The Social Selling Podcast

In this episode of the Social Selling Podcast, host Daniel Disney dives into the latest features of LinkedIn Sales Navigator. He highlights three new capabilities - Relationship Maps, Personas, and Account IQ - that can help salespeople be more effective.=================================================================Best Moments:(01:39) Relationship Maps — A visual representation of key decision makers and influencers within an account and who you're connected to within that web(04:32) Personas — Create profiles of your ideal customers. Sales Navigator will then automatically surface matching prospects to accelerate your selling(07:30) Account IQ — Insights on accounts to uncover challenges, opportunities, trends, etc. Gives you conversation starters and direction for your selling approach

In this episode, host Daniel Disney discusses legal issues arising from statements made on social media, using recent controversies involving Prime energy drinks and the B2B company, RB2B, as examples.You'll hear about the importance of being accountable for what you say online and avoiding overly negative comments about competitors.=================================================================Best Moments:(04:31) Logan Paul is suing boxer Ryan Garcia for $100 million over allegedly false claims he made about Prime drinks containing plastics and being unsafe(08:00) The founder of RB2B made viral LinkedIn posts sharply criticizing their main competitor(11:11) Don't trash talk competitors publicly - it looks bad long-term even if there's a short-term gain(12:46) Social media gives you an audience AND accountability for your words about other businesses and professionals

In this episode, the host Daniel Disney shares the 3 key secrets to growing your LinkedIn audience to 1 million followers and beyond. He draws from his own experience of growing his LinkedIn page to over 1 million followers and explains the core principles behind his success.=================================================================Best Moments:(02:26) Make sure the majority of your content provides some value to your target audience INDEPENDENT OF WHAT YOU SELL!(06:08) Show up consistently — Daniel went from posting 3-4 times a week to 6-7 posts per day as his audience grew(09:28) LinkedIn's algorithm and features change ALL THE TIME — be quick to capitalize on new changes and trends to ride waves of MOMENTUM

In this episode of the Social Selling Podcast, host Daniel Disney tackles the debate around sharing personal versus professional content on LinkedIn. He outlines the pros and cons of both types of content, and shares his perspective on finding the right balance to drive engagement and results.=================================================================Best Moments:(02:35) Pros and cons of personal and professional content on LinkedIn(05:13) Balancing personal and professional content for YOUR success(08:18) Balancing personal and professional content on LinkedIn company pages(10:13) Finding the right balance of personal and professional content on LinkedIn

In this episode of the Social Selling Podcast, host Daniel Disney shares his top 5 tips for sending better LinkedIn direct messages (DMs). He provides practical advice on how to craft personalized, compelling messages that get responses from prospects and customers.Best Moments: (02:24) The importance of hyper-personalization in LinkedIn messages. Using specific details about the recipient's company, content they've shared, etc. to show you care about them, not just making a sale(05:11) Sharing real ROI examples and results you've achieved for similar companies. This shows the tangible value you can provide(07:22) Trying out audio and video messages to add extra engagement and personality. People react well when they can see and hear your human side(11:02) Messaging outside of regular business hours like early mornings, evenings, and weekends. Decision makers are often more responsive at these times when not bogged down in back-to-back meetings

In this episode of the Social Selling Podcast, host Daniel Disney explores the controversial question of whether LinkedIn should pay content creators on its platform. He discusses the pros and cons of LinkedIn monetizing creators, drawing comparisons to how other platforms like YouTube and TikTok compensate top creators.Best Moments:(04:18) Fear that paying creators could encourage more low-quality, algorithmic-gaming content(05:55) Paying creators would attract more talent and incentivize better content(09:17) Both LinkedIn and creators would benefit from a pay model(10:13) Importance of rewarding creators based on real engagement and value provided

In this episode of the Social Selling Podcast, host Daniel Disney is joined again by sales expert Benjamin Dennehy, commonly known as "The UK's Most Hated Sales Trainer." They have an in-depth discussion about how artificial intelligence and automation are impacting sales roles, especially cold calling. They talk about the future of AI potentially replacing certain sales functions and how salespeople need to focus on continuously developing their skills to stay competitive.Main Discussion Points:- How AI and automation will impact sales roles, especially cold calling- AI's potential to fully replace certain sales functions in the future- The need for salespeople to continuously develop their skills to stay competitive- Issues with how some sales teams focus too much on activity metrics rather than having quality conversations- The importance of finding and qualifying the right prospects instead of trying to sell to anyone- How the perception and professionalization of sales needs to evolve to attract top talentGuest Bios:Benjamin Dennehy - A sales trainer and LinkedIn expert. Known for his telephone prospecting programs. Founder of the Sales Matrix for sales training courses.

Tom Boston, an expert in using humor for social selling and personal branding, shares insights on creating relatable content on LinkedIn, overcoming objections about industry relevance, and building relationships through humor in sales. He emphasizes the importance of starting simple, persisting to improve over time, and focusing on providing value to viewers rather than slick production.

In this controversial episode of the Social Selling Podcast, host Daniel Disney is joined by sales trainer Benjamin Dennehy, known as the "UK's most hated sales trainer," to discuss the good, the bad, and the ugly of LinkedIn. Despite a history of disagreements, Daniel and Benjamin find common ground on many issues facing the LinkedIn platform and sales professionals today.Key Discussion Points:- The importance of prospecting as a foundational sales skill- Why the goal of getting good at selling is to become an "order taker"- How LinkedIn has gone from a valuable resource to a "dumping ground for anybody with a thought now"- The saturation of low-quality sales advice from inexperienced "gurus" on LinkedIn- Strategies for cutting through the noise, like posting actual cold calls- The need to consistently provide value and prove your credibility over the long term

Joining the Social Selling Podcast, Jay Schwedelson discusses the power of LinkedIn newsletters, their visibility and subscriber rates, AI tools like Gemini for content creation, and the importance of focusing on value over sales pitches.