Clients on Demand

On today's show, Russ teams up with Adrienne Richardson (aka the Rainmaker) to talk about what does and doesn't work when it comes to advertising on Facebook. Getting this right is the difference between blowing your budget and earning back $10-15 for every dollar you spend! Adrienne gives some golden advice on how to make your ad succeed on Facebook in a time when things are already saturated and about to get a lot more competitive. If you want to stand out from the crowd you need: the right audience, a focus on targeting the problem instead of the person, attention-grabbing copy describing the problem the client has and the outcome you provide, and a captivating image. Jump on in and get ready for some super insider tips on Facebook ads! In this episode we talk about: ● Why there is no platform better than Facebook to advertise on and reach a large number of people. ● Almost everyone we have worked with found some benefit and a way to directly reach their target clients from placing Facebook ads. ● There are some changes coming up this quarter for Facebook ads — an increase in ad spend for the holidays and more advertisers than ever before, which means a greater need to stand out in the crowd. The advantage to this is that once you know how to stand out and grab attention from the audience you can rise above the noise of all others. ● The more people who are engaging, clicking, and commenting on a post, the more Facebook rewards you with cheaper clicks. ● Adrienne's tips for Facebook advertising: 1. Use the lookalike option in your ads. This finds an audience that matches your existing criteria of your base audience. The bigger your list is, the stronger your lookalike option will be. 2. Take time to do some in-depth research on your audience on Facebook. If they have a certain problem in their business, follow where they might go to find that solution. 3. Be sure your copy is in the language of your audience, and focus on getting the click rather than counting on them to do everything asked within the ad itself. 4. Show the client that you understand what they are going through and that you can provide them the answer to their problem better than anyone else. 5. The image must pack a punch and stop people right in their tracks. Lifestyle images work best but make sure you test them. 6. In some tests that we ran, video ads didn't convert nearly as much compared to static image ads. ● Beware of Facebook Guru's that preach the importance of just getting views. It's all about the clicks for people to learn more rather than just passively watching. Mentioned in This Episode: Clients on Demand Russ Ruffino Adrienne Richardson

On today's show, we deconstruct exactly what it takes to command $3,000 - $10,000 prices… and how you can know if you should be charging more. We define a high-ticket price, what it takes to feel good about charging such a premium, and how high prices result in a deeper commitment and larger gain from participants. We explore why a mindset of focusing on the outcome of what you can deliver is so important when positioning your message. A 40-minute webinar can do more for your career than years spent authority building. Power and answers come when you embrace your doubt and uncertainty, come up with a clear vision of the outcome you provide for others, and move into action aligned with your values! In this episode we talk about: ● We breakdown our definition of a high-ticket or premium price offer: a range between $3 - $10,000 on the front end. ● This large amount can be very terrifying for clients who are used to charging a smaller price or more small offers. ● There are a couple things that it takes to demand a premium price offer: First, it must be transformative and solve a major life or business challenge. This can mean helping people with nutrition, health, relationships, business blocks, etc. ● Often times people feel guilty or doubtful for charging so much. For example, a relationship coach helping a couple stay married and keep a family intact is priceless. ● People show up to the program with the amount of commitment that the price level is based on. A program that charges high-ticket prices results in people showing up hungry and ready to work with skin in the game. You can also work with fewer clients and give more support and attention to your clients, instead of spreading your work too thin. ● Insider tip: Position what you do in terms of the outcome that you deliver. Example: "I help working moms in their 40s get in the best shape of their life." ● Don't get caught in the lie of believing you have to spend years proving your worth through certifications and credentials. We help our clients get across a message in a 40-minute webinar that normally would take years. ● It's okay to feel uncertain, and most times it is not based on reality. As long as you don't let fear stop you from moving forward and keeping in action, it's a win. ● Answers come when you are focusing on your strength and talents. Mentioned in This Episode: Clients on Demand Russ Ruffino

From a failing business model to $770k in WINS: Through hard work and dedication, the INCREDIBLE Peter Svenning shows us how success isn't given, it's earned. Peter is one of our very successful Client on Demand clients and is the head of the Leadership by Heart Coach Certification Program. He shares his business model with us and what has and hasn't worked so we can learn from his success. Peter commands a premium price because he needs his participants to be fully and wholly committed to the specialized personalized development that he offers. We appreciate his commitment to helping others reach their own optimal success through a deep connection with helping themselves and others. In this episode we talk about: ● His Leadership by Heart Coach Certification Program. ● How he expanded from a Norwegian business to a worldwide market. ● Why and how he commands a premium price, and how asking for a lower price leads to a lower commitment. ● What obstacles he himself has endured as a business leader and running previous programs. ● How his model changed once he joined the Clients on Demand program and some of his biggest lessons learned. ● What changes and tweaks led to Peter's impressive enrollment rate at 70%. ● What he has learned so far and how his mindset has changed while also joining the Sales on Demand program. ● The syntax of getting people to commit fully to the program and the importance of specifics in his webinars, live videos, and sales calls. ● Live and make choices as though you are already in success. Immerse yourself in people that have a like-minded drive for development and a natural radiance. Mentioned in This Episode: Clients on Demand Russ Ruffino Peter Svenning

In today's broadcast, Marc Von Musser and I break down exactly why you need to say NO to certain clients, and what it really takes to have a transformational, high-ticket offer. Raising your standards, which will, in turn, help you attract you the ideal client. Learn why we toss out 20% of all applications, and how we get a feeling of who may not be a fit for our team, based on our own lead flow and integrity. When you get the right people in your program, it's a game changer — you get magical results with little to no drama. Finally, we wrap with how we know what traits we are looking for, and what traits are red flags. In this episode we talk about: ● Strategies on how to get the client amazing and life-transformational results. ● Clearly knowing and articulating the outcome that our clients provide for their clients. ● How to justify charging a premium price; what happens when you undercharge. ● Most times when people charge a low price they aren't clear on the outcome and doubt their own value. ● Building a decision on a larger data sample of potential clients. ● Certainty and enthusiasm are contagious, but so are fear and negativity. This is why it's so important for everyone in the program to have a good attitude. ● We want people committed to their dream. ● The most important factor of a program is the commitment level of the participants. ● The four questions to ask: 1. What's the problem I solve? 2. Can I help this person? 3. Do I want to help this person? 4. Are they committed? Mentioned in This Episode: Clients on Demand Russ Ruffino

Our amazing client Kaneisha breaks down how she did over six figures in revenue while she was in Clients on Demand! Kaneisha's business, The Art of Applying, is one of the top leaders in admissions consulting. Since 2010, they have impressively earned over $4.7 million in merit scholarships and fellowships and she and her team of Ivy League graduates know the inside track at every stage, beginning with the application process, editing essays, interview prep, and finally choosing what school is the best choice. Kaneisha shares how joining Clients on Demand gave her the financial freedom, a shift in mindset and a formula to make triple figures in revenue in less than eight weeks with her signature high-ticket program and VIP super-lux program. Instead of giving her time, energy, and content away for less than she should, she uses her blog to showcase the amazing things happening in the company, like consultant spotlights and office updates. She builds authority through emails and webinars with such rockstar results that she now has over 100 people on a waiting list just to even talk to her. She herself is a very high achiever with two degrees from Harvard and the honor of graduating with second-year honors. By applying her steps from her COD work in terms of getting clear on what it is she offers, listening with an open mind and shifting limiting beliefs into those of success and abundance. We love working with Kaneisha and appreciate the major life-changing impact she has had on so many people. Mentioned in This Episode: The Art of Applying Millionaire Alliance Clients on Demand

Are you going CRAZY with your Facebook Ads?! On today's show, Ad Genius Adrienne Richardson and I dive into common roadblocks people face when trying to reach their target audience and what it takes to actually move past them. Tune in for some truth bombs and MASSIVE value you wont want to miss!

THE TOP FEARS OF TAKING YOUR BUSINESS ONLINE: Is doubt, overwhelm or indecisiveness STOPPING you from taking ACTION? Are you wondering how other people are charging PREMIUM PRICES? In today's Episode, Jayne and I break down how we help our COD clients address these top roadblocks and conquer them HEAD ON.

In today's broadcast, Marc Von Musser and I discuss how to know if you really have something that can command a $3,000 - $10,000 price, and what to do if your offer isn't working.

HIGH-TICKET BUYERS: On today's show, Marc and I talk about how to put yourself in a position to charge premium prices and where to find the ideal buyers for your high-ticket offers.

MENTAL ROADBLOCKS: On today's show Jayne and I dive into the top mental roadblocks that keep you from successfully selling your high-ticket offer and how to overcome them. * Why you need more than just a great strategy to succeed * Why you aren't experiencing the power and success that you should be when you are an expert in your field. *How fear and sabotage are creating doubt instead of action