

Clients on Demand
Russ Ruffino
Clients on Demand with Russ Ruffino teaches coaches, service providers, and thought-leaders how to attract the right clients, at the right price, anytime they want. We're here to answer one question: "How can you build a sustainable business that changes the world AND gets results for clients…without sacrificing your freedom?" If you want to know the answer, subscribe to our podcast and we'll see you there.
Episodes
Mentioned books

Nov 27, 2017 • 45min
S1E022: What Our 7-Figure Clients Know that Everyone Else Does Not...
Our team geeks out anytime we see our clients succeed enough to help their clients and follow their passion. In this episode, Marc and I cover the ways in which our 7-Figure Clients show up, think, and serve others and some takeaways that you can apply in your business right away. It is tough to change your life, but we can help you to decide what you want and what you are prepared to do to get it. You must learn to fight for your dream no matter what — stay committed, resourceful, and coachable with making NO excuses! Luckily, you don't have to do it all alone and we are here to help talk with you and see if it's a fit to enroll you in our program. In this episode we talk about: Why it's important to the growth of your business and how you show up in the world to integrate the learnings of our 7-Figure clients. The biggest cost in your business is hesitation. It's better to make a bad decision than it is to make no decision. Good support and people to lean on are imperative for quality choices and decisions. You are either committed to your dream or your limitations. The only limitation you will ever have in your life is your own split energy about something. One of the key indicators of success is the desire to watching people succeed and a commitment to serve people at a high level. Money is just a measure of the value we are creating in the world. You've got to be coachable and open to a new way of getting outcomes. Mentioned in This Episode: Clients on Demand Russ Ruffino

Nov 25, 2017 • 40min
S1E021: How we earn back $10-15 for every $1 we spend on Facebook
Adrienne Richardson, our Director of Lead Flow at Clients on Demand, joins me today for a talk all about Facebook advertising dollars. When it comes to your ad spends, does it seem like you're throwing spaghetti at the wall, and waiting to see if anything sticks? Do you feel like you should be getting MORE of a return for the amount that you're spending, day in and day out? In this episode, we talk about the #1 REASON WHY Clients On Demand was able to scale to 7-Figures so quickly: our 15X FB ROI funnel. In this episode we talk about: You can keep your business very simple and high-impact and build a 7-Figure business with just two offers. We have been able to build and sustainably maintain a 10-15X FB ROI over the period of four years. We advise clients to spend different amounts on Facebook advertising according to the budget, but our average client spends about $40 - $100 a day. One of the biggest advantages when only running two offers is that you can keep your ad spend lower, and track and identify weaknesses to fine tune the ads. It also allows you to have a simpler funnel and fewer steps where you may lose someone in the signup process. The critical decision you make to keep your offer simple results in saving you money for your ad spend by needing fewer leads. Having fewer clients in a simpler way allows you to make a bigger impact and higher transformation for your own clients. Why you shouldn't make your business dependent on joint ventures or referrals. What you base your program on is the value of the outcome you can deliver for your clients. Mentioned in This Episode: Clients on Demand Russ Ruffino

Nov 20, 2017 • 35min
S1E020: How An Incredible Women's Empowerment Coach Built a 6 Figure Empire
Our client Vanessa reveals how she built a KICK ASS 6-figure per month business — what went right, what went wrong, and what YOU can learn from all of it! We talk to Vanessa about how she grew her business, met her goals and then some, and now is successfully empowering her team and staff daily. She is consistently expanding her mindset and now has the freedom to dedicate more support to her clients. In this episode we talk about: Vanessa runs a women's empowerment company. They have an eight-week boot camp and a year-long mastermind program. They work on sales, mindset, visibility exercises, and how they could show up as an expert. She did the COD program in 2013 and recently reached back out to join the Millionaire Alliance in September. She went from $25K - $50K in one month and $50K - $90K the next month. Her business went from a 12-month hands-off program with no support to a higher-priced condensed eight-week boot camp with plenty of support and structure. Why it's important to sell it before you create it, and scale it from there. The best model is a simple one. She currently has four salespeople on the team and is grateful for being pushed past her comfort zone of successfully managing people. It's about stepping into the best and most evolved person you can be. That is where the external outcomes are produced. Mentioned in This Episode: Clients on Demand Russ Ruffino

Nov 17, 2017 • 23min
S1E019: Shifts Leading to Incredible Income in a SHORT Amount of Time | Marni Battista
In today's episode, we find out exactly how relationship coach Marni Battista did $380,000 in sales while she was in COD. There will be some serious GOLD in today's show! Marni is amazing at her job and just needed the right system and structures in place to bring the clients in the door. Now she has more freedom to dedicate to her clients, who show up committed and ready to work. Marni is a true rockstar committed to bringing love into the world and has a no-nonsense just-get-it-done attitude which helps her serve her clients to the highest outcome. For anyone feeling like they are left out of an exclusive club, this is the episode for you! In this episode we talk about: Dating coach Marni Battista teaches how to find modern love for modern times. Before COD, she tried internet marketing her course and had trouble just getting 20 clients. Her live events were not producing results either. She was burned out on signing up for programs and coaches and tried COD as a final last-ditch effort. On a leap of faith, she expanded the program to $5,000 from $497 and her close rate grew to almost 80% with higher quality and more engaged clients. Even though she didn't think she needed the mindset shift, she showed up coachable, put her money ADD aside and just kept her head down and focused on the program. Why it's so important to be like the client you want to attract. Since the beginning of July, Marni joined the Millionaire Alliance and is scaling and building up her business. Mentioned in This Episode: Clients on Demand Russ Ruffino Dating with Dignity

Nov 13, 2017 • 39min
S1E018: A Passion for Love! Violet Lange: Love/Relationship Coach
Violet Lange is a love/sex/relationship coach who is absolutely killing it in her coaching business. Four months ago she was stuck in low-ticket, content-marketing hell. Listen here to learn how she broke free and did more in 10 weeks than she had all year! In this episode we talk about: ● Violet is an Executive Coach with an MBA from Harvard and was financially struggling before she embarked on the COD program. She was doing all the work but the clients weren't showing up. ● She was originally drawn to COD by the integrity of the program and knew she needed to take a different route than what she was previously offering as a program. ● Violet knew her program could empower and provide service to many people through her own experiences and extensive knowledge of the dating world. ● The difference between coaching mode and selling mode was an important skill for Violet to learn and structure her program. ● A mindset shift was one of the biggest factors that changed Violet to believing what she could offer for a high-ticket price. ● Violet has enrolled 16 people and has even upped her rates. When you are talking about something as powerful as finding the love of your life, that is one of the biggest investments and decisions one can make. ● Due to how hands-on she is with her clients and the freedom of time she has to work with them, they find their results quicker. ● Her website traffic alone went up from 3 leads a year to 20 leads a week. ● The community and network of the program provided a feeling of support. Mentioned in This Episode: Clients on Demand Russ Ruffino Violet Lange

Nov 10, 2017 • 43min
S1E017: ACHIEVING vs. DREAMING
Do you seek more freedom and leverage in your life? The difference between someone out in the world winning and creating a large impact and someone just dreaming and struggling can be the difference of a few small tweaks. In today's episode, Marc and Jayne join us to help you achieve your outcome and get unstuck from the 'one day' mentality. We give you some daily habits and rituals to get you there, the price of failure vs. the price of success, and the importance of acknowledging small wins along the way. In this episode we talk about: ● How to get unstuck from the 'one day' mentality and why it's important to watch who you listen to. ● The distinction between being busy and intentionally working towards your dream. ● The specifics of outcome are more important than a timeframe. ● The impossible is only impossible for people that quit their dreams or don't have the same passion as you. ● Allow yourself to feel all the joy, gratitude, and excitement right now, rather than waiting until you get the car, house, team, etc. This will condition your subconscious towards your goals. ● When something is going in the direction of your dreams and goals, acknowledge and celebrate it. Mentioned in This Episode: Clients on Demand Russ Ruffino

Nov 6, 2017 • 37min
S1E016: Is It EASIER To Make A $5K Sale Than A $500 One?
Have you ever created a low-priced service or program, but struggled to sell it to clients? Seems strange that a low-end offer would be so darn difficult to sell… right? Here's the interesting part: at Clients On Demand, we've heard this same story from many of our clients. They had already tried selling their course or service in the past. They tried to sell it for $200, $300, $400, but it was like pulling teeth to get people to say YES to their program. So you can imagine the FEAR and disbelief when we told them to RAISE THEIR RATES on their offer. When our clients started charging MORE, that's when the sales started coming in. Join us as Marc Von Musser and I take a sales-based look at WHY it is actually EASIER to sell a $5K offer than a $500 offer. In this episode we talk about: When you command a premium price, you can massively simplify your business. High prices reassure that you are the best one to get them quality results — when it's in alignment with the value of the product. When you charge a low price you turn off the most-qualified clients. It gives more skin in the game so that the client then is more accountable to the outcome. One-size-fits-all programs many times don't provide the outcome that helps and transforms. Fewer clients equals more money. You can go deeper with fewer people and provide a VIP experience. Our mission is to help people build business to maximize their freedom, impact, and results. The key factor in winning or losing is your certainty and confidence in your belief to transform the client. We can help you roll out your program and there is an actual structure to support going from low to high-ticket offers. Mentioned in This Episode: Clients on Demand Russ Ruffino

Nov 3, 2017 • 39min
S1E015: Are You WIRED For A 7-Figure Success?
When it comes to building a seven-figure-plus business, do your insecure thoughts ever hijack your brain? Do you feel confident one minute, and the next it's as if fear jumps into the driver's seat and takes control, leaving you helplessly along for the ride? Sure, you want to grow your business, and transform the people that you work with, but let's get vulnerable for just a moment. Join Jayne Jewell and I as we take a deep dive into the hard-wiring mindset of those who earn seven figures or more. In this episode we talk about: The belief that you must be wired a certain way in order to earn a seven-figure-plus business. Are people hardwired for financial success and born that way, or can you learn certain qualities along the way? The most important question is: are you able to actualize or materialize the outcomes you want to have happened in your life? Seeing the big picture of where you want to go and what you want to create in the world is extremely important to success. Try to cultivate the ability to see what outcome it is you want. It comes down to the questions we ask ourselves and the way we visualize and dream big. Fear can be a signal that you are growing and out of your comfort zone. The ability to manage fear and doubt is another quality to having a millionaire mindset. Taking action on both the big leaps and smaller steps on a constant basis is how you get stronger. Pick one thing to start and take action on, and one person who can share their strategy and resources who can coach you through the fear and proper mindset. Getting pulled in many different directions and visions is a waste of your own money and energy. Mentioned in This Episode: Clients on Demand Russ Ruffino

Oct 30, 2017 • 30min
S1E014: How We Built A Seven-Figure Business With ONLY Two Offers!
Join us as Marc Von Musser and I pull back the curtain on our seven-figure business! We'll discuss why creating only two offers has been so incredibly effective, and, why it's still the OPPOSITE from what nearly everyone else online does. And then, we're going to do something even BETTER… I'm going to show you our actual numbers and MATH behind our two-offer strategy (and you'll see why it blows other online marketing strategies out of the water). Let's face it, the hard data doesn't lie. You don't need lots of offers. You don't need complex funnels. You don't need anything low-ticket. In this episode we talk about: ● Why simple is better for you and your clients, and the downsides of a complicated funnel. ● How our two-offer strategy is more effective and works better than a program with many levels of smaller offers. ● The key to the fastest way to a seven-figure business that is transformational for both you and your clients' lives. ● What the cost of a front-end program should be, as well as a higher-level graduate program. ● Why it's important to own your space as an expert and how this certainty is what provides the client a real outcome they deserve. ● Phase 1 program: Start with one problem your clients have (relationship, health, web design) and create a program to help them. This program is priced between $3-$10k. ● How offering a premium program with only committed clients is the key to freedom. They will get the one-on-one attention from you and get the certainty to help with their transformation and achieving their dream. ● Every goal becomes more attainable and more reachable with a simple straightforward program. ● It's a lot easier to achieve transformation with 10 committed clients rather than 10,000 low-ticket clients. ● Income, freedom and the impact you are making are the three key tenets of why a two-offer strategy is important for you and your business. Mentioned in This Episode: Clients on Demand Russ Ruffino

Oct 27, 2017 • 39min
S1E013: Three POWERFUL Tools For Overcoming Challenges!
As a coach or consultant, challenges are inevitable. How you respond to those challenges is your choice and will make or break your business. Our special guest today is Jayne Jewell, who is a major part of the brains behind Clients on Demand. She is also one of the very best personal development coaches on the planet and can create real permanent change and breakthrough in just a few moments when working with people. Jayne helps people overcome fear, stress, and limiting mindsets, to scale their businesses and ultimately their life bigger and better. One of the things we say all the time to our clients is that their number one job is to deal with fear. Jayne walks us through some actionable methods of dealing with stress and challenge to tap into our inner power and strength. In this episode we talk about: ● A belief that has helped Jayne and many clients in being ready to serve and conquer is "Anyone, anywhere, anytime — I got this!" ● When something happens, you have to reconnect with the outcome you want from the situation. Ask yourself what you want to achieve, what you want to serve, and focus on what winning looks like in that moment. ● Part of the outcome is connecting with something bigger than yourself. We all have different ideas of what this looks like, as long as it's outside of yourself and part of a bigger picture of working towards an outcome rather than having a victim mentality. ● How to find your strength and name it so you can tap into it easily. ● "Some people have 20 years of experience, and some people have the same year 20 times." ● Don't just react to drama! It's easy to be reactive or pretend like there isn't a problem, but these techniques will help you pull yourself together to focus on showing up grounded, centered, and connected with your higher purpose. ● Why habits and rituals are so important and the purpose they serve in building the necessary muscles for overcoming challenges. Jayne makes it a game and a challenge to herself to stay on her rituals. ● You have to be congruent with your thoughts and your physiology. It's hard to be depressed when you are carrying your body with confidence, and it's hard to be upbeat when your shoulders are slumped and your head is down looking at the ground. ● When you are shifting gears, purposefully take a few seconds to practice these methods and to get in a state to enter in a way where you are available to serve. Mentioned in This Episode: Clients on Demand Russ Ruffino


