance with Gary Vaynerchuk
Earlier this month I got the opportunity to go to Hudson Yards in NYC to interview Gary Vaynerchuk! In this episode GaryVee himself shares some incredible insight on how mortgage and real estate professionals can dominate in today's market! Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company's 4 locations. Gary is a highly sought-after speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo and Uber. He also manages brands like PureWow, ONE37pm, VaynerSports, Green Street and Empathy Wines. Gary has an online video show, DailyVee, is the host of The GaryVee Audio Experience and a social media Q&A show, #AskGaryVee. As Gary mentioned in the podcast, make sure to sign-up for special offers at www.WineText.com ALSO, to get updates about the MME podcast, marketing tips, and to TEXT with me directly, shoot a message to: 214-225-5696! If you are enjoying the podcast, please take a second and LEAVE US A REVIEW! MME is a founding member of the Industry Syndicate Podcast Network - check out our entire line-up on or website!


