Keep What You Earn

In this episode, Shannon shares her insights on what to consider when investing in businesses. She breaks down the essential questions to ask and factors to evaluate when approached for investment opportunities, providing valuable perspective for both potential investors and business owners seeking capital. From understanding the team and their expertise to assessing financial management and future plans, Shannon's guidance serves as a fundamental checklist for anyone navigating the world of business investments. Tune in to gain expert advice on making informed investment decisions and ensuring your money works for you. What you'll hear in this episode: 04:23 Evaluate expertise, financial acumen, and strategic positioning. 09:53 Shareholder influence, strategic investment, money usage questions. 11:39 Assess customers, strategy, growth, timeline, goals, exit. 17:30 Negotiate terms, consider investment risks and returns. If you like this episode, check out: Pricing Blunders That Could Cost You Thousands How to Build Trust with Your Customers Why Just Bumping Up Prices Doesn't Cut It Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, Shannon is into the second part of her enriching conversation with Lindsey Pollak, a renowned career and workplace expert. Shannon and Lindsey continue unraveling the complexities and opportunities of cross-generation communication within your business. Last time, Lindsey gave valuable insights into the shifting career landscape, and today she will explore further the dynamics of a multigenerational workplace. From the corporate giants to the budding startups, careers are no longer linear paths but intricate mosaics that favor adaptability and awareness. Their discussion today touches on the pivotal role of internal mobility and personalized career trajectories that cater to diverse generational aspirations. Lindsey Pollak is a New York Times bestselling author and a leading career and workplace expert. She is passionate about helping individuals and organizations thrive in today's ever- changing, multigenerational world of work. She is the author of four career and workplace advice books including her latest, Recalculating: Navigate Your Career Through the Changing World of Work. Her speaking audiences and consulting clients have included more than 250 corporations, law firms, conferences and universities. For six years she served as an official ambassador for LinkedIn, and her advice and opinions have appeared in such media outlets as The TODAY Show, The New York Times, The Wall Street Journal, CNN and NPR. Lindsey is a graduate of Yale University and is based in New York City. LinkedIn: https://www.linkedin.com/in/lindseypollak/ Twitter: https://twitter.com/lindseypollak/ What you'll hear in this episode: 04:02 Challenging career expectations and exploring different paths. 08:03 Generational shift in small business success strategies. 11:13 Challenges with offering non-traditional internship opportunities. 16:17 Understanding and embracing generational differences in communication. 18:50 Preferred communication methods for team members discussed. 20:57 Knowing deal breakers, expressing preferences, communication styles. 24:00 Knowing your deal breakers and adapting flexibly. 26:52 Leaders and business owners should question their "why." If you like this episode, check out: Mastering Recruitment: Marketing Strategies with ShannonHow My Dad's Advice Shaped My Career and Business SuccessIs Hiring Your Family the Right Thing to Do? Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In today's episode, Shannon dives into the intriguing world of generational differences with guest Lindsey Pollak, a renowned career and workplace expert. Together, they explore the impact of cross-generational communication and the various challenges that arise from miscommunication. Discover the official definitions of different generations according to the Pew Research Center, and gain valuable insights into how generational biases can affect career development, communication, and workplace culture. Join us as we uncover the nuances of understanding and appreciating the unique perspectives of each generation, and learn practical tips for managing diverse teams and businesses across different age groups. Tune in for an eye-opening discussion that will help you navigate and thrive in today's multigenerational world of work. Lindsey Pollak is a New York Times bestselling author and a leading career and workplace expert. She is passionate about helping individuals and organizations thrive in today's ever- changing, multigenerational world of work. She is the author of four career and workplace advice books including her latest, Recalculating: Navigate Your Career Through the Changing World of Work. Her speaking audiences and consulting clients have included more than 250 corporations, law firms, conferences and universities. For six years she served as an official ambassador for LinkedIn, and her advice and opinions have appeared in such media outlets as The TODAY Show, The New York Times, The Wall Street Journal, CNN and NPR. Lindsey is a graduate of Yale University and is based in New York City. LinkedIn: https://www.linkedin.com/in/lindseypollak/ Twitter: https://twitter.com/lindseypollak/ Handbook: https://lindseypollak.com/handbook/ What you'll hear in this episode: 03:09 From college RA to career advisor. 07:14 Younger kids are now called gen alpha, micro generations. 09:20 Millennial experience with screens and struggle. 14:48 Fear and insecurity drive feelings of inadequacy. 20:42 Recognize biases, consciously work against them. If you like this episode, check out: Mastering Recruitment: Marketing Strategies with Shannon How My Dad's Advice Shaped My Career and Business Success Is Hiring Your Family the Right Thing to Do? Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, Shannon dives into the often overlooked aspect of bookkeeping - the customization and organization of accounts in QuickBooks Online. She shares valuable insights on how to create a chart of accounts tailored to your business, including tips on tracking income and expenses more effectively. As the episode unfolds, Shannon reveals key strategies for maximizing tax deductions and leveraging financial statements to make informed business decisions. Whether you're catching up on your books or looking to enhance your financial tracking, this episode provides practical advice for business owners at any level. So, grab a pen and paper as we delve into the world of bookkeeping and financial management. What you'll hear in this episode: 03:14 Understanding Quickbooks chart of accounts and organization. 07:22 Detailed tracking should balance simplicity and value. 11:32 Organize expenses to see true profit. If you like this episode, check out: What is CFO On Demand? Taking Money Out of Your Business How Publishing a Book Affects Your Taxes Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode of Keep What You Earn, Shannon explores the misconception of scaling in business. Providing insights into differentiating between growth and operational efficiency, Shannon emphasizes the importance of understanding when not to scale. Drawing from personal experiences, she encourages entrepreneurs to prioritize genuine connections over automated processes, highlighting the value of personal touch in client relationships. By challenging listeners to simplify their approach and stay true to their brand, Shannon offers a refreshing perspective on scaling that resonates with the heart of entrepreneurship. Tune in as she shares practical advice to guide you in making impactful decisions for your business. What you'll hear in this episode: 06:53 Prioritize client relationships over superficial metrics for scaling. 10:41 Simplify business, focus on personalized, valuable service. 12:24 Prioritize simplicity, focus on what matters. If you like this episode, check out: The Steps to Selling a Business How to Set a Pattern of Success for 2024 How to Create More Accurate Forecasts Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, Shannon delves into the complexities of compensation planning, particularly exploring the dilemma of choosing between commission-based or flat-rate compensation plans. Unraveling the intricacies of cash flow forecasts, she provides practical insights and strategic considerations for structuring compensation packages that align with business goals and attract top talent. Drawing from her own experiences and industry knowledge, Shannon presents a compelling case for customizing compensation plans to suit individual roles and organizational needs. Tune in to gain valuable tips for making informed decisions and optimizing your business's financial health. What you'll hear in this episode: 04:49 Structure compensation based on direct revenue impact. 07:51 Hybrid base plus commission model for sales. 13:34 Commission-based work can simplify implementation. Flat rate or unit-based payment may be easier. Triple your time estimate for others. 17:04 Move away from hourly billing to a flat rate. If you like this episode, check out: Is Hiring Your Family the Right Thing to Do? Mastering Recruitment: Marketing Strategies with ShannonHow My Dad's Advice Shaped My Career and Business Success Want to learn more so you can earn more? Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, Shannon continues her discussion with guest Peter Vander Wall about the intricacies of paid content, specifically focusing on Facebook ads. Shannon and Peter delve into the different strategies for using paid content to the advantage of professional service firms and provide valuable insights into creating paid content that converts. They explore the nuances of direct response funnels and social funnels, shedding light on the effectiveness of each approach. Additionally, they discuss the importance of understanding audience pain points and desires to craft compelling ad content. Peter shares his predictions on the future of social media marketing, emphasizing the significance of targeting micro-niches to stand out in an oversaturated market. Throughout the conversation, practical advice and actionable tips are offered to help entrepreneurs navigate the complex world of social media advertising. Tune in for valuable insights from Peter Vander Wall as he expertly navigates the complexities of Facebook ads and paid content. Peter is a marketing consultant specializing in helping professional service firms scale their client acquisition. He started out as a content creator for a real estate CPA firm, helping them add multiple 7 figures of revenue over 2 years. Now he's taken the lessons learned along the way and helps other professional service firms do the same. Instagram: https://www.instagram.com/petervndr/?hl=en YouTube: https://youtube.com/@petervndr?si=ixIeNBBxbYUkz8BG What you'll hear in this episode: 06:31 Discussing short-term vs long-term marketing strategies. 09:26 Paid ad mirrors best organic content with money. 12:39 Facebook's automatic targeting is highly effective. 13:34 Use lookalike audience for precise targeting. 17:23 Focus on profitability and attracting the right audience. If you like this episode, check out: Pricing Blunders That Could Cost You Thousands How to Build Trust with Your Customers Why Just Bumping Up Prices Doesn't Cut It Want to learn more so you can earn more? Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, we dive into the world of organic content and how to make it work for your professional services firm. Our guest, Peter Vander Wall, a marketing consultant specializing in helping professional service firms scale their client acquisitions, shares insights on creating relatable and valuable content. From agitating the pain of your ideal audience to the power of storytelling, Peter provides proven methods to connect with your audience and deliver content that resonates. If you've ever struggled with fear around sharing sensitive data or navigating regulatory concerns, then this episode is a must-listen. Plus, we'll explore practical tips for generating organic content and overcoming mindset blocks. So, get ready to learn and take your organic content strategy to the next level. Peter is a marketing consultant specializing in helping professional service firms scale their client acquisition. He started out as a content creator for a real estate CPA firm, helping them add multiple 7 figures of revenue over 2 years. Now he's taken the lessons learned along the way and helps other professional service firms do the same. Instagram: https://instagram.com/petervndr?igshid=MmVlMjlkMTBhMg%3D%3D&utm_source=qr YouTube: https://youtube.com/@petervndr?si=ixIeNBBxbYUkz8BG What you'll hear in this episode: 04:04 Business owners often doubt their content's impact. 06:46 Identify the problem, present an attractive solution. 09:59 Pure education content evolves into attention-grabbing format. 13:51 CPAs should be relatable, knowledge is assumed. 18:57 Enhancing storytelling, collaboration and audience expansion strategies. 21:21 Best at Q and A, brainstorming challenges. 24:16 Regulations, disclaimers, and value in advice. If you like this episode, check out: Pricing Blunders That Could Cost You Thousands How to Build Trust with Your Customers Why Just Bumping Up Prices Doesn't Cut It Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode of Keep What You Earn, Shannon tackles an important question for business owners: how to put more money into your business. She breaks down two key ways to inject capital into your business, highlighting the importance of understanding the accounting implications to avoid unnecessary taxes. Shannon provides valuable insights on the strategies to pour money into your business while keeping the process stress-free. Tune in to gain practical advice and empower your business with financial knowledge. What you'll hear in this episode: 04:25 Transfer money between business and personal tax-free. If you like this episode, check out: 3 Things You Need to Know Before Buying a Business How to Introduce Your Kids to Money Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode of Keep What You Earn, Shannon discusses the importance of building a business with an exit strategy in mind, even if selling the business is not in your immediate plans. She emphasizes the need to create a business that is sellable and appeals to potential buyers, and shares her own insights on how she is working to make her own business more attractive. Shannon delves into the concept of creating processes and systems that can be sold or licensed, without compromising the relationships with existing clients. She also offers valuable resources for new business owners to set up and manage their businesses successfully. Tune in to gain practical tips on building a sellable business and setting it up for future success. What you'll hear in this episode: 06:27 Licensing or selling recipes and processes for profit. 08:16 Consistent small actions lead to future success. If you like this episode, check out: The Best Places to Look to Find Cost Savings Supercharge Your Income Goals for Real Results Don't Confuse Productivity with Profitability Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.