

Keep What You Earn
Shannon Weinstein
Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something.
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth.
If you're trying to break past the $2M ceiling, improve cash flow predictability, increase margins, open additional locations, or prepare your practice for a future sale, this podcast gives you the financial clarity to do it confidently.
Each episode focuses on the financial building blocks that determine whether your practice scales smoothly or stalls under pressure, including pricing discipline, operating margin control, cash flow forecasting, customer lifetime value, and enterprise value planning. This isn't about more spreadsheets. It's about financial leadership.
Whether you're preparing for expansion or positioning your practice to sell, Keep What You Earn helps you think like a CFO and operate like a CEO.
[Disclaimer: Any opinions, recommendations, and tips offered on this podcast or other social media forums do not constitute individual tax or accounting advice. This content is designed to provide education and awareness about financial topics and responsibility for the benefit of the general public. Please consult a professional before implementing any of the suggestions made by Shannon or Keep What You Earn Co.]
Episodes
Mentioned books

Dec 22, 2022 • 32min
Manifestation Mastery with Angela Christian
A lot of people think that you're either on the strategy or spiritual side of things and that there's not really an in-between. Our guest today balances both sides of this really well. Angela Christian is a manifestation expert who has studied astrology, mindfulness, various rituals, sciences, and arts, that circle around the spiritual side of business. Even if you don't feel spiritually inclined, there's much to learn in this episode! We're diving into manifestation as a science, how you can tactically implement behavior change to help manifest your desires, and why manifestation is so often misunderstood. * Related episodes: 177. The Power of Financial Gratitude During Tough Times 180. Rethink Your Business Strategies with This Perspective 182. Applying Eastern Medicine Concepts for Long Term Business Success with Kat Lee * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Dec 21, 2022 • 14min
How to Handle Suspicious Tax Pros
I always say it's important to maintain your financial power when it comes to your business, your taxes, or anything in that realm. If you let your tax advisor take the wheel and start driving, you have no control over where you're going or how you get there. Your tax professional should be trying to find you every tax deduction you're legally allowed to take but you can't take unjustified shortcuts and legal loopholes to get there. When you take an aggressive approach to your tax filing you have to make sure you understand the risk and that you can defend your position if you need to. At the end of the day, you are responsible for your taxes because you signed off on them stating that they are true to the best of your knowledge. So what can you do if you feel like something fishy is going on behind the scenes? You can report a tax preparer, make sure you are making payment directly to the IRS, and make sure you are receiving your refund directly from the IRS. * Your Taxpayer Bill of Rights: https://www.irs.gov/taxpayer-bill-of-rights * Form 14157 (Return Preparer Complaint): https://www.irs.gov/pub/irs-pdf/f14157.pdf * Form 14157-A (Tax Return Preparer Fraud or Misconduct Affidavit): https://www.irs.gov/pub/irs-pdf/f14157a.pdf Related episodes: 160. How to Manage a Business with Multiple Owners with Jeremy Wells, CPA, EA 165. Wealth-building Wisdom with Mel Abraham 179. One Month Left in '22: What to Focus On * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Dec 20, 2022 • 39min
Hosting a Profitable Event with Sarah Brush
Now that we seem to be in a post-COVID era, many people are back to scheduling events to promote their businesses. So much goes into the preparation for hosting an event so I wanted to help you learn from the best! Sarah Brush is a 20+ year Corporate Event Professional in the Technology industry and the owner of EVENTive Brush, a business helping entrepreneurs build community, make an impact, and grow their business with events and sponsorships. Sarah is also the host of the EVENTive Entrepreneurs Podcast focused on events, sponsorship, and entrepreneurship. Check out Sarah's website: https://eventivebrush.com/ Go follow Sarah on Insta: https://www.instagram.com/eventivebrush/ Tune into Sarah's podcast: https://podcasts.apple.com/us/podcast/eventive-entrepreneurs/id1542582216 Free event checklist: https://eventivebrush.com/eventchecklist * Related episodes: 178. How I Crank Out Content 181. What Problem Do You REALLY Solve? 186. Out-value Your Competition * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Dec 19, 2022 • 11min
How to Read a Balance Sheet
Continuing on our dive into the two most common financial statements, today I will cover the balance sheet. The three sections of a balance sheet are assets, liability, and equity. In order to correctly read a balance sheet, you need to know how these sections correlate. In this episode, I will explain how to properly understand the data portrayed and help you figure out whether or not your business is running at its full potential. Understanding the relationship between the sections of a balance sheet can really give you the upper hand when making business decisions. * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so Related episodes: 166. What Does a Fractional CFO Do? 174. Building Wealth Habits with Candy Valentino 176. When Should You Hire a Fractional CFO? * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Dec 16, 2022 • 14min
How to Read a Profit & Loss Statement
The two most common financial statements that you will encounter in your business are a profit & loss statement and a balance sheet. In this episode, I will be focusing on the profit and loss statement. Understanding how to properly read this statement can help you know how well (or not so well) your business is doing. The most important thing to remember when reading your statement is that revenue - cost of sales = gross profit THEN gross profit - operating expenses = net profit. * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so Related episodes: 166. What Does a Fractional CFO Do? 174. Building Wealth Habits with Candy Valentino 176. When Should You Hire a Fractional CFO? * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Dec 15, 2022 • 25min
"If I Started Over..." with Jason Weinstein
My husband Jason is back on the show to share what he would do differently if he were starting a business from scratch. He is an expert business owner who has 16 years of experience and over $40 million dollars in sales under his belt. When he started his business things were very different from what they are today. Some of the things he would consider changing if he were starting fresh today would be, choosing a different business model, advertising differently, utilizing short-form video, and embracing technology. Related episodes: 161. Should I Wait Till I Make Money Before Starting a Business? 171. Taking Your Business from Side Hustle to Main Stream 178. How I Crank Out Content * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Dec 14, 2022 • 16min
How Much Does an Accountant Cost?
I recommend that people hire a financial professional into their business from day one. The number one objection is always, "I can't afford to hire an accountant." Believe it or not, that may not actually be the case. There are a couple different ways that accountants can bill you. Many old school accountants bill by the hour but I prefer value-based pricing. It may not be as much as you think and there are creative solutions you can use to have a bookkeeper and accountant from the early days of your business. * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Related episodes: 161. Should I Wait Till I Make Money Before Starting a Business? 171. Taking Your Business from Side Hustle to Main Stream 178. How I Crank Out Content * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Dec 13, 2022 • 17min
Live Q&A: Deducting Startup Costs in a New Business
A lot of people are starting businesses right now! You may be starting a business, incurring all of the startup costs, but you aren't making money yet. The big question is: can you deduct those startup costs even if you won't be making money until the next calendar year? The good news is, there's a whole section of the tax code related to startup costs. You can deduct up to $5,000 in startup costs AND up to $5,000 in organizational costs! You have to wait until your business starts making money but you get to save these cards for later. We're diving into all of the details! Related episodes: 153. Tax Deductions for Speakers and Authors 155. Finding the Right Advice with Mike Jesowshek, CPA 160. How to Manage a Business with Multiple Owners with Jeremy Wells, CPA, EA * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Dec 12, 2022 • 17min
Can't Find Clients? You May Be Looking in the Wrong Places
There are different dimensions to how you can sell more. You can increase the number of customers you sell to, increase the duration of time they remain clients, or increase the number of times customers buy from you. If you're having trouble finding clients you may just be looking in the wrong places. It's not always about cold messaging people or buying salesy email templates to add to your email list. You need to be super intentional about who you're surrounding yourself with and where you're spending your time. You have to show up with the intention of building trust and relationships with the types of people you want to serve. * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Dec 9, 2022 • 16min
IRS Audit Red Flags to Avoid
There's a lot of talk online about audit red flags and how to avoid them. I've heard every form, deduction, and strategy thrown out there as something to avoid. My best advice is to cancel out the noise and file your tax turn as accurately and honestly as possible to avoid an audit. However, there are some things that may cause the IRS to flag you for an audit. Some of these include deducting more than other people in your profession, deducting different items than others in your profession, or lumping multiple businesses that have different purposes under one tax return. Ultimately, if you have justification and documentation, you're good to go! * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Related episodes: 161. Should I Wait Till I Make Money Before Starting a Business? 171. Taking Your Business from Side Hustle to Main Stream 178. How I Crank Out Content * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.


