The Social Selling Podcast

In this episode, host Daniel Disney dives deep into the world of social selling on LinkedIn with Mason Cosby,  Founder of Scrappy ABM. They share real insights and strategies that are working successfully for generating revenue through LinkedIn.=====================================================Best Moments:(03:01) Mason shares how he got started on LinkedIn by connecting with his target accounts and engaging with their content(06:11) He emphasizes the importance of adding value through comments and building relationships(11:41) Mason's strategy is to be helpful and present, so when prospects have a problem, they naturally reach out to him(13:11) He recommends creating interesting conversations online and taking them "offline" to build deeper connections(14:11) Mason shares how he ran a marketing careers podcast to establish himself as a valuable resource for his target accounts(17:03) He spends about 30 minutes a day commenting on 15-20 people's content, focusing on prospects, pipeline opportunities, and customers(19:02) Consistency is key, and Mason acknowledges the challenges of maintaining it through job transitions(24:14) He advises treating social selling as a side hustle initially, as it may take 6-9 months to see results=====================================================Guest Bio:Mason Cosby is a successful social seller who has generated over $3 million in revenue in 3 years exclusively through LinkedIn. Despite not having viral content or a massive following, his strategic approach of building relationships and providing value has proven to be highly effective.=====================================================Mastering Guided Selling:Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

Daniel Disney, a social selling expert specializing in LinkedIn strategies, shares game-changing insights on crafting high-converting posts. He emphasizes the power of job announcements for immediate engagement while advocating for articles and newsletters as sustainable content strategies. Listeners learn best practices for creating impactful messages and structuring content for better conversions. With tips on engaging titles and value-driven content, Disney offers a treasure trove of techniques to elevate your LinkedIn presence.

Morgan J Ingram, a sales legend and expert in social selling and LinkedIn, shares his transformative journey from a hesitant content creator to an inspiring influencer. He discusses the importance of companies supporting salespeople in creating content and how overcoming video fears can elevate sales performance. Morgan dives into the evolving landscape of B2B influencer marketing, emphasizing authenticity and long-term partnerships. The conversation highlights the need for collaboration between sales and marketing, reinforcing the value of humility and continuous learning in achieving success.

Explore the heated debate around ownership of LinkedIn profiles. Should individuals or companies have control? Discover why companies should guide rather than dictate LinkedIn use. Learn how to optimize your profile for personal branding while aligning with company goals. The discussion highlights the importance of viewing LinkedIn as a valuable personal asset and the risks of missed opportunities when training is overlooked. Successful social sellers thrive under company support, not in isolation.

In this episode, host Daniel Disney interviews Brandon Bornancin, the CEO of Seamless.AI and a 5-time best-selling author.=====================================================Best Moments:(02:36) Brandon shares his sales journey and the inspiration behind Seamless.AI(07:57) The impact of social media on Brandon's sales approach(15:07) Advice on investing in studio space and camera equipment for content creation(19:04) The importance of creating hooks to stand out on social media(23:36) Brandon discusses his new book "The Power of Going All In"=====================================================Guest Bio:Brandon Bornancin is the CEO of Seamless.AI, a 5-time best-selling author, and one of the most impactful and influential people in sales.He has helped over 1 million salespeople book 28 million appointments and sell over $1 billion in revenue through his company's AI-powered sales lead generation platform. Brandon is also the author of the recently released book "The Power of Going All In," which teaches leaders and entrepreneurs the secrets to achieving their goals and becoming unstoppable.=====================================================Mastering Guided Selling:Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney discusses whether LinkedIn's Sales Navigator tool is ACTUALLY worth the money. He also provides insights on how to determine if it's the right investment for you or your team.===============================================Best Moments:(02:36) How your LinkedIn Sales Navigator is like a gym membership(04:44) The importance of learning how to properly use Sales Navigator(06:38) Committing to using Sales Navigator consistently and building it into your system(07:40) Considering what you are selling and who your target customers are(08:15) Evaluating how your team is currently using LinkedIn(09:24) Earning the opportunity to use Sales Navigator by being active on LinkedIn first(10:29) Individuals investing in Sales Navigator themselves to prove ROI(11:36) Sales Navigator is worth the money if you use it to its full potential — if you have questions about it, DM Daniel on LinkedIn to get his help!

In this episode of the "Social Selling Podcast," host Daniel Disney is joined by the legendary sales trainer and influencer John Barrows to discuss the art of social selling and how to effectively build an authentic brand on LinkedIn.=====================================================Best Moments:(01:23) Daniel welcomes John Barrows, one of the earliest LinkedIn members, who shares his experience of joining LinkedIn in its early days(04:39) John recounts the transition from traditional networking events to LinkedIn, emphasizing the importance of authenticity and building genuine connections(07:11) The impact of COVID-19 on sales training and the need for in-person experiences to develop essential interpersonal skills(10:53) John's approach to LinkedIn: focusing on providing valuable content, sharing personal journeys, and curating information rather than preaching(15:01) The importance of proactive networking and encouraging salespeople to attend events and build real-life connections(20:27) The potential impact of AI and ChatGPT on sales and social selling, and the need for transparency and authenticity(26:27) John's upcoming interview with Guy Kawasaki and the experiment of comparing Kawasaki's responses to those generated by a Kawasaki-trained ChatGPT(30:05) The importance of transparency and trust in the age of AI, and John's proposal for a "verified human" badge on LinkedIn=====================================================Guest Bio:John Barrows is a renowned sales trainer, speaker, and author with over two decades of experience in the sales industry. He was one of the first members of LinkedIn and has been actively sharing his insights and expertise on the platform since its early days. John's practical and engaging approach to sales training has made him a sought-after resource for sales professionals and organizations worldwide.=====================================================Mastering Guided Selling:Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

Learn how to create compelling content on LinkedIn by understanding what your customers want to see, including analyzing their engagement with different content formats and subjects. Tailor your content strategy to match customer preferences for higher engagement and success on the platform.

In this episode, host Daniel Disney gives you his best tips on how to use LinkedIn voice messages to stand out, connect with prospects, and build trust that leads to Closed Won.===============================================================================Best Moments:(01:10) LinkedIn voice notes are an untapped opportunity — 94% of people aren't consistently using them yet(04:52) Have a loose structure for voice notes, not a rigid script, to remain conversational(06:49) Pay attention to your tone, posture, and expressiveness to engage your target(08:34) Personalize that opening beyond their name, and close with a CLEAR call-to-action(10:24) Voice notes are an efficient way to batch record if you prepare messaging points(12:27) You can practice sending a voice message by sending one to me, Daniel Disney, on LinkedIn!

In this episode, host Daniel Disney shares a story about how he turned a simple LinkedIn profile view into a big sales opportunity. He explains why you should regularly check your LinkedIn profile views and proactively reach out to prospects who have viewed your profile.=================================================================Best Moments:(01:12) How messaging someone who viewed Daniel's LinkedIn profile led to a major deal(05:06) The LinkedIn profile view gold mine: There are many missed sales opportunities from people viewing your profile that you don't proactively act on(05:20) Benefits of checking profile views(07:14) Only message those who match your ideal customer profile (ICP)(08:31) Checking profile views consistently and sending friendly exploratory messages is key(08:50) Having an optimized LinkedIn profile that sells you and your offering is important(10:06) Put regular profile view check-in times in your calendar (e.g. morning, lunch, evening)(11:06) Your profile views are a goldmine of opportunities that many miss out on by not checking regularly