The Social Selling Podcast

In this episode, host Daniel Disney is joined by the innovative marketer Mark Jung to explore creative strategies for engaging prospects and building meaningful connections on LinkedIn. Mark shares his unique approaches to social selling, including how he uses humor, personalization, and AI to stand out in the crowded digital landscape.=====================================================Best Moments:(03:22) Mark shares how he initially connected with Daniel using humor and memes, demonstrating the power of creative outreach(05:54) A discussion on the importance of being authentic and personalized in sales interactions(09:56) Mark explains the concept behind the "Hot Sauce Sales Show" and how it engages prospects in a fun, memorable way(14:02) The duo discusses the impact of putting in extra effort to create meaningful connections with prospects(18:41) Using AI to enhance research and personalization in social selling(21:48) Leveraging competitor reviews as a unique angle for outreach(23:31) The importance of aligning sales and marketing efforts for more effective social selling(24:26) The story behind the "safe word" during their hot sauce show=====================================================Guest Bio:Mark Jung is a marketing expert and creative strategist with a background in management consulting and tech startups. He has built some of the fastest-growing media arms, scaled two startups to hypergrowth, and co-founded AuthorityB2B with Daniel Murray, where they help clients grow on LinkedIn. Known for his innovative social selling tactics, Mark is passionate about creating engaging content and building authentic connections in the B2B space.=====================================================Mastering Guided Selling:Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney dives into the world of AI and its transformative impact on LinkedIn and social selling. He introduces four essential AI tools that can help salespeople save time, personalize their approach, and boost their results.=====================================================Best Moments:(01:02) Daniel sets the stage for the discussion on how AI is revolutionizing social selling(02:39) How Twain enhances LinkedIn messaging and connection requests with personalized touches(06:13) Taplio's content creation and scheduling capabilities(07:41) How ChatGPT generates content ideas and streamlines your creative process(09:06) LinkedIn's own AI offering through Sales Navigator and how it can aid in account intelligence(10:36) AI is a tool to enhance, not replace, human efforts in social selling

In this episode, host Daniel Disney is joined by David Walsh, the founder and creator of Limelight, a pioneering B2B influencer marketplace. Together, they open the hood to explore the evolving world of B2B influencer marketing and how companies can effectively partner with LinkedIn creators to boost brand visibility and drive growth.====================================================Best Moments:(02:22) David explains how Limelight connects companies with micro-influencers for impactful business partnerships(05:49) Discussing the risks of B2B influencer marketing and the importance of identifying genuine influencers(09:01) Why storytelling and authenticity in influencer content lead to more successful campaigns(14:31) The trend of companies encouraging employees to build personal brands as internal influencers(19:33) Practical advice for companies new to influencer marketing, including research, setting expectations, and trial periods(25:24) The benefits of giving influencers creative freedom while ensuring alignment with brand goals=====================================================Guest Bio:David Walsh is the founder and creator of Limelight, a leading B2B influencer marketplace that connects companies with LinkedIn creators for strategic partnerships. With a focus on authentic content and storytelling, Limelight helps brands enhance their presence and reach through influencer collaborations.=====================================================Mastering Guided Selling:Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney reveals the untapped potential of leveraging LinkedIn on weekends to boost your social selling efforts.=====================================================Best Moments:(01:45) Focusing on content and messaging for weekend LinkedIn efforts(02:14) Highlighting that 70% of people use LinkedIn on weekends and reply to messages(05:13) Messaging on weekends can be effective for reaching prospects(10:23) Scheduling content in advance for weekends is a no-brainer strategy(12:01) Encouraging listeners to test out weekend LinkedIn strategies and see what works

In this episode, host Daniel Disney is joined by marketing expert Brianna Doe, founder of Verbatim, to explore the transformative power of storytelling in sales and marketing. Together, they discuss actionable strategies for crafting engaging stories that resonate with audiences and drive business success.=====================================================Best Moments:(00:53) Why Storytelling Matters: Daniel and Brianna delve into why storytelling is crucial for effective sales and marketing(02:18) Brianna's Journey: Finding her voice on LinkedIn and how storytelling shaped her career(03:34) Storytelling Tips: How to keep your narrative focused and engaging(07:04) Generating Content Ideas: Brianna shares her process and the importance of easing the pressure in personal branding(12:53) Cross-Functional Understanding: The benefits of sales and marketing teams experiencing each other's roles for better alignment(15:50) Balancing Content: Finding the right mix of personal and professional content in building a personal brand=====================================================Guest Bio:Brianna Doe is the founder of Verbatim, a marketing agency dedicated to storytelling and content creation. With a rich background in film and screenwriting, Brianna helps brands and individuals discover their authentic voices and connect with their audiences through powerful narratives.=====================================================Mastering Guided Selling:Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney dives into the secrets of crafting InMail templates that get you replies and generate sales opportunities!=====================================================Best Moments:(00:40) Daniel introduces the episode's topic: InMail templates that get replies and generate sales opportunities(01:10) Explaining why most InMails don't work - they're not personalized and are often spammy sales pitches(05:41) Daniel offers to share the physical copies of the templates with listeners(06:01) Template 1: The Article Template - Positioning yourself as an industry expert and seeking insights for an article(10:03) Template 2: The ROI Template - Highlighting a specific ROI or success story achieved for a client(11:34) Template 3: The Referral Template - Leveraging a referral or mutual connection to initiate the conversation(12:47) Summarizing the three templates and emphasizing the importance of personalization

In this episode, host Daniel Disney is joined by fellow creator and sales meme extraordinaire, Will Aitken. They dive deep into the power of humor and memes as part of an overall social selling strategy, discuss the importance of creating diverse content, and share tips for building confidence in video creation.=====================================================Best Moments:(02:15) The importance of having a sense of humor in sales and understanding customer pain points(03:37) Exploring the strategy of using varied content types, including memes, skits, educational pieces, and more(05:33) Will's journey into video content creation, starting with phone-recorded videos and progressing to studio equipment(07:54) Tips for building confidence and overcoming fear when creating video content(10:22) The power of commenting on others' content as a way to hone your voice and perspective(12:09) Balancing personal and professional content, showing your human side while maintaining credibility(14:17) Daniel's approach to consistently creating content without burnout by treating it as a hobby initially(16:07) Advice for those hesitant to create video content, emphasizing practice and learning from others(19:43) The importance of enjoying the content creation process rather than forcing it for external rewards(22:01) Discussion around Daniel's recent experiment inviting people to cold call him and the creative approaches some took=====================================================Guest Bio:Will Aitken is a fellow sales meme creator, content creator, and social seller. Known for his consistent and engaging presence on LinkedIn, Will has proven to be one of the best at creating relatable and humorous meme content for the sales community.=====================================================Mastering Guided Selling:Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney dives into the strategies and techniques for creating viral content on LinkedIn.=====================================================Best Moments:(00:40) Defining what classifies as viral content on LinkedIn(01:43) Explaining the different levels of virality on LinkedIn(05:23) The importance of creating relevant viral content that translates to results(08:20) The key components of viral content: relevancy and quality(09:03) The single most important component of viral content: timing(11:20) Tips for creating viral content on LinkedIn

In this episode, host Daniel Disney interviews Richard van der Blom, an expert in the social selling space and known for his algorithm reports on LinkedIn.=====================================================Best Moments:(02:04) Discussing the noisy LinkedIn training space and finding the best experts(04:50) Understanding the LinkedIn algorithm and the importance of Richard's algorithm reports(14:33) The trend of influencers getting challenged by business experts on bold statements(18:48) The impact of content trends and the community's response to overused tactics(24:05) The difference between LinkedIn training and social selling training(27:35) Closing thoughts on building trust and credibility for effective social selling=====================================================Guest Bio:Richard van der Blom is a renowned expert in the social selling space, recognized for his extensive research and insights into the LinkedIn algorithm. He publishes annual algorithm reports that provide data-driven analysis and guidance for optimizing content and engagement on the platform. With a deep understanding of social selling strategies, Richard is highly respected in the industry for his valuable contributions and thought leadership.=====================================================Mastering Guided Selling:Are you curious about what new tactics and strategies other companies are implementing with the help of AI? SugarCRM put together Mastering Guided Selling, a FREE, 16 page guide to give you an up-to-date perspective of how infusing AI into your sales process can help you reach your sales goals.I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.

In this episode, host Daniel Disney discusses what to do if your target customers are not active on LinkedIn.=====================================================Best Moments:(01:13) Addressing the common objection of "What if my customers aren't on LinkedIn?"(02:20) If customers are truly not on LinkedIn, explore other channels(02:50) Using the example of CFOs in the pharmaceutical industry(04:20) Looking at the teams and other departments, even if the decision-maker is not active(06:04) A story of using LinkedIn to reach a CTO through a salesperson's engagement(08:13) Exploring other social networks or channels where customers may be more active(09:24) Avoiding personal channels like Facebook/Instagram for prospecting(10:08) Conducting a test to assess the activity levels of prospects and customers(11:06) Adapting your content strategy based on who is more active on LinkedIn