

Keep What You Earn
Shannon Weinstein
Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Episodes
Mentioned books

Aug 18, 2022 • 22min
How Data and Automation Help You Scale with Chris Hervochon, CPA CVA
Automation, data collection, and data analysis are all key factors in creating efficiency and scalability for small businesses. This is important because, in business, time is money. So creating more efficiency means saving more money. This is why I am so excited to share Chris Hervochon with you. Chris is a Certified Public Accountant (CPA) and a Certified Valuation Analyst (CVA) who provides outsourced accounting and tax preparation services for small businesses and individuals. Before founding his firm, Chris spent ten years working in forensic accounting, corporate accounting, and finance. He has been featured in several publications, including the AICPA Certificates Wall of Fame, Accounting Today, LendingTree, and multiple podcasts. He has some great knowledge and tools to share with you and may even inspire you to create some new processes for your company. * Connect with Chris on his website: www.betterwaycpa.com * Check out his YouTube channel: https://www.youtube.com/channel/UCV47G1cxtV_ElKokUt2ChXw * Find him on Twitter: https://twitter.com/chrishervochon?lang=en * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Aug 17, 2022 • 10min
The IRS is Watching You on Instagram
Something that I find interesting and that you may not realize is that the IRS has an Instagram account. They are active on Instagram and they have access to see what you are posting. Today we discuss what this could mean for you when it comes to your taxes. * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Aug 16, 2022 • 37min
Avoiding and Preparing for an IRS Audit with Jessica Smith
If you're like me, you probably grew up thinking that the IRS was this scary, terrifying thing you should be afraid of. But in reality, nothing could be further from the truth. Jessica Smith is back for part two of a two-part series on taxes and how to stay out of trouble with the IRS. Jessica is an expert on all things tax resolution. She's a tax agent and an overall great source of knowledge for fellow accounting professionals and entrepreneurs. The knowledge she shares will show you that the IRS is not actually out to get you. She shares tips on how to navigate an IRS audit, how to win an audit, what they are looking for, and how you can avoid ending up in the audit chair. * Find Jessica on IG @taxsavvyjessica * Visit her website: taxsavvyjessica.com * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

Aug 15, 2022 • 28min
What to Do When You Owe a Large Tax Bill with Jessica Smith
Jessica Smith is a federally-licensed tax practitioner (Enrolled Agent) experienced in resolving tax problems for individuals and small businesses. Since entering the industry in 2011, she has reduced past-due taxpayer debts totaling more than $20 million and represented over 2,000 taxpayers before the IRS and state tax authorities. She recently took on a coaching role where she teaches tax professionals how to offer tax resolution services through her program, The $100k EA. Jessica is here for a two-part series about taxes and how to stay out of trouble with the IRS. In this episode, we cover your options if you have a large tax bill and how to navigate payment plan options. If you have a tax bill you can't afford or feel like you're constantly playing catch up instead of looking forward, you don't want to miss this episode. Jessica's strategies will help you pay off your taxes while also staying forward-focused. * Find Jessica on IG @taxsavvyjessica * Visit her website: taxsavvyjessica.com * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

Aug 12, 2022 • 19min
Want to Start a Podcast? Here's What I Learned in My First Year
Keep What You Earn has made it a whole year! We have been able to exceed our expectations in terms of goals for the show. So I want to say, from the bottom of my heart, thank you so much for listening to the show and for encouraging me to continue. I have learned so much over the past year as a podcaster and want to share the lessons I've learned with you on this episode. * Find podcast statistics here: https://www.thepodcasthost.com/planning/whats-a-good-number-of-downloads-for-a-podcast/ * Microphone link: https://amzn.to/3z8BYJI * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Aug 11, 2022 • 35min
Tax Basics for E-commerce Businesses with Jarrod Souza
A lot goes into starting, maintaining, and supporting a successful e-commerce business. That's why I am excited to share an expert with you who exclusively works with e-commerce brands as a fractional CFO. Jarrod Souza has over eight years of experience serving as a CFO for direct consumer brands in the e-commerce space. His extensive knowledge of data and marketing analytics helped one of the companies he worked with grow from four million to forty million dollars in four years. While serving in his last role as the CFO at Michael Hyatt and Company, he felt led to start his own firm, so he founded CFO Expertise to provide fractional CFO services to e-commerce brands. He primarily works with companies doing between three and twenty million dollars in top-line revenue and are looking to scale, but they don't know what levers they need to pull to achieve that. In our conversation, we talk about sales taxes, key metrics that you need to look out for, what to expect if you want to start a product-based business, and how to focus your energy to ensure optimal success. Whether you currently have a product-based business, you're thinking of starting a new one, or you just want to gain more perspective on the businesses that you interact with as a customer, you will find great value in this conversation. * Connect with Jarrod on his website: cfoexpertise.com * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

Aug 10, 2022 • 13min
Scaling Down: How Reduction and Elimination Unlock Growth
Typically when you think about growing your business, you think about scaling up to be bigger, better, and faster. But I want to encourage you to think about things a little differently. You may have to take a step back and scale down in order to grow. * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

Aug 9, 2022 • 40min
Growing Your Business Without a Big Following with Lindsey Schwartz
There is a lot of advice out there right now about recurring revenue, and I am one of the sources of it. When considering your options for recurring revenue, you may be tempted to opt for a source that is considered to be stable, such as a membership. Memberships can be very rewarding, but they also come with a lot of responsibilities. I am excited for you to hear from Lindsey Schwartz on this topic. She shares her first-hand experience with cultivating a strong membership and community so that you will know what you are signing up for if you decide to create a membership. Lindsey is a best-selling author and the founder of Powerhouse Women, which provides a network for women who feel like they are meant for more. She is fiercely committed to supporting other women. She invests her time in mentoring women and girls of all ages, from high-achieving entrepreneurs to high school students. She is also an investor in female-founded companies, including beverage brand Lite Pink. After seeing numerous women in her life stop short of pursuing their own entrepreneurial dreams because of fear and self-doubt, she saw the need for more honest conversations about the ups and downs of entrepreneurship in order to show women that they don't have to have it all together to get started. From there, the Powerhouse Women community, annual event, and podcast were born, with the motto that we're not meant to do business (or life) alone! * Learn more about Powerhouse Women here: www.powerhousewomenevent.com * Listen to Powerhouse Women podcast - available on Apple Podcasts and Spotify * Find Lindsey on IG @llindseyschwartz and @powerhouse_women * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html

Aug 8, 2022 • 15min
Why I Tell Clients Not to Pay Tax Estimates
I have a non-traditional belief about quarterly taxes that I share in this episode. I share how I feel about quarterly estimates and what I often recommend to clients. My intent behind sharing this is not to tell you what to do, but to make you aware that there are different ways to think about things. This is one of the more fun things about working in taxes and accounting. We're given a set of guidelines to follow but we get to interpret those guidelines and apply our own approach. * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Aug 5, 2022 • 30min
Building a Sales Process with Jason Weinstein
This is a really special episode because we are welcoming my husband, Jason, onto the show. Jason graduated with a degree in entrepreneurship, labor relations, and strategy from McGill University in Montreal. Soon after he graduated and started working, he decided that he would rather build a business that did things better than was currently available. He opened Budget Dry Waterproofing, which has grown from Jason working in his basement, to a business with over 25 employees and over $40M in total sales. Jason is a past president of the Basement Health Association and has served as a mentor and a volunteer for various organizations. However, the endeavor he is most proud of is developing his employees and making a difference in their lives. One of the skills that Jason was really lucky to have developed at a young age is sales ability. He has continued learning through the years and has been able to collect advice from multiple generations. He has seen how the sales landscape has evolved and knows that underneath it all, it doesn't matter if you're selling online or you're selling home improvement services, it's the same psychology and concepts. I know you'll relate to all the knowledge he has to share even if your type of business is vastly different than his. * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat About This Episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us!: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein: https://www.instagram.com/shannonkweinstein * Catch me in-person on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.


