Keep What You Earn

Shannon Weinstein
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Aug 4, 2022 • 12min

What Makes a Trip a Business Trip?

People often ask me, "How can I turn my family vacation into a business trip?" Even if the trip is initially a personal trip, you can look for opportunities to take a business trip to that destination at the same time. Here are a few ideas you can use to convert your days spent at your destination to business days. Don't forget to talk to your accountant before you leave and ask them for personal advice on ways to deduct as much as you can from the trip. * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html
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Aug 3, 2022 • 13min

Do I Need Multiple Businesses?

One of the questions that came up in the community recently was about when multiple LLCs are needed. I cannot give legal advice on this question, but I can share my opinion to make you aware of some things to consider and hopefully provoke some questions if you are considering opening another business or expanding your income streams. * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
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Aug 2, 2022 • 14min

Communication vs. Competence

My entire generation learned throughout high school and college that if you work hard, you're really smart, and you get a college degree, then you will be wildly successful, but I'm here to tell you that's not true. I am incredibly proud of everything I've done in my career and now in my business, but my technical competence is not what got me here. Tune in to hear how investing in communication skills and the ability to talk to people, meeting them where they're at, and being compassionate will take you so much further than just investing in certificates, knowledge, and credentials. * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
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Aug 1, 2022 • 45min

How to Get the Most out of a Mastermind with R.T. Custer and Jim Carter

R.T. Custer and Jim Carter have individually built 7-figure businesses and are extraordinarily successful entrepreneurs. We all met in the Fast Foundations Mastermind, which they now co-own and run as an in-person mastermind with a limited number of spots. The community that this mastermind has brought together is unparalleled and I am excited for you to hear all about it from R.T. and Jim. You'll want to listen to this episode if you've ever considered joining a mastermind group or considered starting one yourself. I talk with R.T. and Jim about what exactly to look for in a mastermind, what makes the most successful participants in a mastermind, what their own definition of a mastermind is, and why it can benefit you as a business owner. >>> Connect with R.T. and Jim on IG @fast.foundations >>> Learn more about Fast Foundations Mastermind: carterandcuster.com/fast-foundations >>>https://fastfoundations.com/?ref=5 >>> Join R.T. and Jim's text list by texting FAST to 310-496-3389 >>> Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa >>> Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so >>> Hire us!: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
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Jul 29, 2022 • 12min

How to Deduct Your Clothing

As an entrepreneur online, you may be in videos or photoshoots, and you may need to wear certain outfits to stay on brand. So you may wonder if you can deduct any of your clothing. In this episode, I explain my interpretation of the rule. * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
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Jul 28, 2022 • 35min

Standing Out as a Coach in 2022 with Emily Cincotta

With all of the content on Instagram, it can feel overwhelming and be hard to stand out if you are an online coach. That's exactly why I wanted to talk with Emily Cincotta. Emily spent years listening, observing, and learning about the environment of online coaching. Then she started her own business helping online coaches and service providers clarify their mission, grow their brand platform, and launch their services using marketing strategies that are rooted in service. Emily graduated from the University of Wisconsin with a degree in Marketing and has made a career for herself working specifically with entrepreneurs and small business owners to bring their ideas to life. Most recently, Emily spent nearly two years managing the social media accounts and leading product development for a multi-seven-figure entrepreneurial coaching brand with over 250,000 followers. Through her experience, Emily discovered that most entrepreneurs fail to reach their income goals NOT because of an issue with their products and services, but rather because they fail to market themselves effectively in the online space. Emily started coaching with the goal of solving this problem by teaching up-and-coming digital entrepreneurs how to "think like a marketer", allowing them to bridge the gap between idea and profitable execution. She prides herself on helping those who work with her to discover their unique strengths, master their messaging, and position themselves confidently as a leader within their niche. I am excited to share my conversation with Emily with you. You'll hear us dive into several topics centered around what it's like to be a coach right now and how to market yourself to stand out in 2022. * Connect with Emily on IG @itsemilycincotta * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
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Jul 27, 2022 • 19min

How to Deduct Your Home Office

We're in the middle of 2022 right now, and for many people, their office is wherever their laptop is. This means that almost everyone has a home office. In this episode, I talk about how you can get an advantage tax-wise for your home office. I tell you the rules around it so you can play by them and claim your home office legitimately and legally. * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
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Jul 26, 2022 • 36min

Launching Your First Product with Kelly Kussman

It's no secret that people are shifting more toward product-based businesses. As an accountant, I look at product-based businesses and see many complexities. But they can be very rewarding if you do it the right way and minimize the mistakes you make along the way. This is what I talk with Kelly Kussman about on this episode. Kelly is the owner, designer, and vision behind Cayla Gray, which is a brand built around fragrances that are derived from memories. She started her career in fragrance by buying for a major department store, where she fell in love with the distinctive nature of scents and their ability to make memories tangible. We talk through how she started her business and what it was like to do that in the middle of COVID while she was also working a corporate job. This is a must-listen if you're thinking about starting a product-based business or you've toyed with the idea of adding a product to your suite of offers. You're going to hear about all the lessons learned from Kelly, mistakes made, things she's grateful for, and ways you can navigate the complex world of product business in 2022. >>> Connect with Kelly on IG @caylagrayco >>> Visit her website: Caylagray.com >>> Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa >>> Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so >>> Hire us!: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
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Jul 25, 2022 • 11min

Rent Your Home to Your Business Tax-free!

Did you know that you can pay yourself rent from your business without claiming that rent as income? This is one of my favorite tax strategies that results in huge tax savings for clients. It's called the Augusta Rule, and I explain on this episode how you can take advantage of it. >>> Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa >>> Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so >>> Hire us!: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
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Jul 22, 2022 • 34min

How to Get Approved for a Mortgage as a Business Owner with Jose Tejada

As a business owner, the mortgage lending process can be painful. You have to explain how you make your money and justify how you have great cash flow. You have to prove to the lender that you have a sustainable business, and if you do not have the right people on your team, it can feel like everything is working against you. I've seen this with clients, colleagues, and even experienced it myself. So, I am very excited to have Jose Tejada on this episode to share his expertise. Jose has been in the financial industry for 20 years. He is currently the Vice President of Mortgage Lending at Guaranteed Rate. As a loan officer at one of the largest retail mortgage lenders in the United States, Jose is committed to helping home owners with home purchase loans and refinances while simplifying the mortgage process and making the home loan experience easy to navigate. You will want to listen all the way to the end of this one to hear all of Jose's advice on maximizing your chances of a smooth lending process. >>> Connect with Jose on IG @the_talented_jt_ >>> Visit his page: people.rate.com/jose-tejada-765390 >>> Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa >>> Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so >>> Hire us!: https://www.fitnancialsolutions.com/accounting >>> Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein >>> Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ >>> Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

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