Keep What You Earn

I'm not going to lie, when I started my business, I was super skeptical about joining LinkedIn as a business. I've since gotten into a good rhythm but this interview with Katie McKiever still reframed my perspective on how LinkedIn can be used for small businesses and entrepreneurs. Katie McKiever has vast social media, communications, and content marketing expertise. For more than twelve years, she has specifically worked in social media marketing, previously managing social media teams for multiple multi-million dollar organizations and one multi-billion dollar organization. Now, she builds creative social media solutions for growing brands as a sought-after consultant. She has single-handedly crafted tens of thousands of social media posts, brought tens of millions of impressions, and millions of dollars in earned media and direct business value through the content that she has created for brands' social media channels. Katie has trained hundreds of individuals in social media best practices. * Join Katie's newsletter for all of the latest social updates: https://view.flodesk.com/pages/60c73326f10375026d7161f2 * Connect with Katie on LinkedIn: https://www.linkedin.com/in/katiemckiever Follow Katie on IG @katiemckiever * Related episodes: 181. What Problem Do You REALLY Solve? 186. Out-value Your Competition 189. Can't Find Clients? You May Be Looking in the Wrong Places * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

EBITDA is something you may have heard in the finance world. But what is it? And what does it tell you? EBITDA stands for earnings before interest, taxes, depreciation, and amortization. When you take your earnings and add back in interest expense, taxes, depreciation, and amortization you'll get your EBITDA. For many of you this number may be the same as your net profit (earnings) because you don't have interest, taxes, depreciation, and amortization to pay but if your EBITDA is different than net income, it's important to know. * Related episodes: 166. What Does a Fractional CFO Do? 174. Building Wealth Habits with Candy Valentino 176. When Should You Hire a Fractional CFO? * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Julia Boorstin is CNBC's Senior Media & Tech Correspondent and has been an on-air reporter for the network since 2006. In 2013, she created and launched the CNBC Disruptor 50, an annual list she oversees, highlighting private companies transforming the economy and challenging companies in established industries. She also helped launch the network's 'Closing the Gap' initiative covering the people and companies closing gender and diversity gaps. A graduate of Princeton University, she has been a reporter for Fortune magazine, as well as a contributor to CNN and CNN Headline News. More recently, she authored the book When Women Lead, and that's what we'll be talking about today! Women leaders all over the world are succeeding, not in spite of but, because of their unique strengths and personality traits. Tune in to hear what we can learn from the women leaders and founders that Julia has interviewed. Connect with Julia on IG @juliaboorstin Order a copy of her book, When Women Lead: shorturl.at/brMSX * Related episodes: 177. The Power of Financial Gratitude During Tough Times 180. Rethink Your Business Strategies with This Perspective 182. Applying Eastern Medicine Concepts for Long Term Business Success with Kat Lee * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

One of my favorite parts of having this show and connecting with all of you is getting to answer your questions. Today we're talking about the common question: Will anyone actually buy my offer? Am I actually ready to make this investment and bet on myself? If this is where you find yourself, tune in for ideas for your business and how you can make it work. We're talking about the ways that you can test and prove a potential business idea. There are ways you can test-drive your new ideas to see if they will be able to produce revenue and income. * Related episodes: 155. Finding the Right Advice with Mike Jesowshek, CPA 160. How to Manage a Business with Multiple Owners with Jeremy Wells, CPA, EA 183. Is it Too Late to Elect the S Corp? * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

This year has been a great one for Keep What You Earn! I love getting to share wisdom, answer your questions, and give advice on this platform. We've got a 2022 recap and 2023 mindset reset for you in this episode with some excerpts from our three top downloaded episodes of the year! These excerpts should help you get your mindset dialed in for the new year and get started on the right foot. Listen to the full episodes below! * Related episodes: 56. Simplifying Your Money with Amy Getz 64. When You Think Money Isn't Meant for You with Natalia Benson 67. What's Holding You Back from Your Dream Business with Jessica Burgio * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

One of the barriers I often see to entrepreneurs unlocking their next level of success and confidence is embracing sales. Don't look at it as an obligation or something you HAVE to do. That's why I've brought Ashley Frank on the show today, to share how you can step into sales with a whole new mindset; without feeling sleazy or manipulative. For over 15 years, Ashley has partnered with innovative global technology companies, including Salesforce, Google, and Merkle, helping them build and scale growth-focused organizations. Now his focus is helping entrepreneurs and business leaders develop high-growth cultures focused on the fundamental principles of selling, taking consistent action, and building meaningful relationships rather than quick wins. When you're going into a conversation that has the potential to end in a sale, you shouldn't be going in solely with that intent. The goal is to help and serve and each conversation is an opportunity to do that. If you go into the day thinking "I just have to make a sale today," people will feel that and pick up on it. We're also talking about when to hire someone or outsource sales, and more importantly, when not to. * Related episodes: 181. What Problem Do You REALLY Solve? 186. Out-value Your Competition 189. Can't Find Clients? You May Be Looking in the Wrong Places * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * See how much you can save with an S Corp: https://www.keepwhatyouearn.com/keep-what-you-earn-s-corp-calculator * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today we're going through how to deduct medical expenses and self-employed health insurance as an entrepreneur or business owner. I know this is a burning question for so many, especially if you've left a full-time job and now find yourself navigating insurance on your own. We're going to cover the difference between medical expenses and insurance expenses, when you can deduct medical expenses, and how to deduct health insurance costs for Sole Proprietors, Single-Member LLCs, S Corps, and C Corps. How to add and manage gusto benefits: https://support.gusto.com/article/100758511100000/Add-and-manage-benefit-deductions Try Gusto for Payroll: https://gusto.com/partners/invite/fit-nancial-solutions Related episodes: 160. How to Manage a Business with Multiple Owners with Jeremy Wells, CPA, EA 168. Riches Aren't Always in Niches 183. Is it Too Late to Elect the S Corp? * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Some of the challenges with boundaries, especially as a business owner, are not only understanding how to define and establish them but also how to enforce them. You want to minimize conflict and resistance in the process but hold firm to what you have decided upon. We're breaking it all down with Woodrie Burich. Woodrie is the founder of The Integration Group and Boundaries Before Burnout® group coaching program. She guides high-level professionals and teams out of overwhelm and into empowered decision-making. Woodrie has more than a decade of experience working in stress management and combines this with over 20 years of expertise in tech working with Fortune 500 enterprise organizations on multi-million dollar projects and multi-billion dollar merger and acquisition work. We're diving into boundaries from so many perspectives today, from a corporate background, boundaries being crossed, and exercises you can do right now to implement boundaries in your life and business. In a culture that rewards people pleasing and pushing limits, we all need to hear this. Learn more about The Integration Group: www.integratingwork.com/ Connect with Woodrie on IG @theintegrationgroup Join Boundaries Before Burnout®: www.facebook.com/groups/boundariesbeforeburnout * Related episodes: 177. The Power of Financial Gratitude During Tough Times 180. Rethink Your Business Strategies with This Perspective 182. Applying Eastern Medicine Concepts for Long Term Business Success with Kat Lee * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

It's goal-setting season! I wanted to drop in and remind you that your goals are supposed to be based on what you really want. If you're setting goals in your business, they're likely financial ones, and that's great. I love measurable goals using metrics. But as you set these metric-based goals, make sure they're anchored to your true goal. What's the "why" behind it? When you know the "why" behind your goals, you can drive towards them and confidently pursue them. This makes the to-do list not feel endless and devoid of purpose, it feels purpose-driven, constantly moving the needle in your business. Related episodes: 166. What Does a Fractional CFO Do? 174. Building Wealth Habits with Candy Valentino 176. When Should You Hire a Fractional CFO? * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

We hear a lot about marketing around pain points and I 100% believe you should be doing this, but you need to understand that a pain point and a problem are not the same things. The pain points are the stakes of the problem, the result of the problem. If you can articulate that to clients, relate to them, and create stakes around the problem that you're going to help them solve, you'll be able to clearly articulate your value. What is the struggle they feel on a daily basis? What will their days look like after working with you? Related episodes: 175. How to Define Your Core Values 178. How I Crank Out Content 181. What Problem Do You REALLY Solve? * Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/ * Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa * Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so * Hire us: https://www.fitnancialsolutions.com/accounting * Find me on IG @shannonkweinstein * Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ * Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.