

Punk CX: Customer Experience Insights with Adrian Swinscoe
Adrian Swinscoe | Customer Experience Strategy Expert
Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service.
Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.
Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.
Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.
Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.
Episodes
Mentioned books

Nov 26, 2019 • 37min
You don’t need more than 3 or 4 quality data points to deliver a personalised customer experience - Interview with Jebbit
You don’t need more than 3 or 4 quality data points to deliver a personalised customer experience - Interview with Jonathan Lacoste and Ben Cockerell of Jebbit, the creator of the world’s first declared data platform. Jebbit are focused on doing two things: One, giving customers back control of the data that they share around their motivations, interests and buying intentions and, two, helping brands connect with these customers through the creation of visually appealing, mobile content experiences.

Nov 26, 2019 • 34min
Global human capital trends and the rise of the social enterprise - Interview with Anthony Abbatiello of Deloitte
Today’s interview is with Anthony Abbatiello, principal, Deloitte Consulting LLP and the Human Capital practice’s Digital leader. He joins me today to talk about Deloitte’s newly released annual Global Human Capital Trends Report (2018), some of the trends that emerged from the report and what they mean for leaders and entrepreneurs looking to build a business intent on delivering a great customer and employee experience.

Nov 26, 2019 • 39min
Blitzscaling and delivering customer support for Airbnb, Nest, Google & SuperCell - Interview with Brian Hannon of Voxpro
Today’s interview is with Brian Hannon, the chief commercial officer at Voxpro - powered by TELUS International, a global and award winning customer experience outsourcer. Brian joins me today to talk about their approach, their clients partners (ahem!) and what they have learned from each other as they have grown together.

Nov 26, 2019 • 38min
Lidl, disrupting the UK market and striving for simplicity - Interview with Ronny Gottschlich
Lidl, disrupting the UK market and striving for simplicity - Interview with Ronny Gottschlich, the CEO and Founder of Heunadel Retail Advisory and former Managing Director of Lidl UK. Ronny joins me today to talk about disrupting the UK supermarket sector, Lidl’s approach to being able to achieve that and the role and value of simplicity in everything they do.

Nov 26, 2019 • 38min
The potholes of scaling customer support and service - Interview with Michael Redbord of HubSpot
The potholes of scaling customer support and service - Interview with Michael Redbord, General Manager of the Service Hub at HubSpot, a technology company that builds sales and marketing software. Michael joins me today to talk about scaling a customer support/service team, the different stages that leaders need to be aware of, what to focus on at each stage and what to avoid.

Nov 26, 2019 • 48min
When it comes to B2B customer experience most firms still have a lot of work to do - Interview with Nick Hague of B2B International
When it comes to B2B customer experience most firms still have a lot of work to do - Interview with Nick Hague, Director and Chairman of B2B International, a leading global B2B market research and consulting specialist, and author of a couple of books. Nick joins me today to talk about his new book that he has co-authored with Paul Hague, his father: B2B Customer Experience: A Practical Guide to Delivering Exceptional CX, how it came about and what we can learn from it.

Nov 26, 2019 • 33min
Every great business has a backstory that drives and compels the work they do - Interview with Bernadette Jiwa
Every great business has a backstory that drives and compels the work they do - Interview with Bernadette Jiwa, Founder of The Story of Telling and a recognised global authority on the role of story in business, innovation and marketing and the author of a number of best-selling books on marketing and brand storytelling. Bernadette joins me today to talk about her new book: Story Driven: You don't need to compete when you know who you are, why stories and why now, a flavour of some of the stories in the book, why stories are so important and how to find your own story.

Nov 26, 2019 • 40min
Should you be considering using blockchain for your customer loyalty program? - Interview with Jessica Groopman and Jeremiah Owyang
Should you be considering using blockchain for your customer loyalty program? - Interview with Jessica Groopman and Jeremiah Owyang, industry analysts and founding partners at Kaleido Insights. They join me today to talk about blockchain, customer loyalty programmes and why and when you should consider learning more.

Nov 26, 2019 • 25min
Digital transformation and the pursuit of customer centricity: Lessons from the frontline - Interview with Martijn Gribnau of Genworth Financial
Digital transformation and the pursuit of customer centricity: Lessons from the frontline - Interview with Martijn Gribnau, Chief Transformation Officer, at Genworth Financial, an S&P 400 insurance company that is focused on providing long term care insurance, life insurance, annuity retirement solutions and more. I spoke to Martijn at Pegaworld, Pegasystems’ customer event in Las Vegas in early June, where we talked about digital transformation, the pursuit of simplicity, customer centricity and leadership behaviour.

Nov 26, 2019 • 31min
Getting help is often fraught with friction. It shouldn’t be - Interview with Tom Martin of Glance Networks
Getting help is often fraught with friction. It shouldn’t be - Interview with Tom Martin of Glance Networks, an enterprise software company that provides a "visual engagement platform" for their clients that combines cobrowse, agent video, and screen share into a tool for contact centre and customer support agents to help them interact with customers. Tom joins me today to talk about the challenge of providing tech support to your parents over the phone, how their technology works, the use case and why they chose to ask Forrester to evaluate the impact of the application of their technology.


