Punk CX: Customer Experience Insights with Adrian Swinscoe
Adrian Swinscoe | Customer Experience Strategy Expert
Adrian Swinscoe discusses customer experience and strategy with industry leaders in this engaging series about how to deliver a standout customer experience and service.
Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.
Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.
Topics covered in the interviews include customer service, customer experience, customer engagement, employee experience, employee engagement, technology, adaptable and responsive organizations, digital transformation, high-performing teams, how to best leverage artificial intelligence to drive better outcomes, other new technologies and related issues.
Essentially, Adrian is looking for practical clues and insights that will help you build a business that both customers and employees love.
Episodes
Mentioned books
Nov 26, 2019 • 24min
Relevance, personalization and what many firms are missing when it comes to GDPR - Interview with Rob Walker of Pega
Relevance, personalization and what many firms are missing when it comes to GDPR - Interview with Dr. Rob Walker, Vice President, Decision Management and Analytics at Pegasystems, a leading provider of software for customer engagement and operational excellence. I spoke to Rob at Pegaworld, Pegasystems’ customer event in Las Vegas in early June, where we talked about customer relevance, personalisation, artificial intelligence, GDPR and what firms should be focusing on in this era of constant change. This is the second of three interviews that I conducted at Pegaworld (like last year) so look out for the final one coming out in the next couple of weeks.
Nov 26, 2019 • 33min
The finish is just as important as the start of any experience - Interview with Pauline Wilson of Virgin Holidays
The finish is just as important as the start of any experience - Interview with Pauline Wilson, who is VP of Operations at Virgin Holidays. Pauline joins me today to talk about going undercover, better understanding their customers, their customer journey mapping initiative and the improvements that have sprung from that.
Nov 26, 2019 • 17min
Customer engagement, AI and GDPR Article 22 - Interview with Jeff Nicholson of Pega
Customer engagement, AI and GDPR Article 22 - Interview with Jeff Nicholson of Pega, Vice President, CRM Product Marketing at Pegasystems, a leading provider of software for customer engagement and operational excellence. I spoke to Jeff at Pegaworld, Pegasystems’ customer event in Las Vegas in early June, where we talked about GDPR, what it means, its impact and reach and what firms should be doing and keeping in mind in this new GDPR era. This is the third of three interviews that I conducted at Pegaworld.
Nov 26, 2019 • 40min
Delivering a personalized customer experience the Zappos Way - Interview with Alex Genov of Zappos
Delivering a personalized customer experience the Zappos Way - An interview with Alex Genov, Head of Customer Research for Zappos.com. I spoke to Alex when I was in Las Vegas in June and talked to him about Zappos, personalization, what many folks are getting wrong, what Zappos has learnt with their personalization efforts and where they are headed.
Nov 26, 2019 • 40min
Applying design thinking to culture change and employee experience - Interview with Karen Jaw-Madson
Applying design thinking to culture change and employee experience - Interview with Karen Jaw-Madson, Principal of Co.-Design of Work Experience and author of a new book: Culture Your Culture: Innovating Experiences @Work. Karen joins me today to talk about the book, applying design thinking to the culture change process, the DOWE framework and what leaders and organisations should be doing to create a more innovative culture at work.
Nov 26, 2019 • 40min
Creating a learning environment that drives better sales and customer success outcomes - Interview with Pat Lynch of MindTickle
Creating a learning environment that drives better sales and customer success outcomes - Interview with Pat Lynch, VP of Enablement Excellence and Innovation at MindTickle, one of the industry's most comprehensive readiness and learning solutions for closing the knowledge and skill gaps found in customer-facing teams. Pat joins me today to talk about learning versus training, the frustrations of Chief Learning Officers, what’s missing from the modern corporate learning environment, what is needed to get the most out of the Millennial and Gen-Z workforce and what MindTickle are doing about it.
Nov 26, 2019 • 44min
25 behavioural biases and how they influence the choices our customers make - Interview with Richard Shotton
25 behavioural biases and how they influence the choices our customers make - Interview with Richard Shotton, the Head of Behavioural Science at Manning Gottlieb OMD and the author of the book: The Choice Factory: 25 behavioural biases that influence what we buy. Richard joins me today to talk about his book, a few of the behavioural biases in the book, why we should pay attention to them and how we can utilise them in our businesses.
Nov 26, 2019 • 40min
Most of customer experience is cleaning and sweeping - Interview with Gerry McGovern
Most of customer experience is cleaning and sweeping - Interview with Gerry McGovern who is the founder and CEO of Customer Carewords and the author of six books on all things digital, content, transformation and online customer experience. He is about to publish a new book at the end of this month: Top Tasks – A How to Guide, which provides an A to Z look at the Top Tasks methodology that Gerry has developed and has used in around 4-500 organisations around the world over the last 20 years. Gerry joins me today to talk about the book, why being great is hard work and to take a closer look at the Top Tasks methodology.
Nov 26, 2019 • 44min
A new model of business and leadership is needed: Lessons from one of the UK’s best companies to work for - Interview with Jason Stockwood
A new model of business and leadership is needed: Lessons from one of the UK’s best companies to work for - Interview with Jason Stockwood, Group CEO of Simply Business, the UK’s leading B2B insurance broker and among the Tech Track 100 of the nation’s fastest-growing tech companies. He has also just published a new book: Reboot: A Blueprint for Happy, Human Business in the Digital Age, which aims to counter much of the news that predicts the massively negative effect that Artificial Intelligence and automation will have on jobs and shows how any organisation can think freshly and benefit from technology by putting its people first.
Nov 26, 2019 • 43min
Convenience helps you stand out and creates fierce loyalty - Interview with Shep Hyken
Convenience helps you stand out and creates fierce loyalty - Interview with Shep Hyken, who is the Chief Amazement Officer of Shepard Presentations and a New York Times and Wall Street Journal bestselling author. Shep joins me today today to talk about his latest book: The Convenience Revolution: How to Deliver a Customer Service Experience That Disrupts the Competition and Creates Fierce Loyalty, why convenience, the dimensions of convenience and how to use it to make a difference to your business’ service and experience.
