Keep What You Earn

In this episode, Shannon discusses the mindset shift from valuing productivity to prioritizing profitability in entrepreneurship. She shares personal experiences and insights on how to focus on tasks that generate real results and revenue for your business. Shannon emphasizes the importance of understanding your profit drivers and making strategic decisions to allocate your time effectively. If you've ever found yourself getting caught up in busyness without seeing financial returns, this episode is a must-listen. Stay tuned to gain valuable insights on how to shift your focus from productivity to profitability in your business. What you'll hear in this episode: 05:22 Focus on profitable activities to grow business. 07:16 Prioritize tasks, outsource, focus on profitability. If you like this episode, check out: Building a Business with Exit Strategy in Mind The Best Places to Look to Find Cost Savings Supercharge Your Income Goals for Real Results Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode of Keep What You Earn, Shannon continues her conversation with Tori Kruse, a personal stylist and founder of a mindset and confidence coaching company. Tori shares her journey from competing in Miss USA to founding her company, emphasizing the importance of internal discovery and personal development. Together, they discuss the power of energy and how a wardrobe can serve as a conversation starter and a reflection of one's brand. Tori also shares insights on relationship building and the unexpected opportunities that come from getting attention. Stay tuned to learn more about Tori's book and how to connect with her. This episode is packed with valuable insights for entrepreneurs looking to build an aesthetic-driven brand. Tori is an entrepreneur, author, podcast host, and a highly sought-after speaker. As the Founder and CEO of Tori Kruse Enterprises, she is dedicated to partnering with female speakers and leaders, to align their internal power with their external image. Tori firmly believes that an individual's presence mirrors their true essence – personality, aspirations, and inner beliefs. With an abundant mindset to her core, Tori empowers women to embrace their unique confidence. From speakers and authors to executives and podcast hosts, Tori guides a diverse range of individuals and businesses toward elevated personal and professional images. Tori's been featured on ABC, CBS, FOX, NBC, E!, INSIDER, and Cosmopolitan Magazine. Website: www.torikruse.com Instagram: @officialtorikruse YouTube: www.youtube.com/torikruse What you'll hear in this episode: 09:00 Being a brand ambassador brings unexpected clients. 11:25 Love for relationships and conversation starters. 14:59 Create wardrobe that reflects and starts conversations. 17:54 Clothes won't define you; energy and connection will. If you like this episode, check out: Blue Oceans are All Around Us Never Let Your Scarcity Show Stop Shrinking Yourself in the Name of Saving Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, Shannon interviews Tori Kruse, founder and CEO of Tori Kruse Enterprises. Tori shares her expertise in helping female speakers and leaders align their internal power with their external image. They discuss the importance of confidence in wardrobe choices and how it can impact one's performance on stage. Tune in as they unpack the deeper meaning behind styling and how it goes beyond just the visual aspect. Stay tuned for insights into Tori's background, how she built her business, and her experiences in pageantry. If you're ready to elevate your presence and embrace your unique confidence, this episode is for you. Tori is an entrepreneur, author, podcast host, and a highly sought-after speaker. As the Founder and CEO of Tori Kruse Enterprises, she is dedicated to partnering with female speakers and leaders, to align their internal power with their external image. Tori firmly believes that an individual's presence mirrors their true essence – personality, aspirations, and inner beliefs. With an abundant mindset to her core, Tori empowers women to embrace their unique confidence. From speakers and authors to executives and podcast hosts, Tori guides a diverse range of individuals and businesses toward elevated personal and professional images. Tori's been featured on ABC, CBS, FOX, NBC, E!, INSIDER, and Cosmopolitan Magazine. Website: www.torikruse.com Instagram: @officialtorikruse YouTube: www.youtube.com/torikruse What you'll hear in this episode: 05:27 Assisting women with confidence and event styling. 08:15 Seek confidence by dressing aligned with your brand. 10:23 Help individuals define vision and boost confidence. 16:35 Nervous about doing it, didn't want attention. 18:34 Facing fear, embracing self-confidence, ignoring judgment. 20:58 Supporting introverts in sharing their gifts and purpose. If you like this episode, check out: Blue Oceans are All Around Us Never Let Your Scarcity Show Stop Shrinking Yourself in the Name of Saving Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode of Keep What You Earn, Shannon discusses the common dilemma faced by business owners of not knowing who to ask for important business and financial advice. She addresses the challenges of finding the right professionals to answer questions about setting up a business bank account, forming an LLC, and handling personal finances. Shannon provides insights on when to consult a lawyer, accountant, or financial advisor, emphasizing the importance of understanding the scope of services provided by each professional. She also hints at future guest appearances by experts to provide additional guidance. If you're navigating the complexities of entrepreneurship and finance, this episode is packed with valuable advice to help you make informed decisions. What you'll hear in this episode: 06:35 Consult lawyer and tax advisor on restructuring. 08:49 Identify your accountant's role and seek specialists. 10:49 Consult money coach for personal budgeting advice. If you like this episode, check out: Is Hiring Your Family the Right Thing to Do? Mastering Recruitment: Marketing Strategies with Shannon How My Dad's Advice Shaped My Career and Business Success Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode of Keep What You Earn, Shannon breaks down the complex topic of S Corp salary in a way that's easy for anyone to understand. She explains the important requirement for S Corp owners to pay themselves a reasonable salary and delves into the internal and external factors that come into play when determining this salary. Shannon shares expert tips and real-life examples, emphasizing the importance of thorough documentation to support your salary decisions. Plus, she offers listeners a valuable free resource to help them navigate the world of S Corporations with confidence. Tune in to gain a deeper understanding of this crucial aspect of business finance and learn how to optimize your S Corp salary to keep more of what you earn. What you'll hear in this episode: 03:14 Salary corresponds to business work, profit distributions. 08:24 Use screenshots, consider internal time allocation. Determine reasonable salary based on profession and time allocation. 10:52 Support claims with evidence for successful audits. If you like this episode, check out: Determining the Appropriate Salary for an S Corp Owner Maximizing Finances: Tax & Accounting Synergy How to Play in the Gray When it Comes to Your Taxes Want to learn more so you can earn more? Tax Deduction Guide: https://www.keepwhatyouearn.com/tax-deduction-guide Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

Today, Shannon shares three simple steps to ease tax season anxiety. She emphasizes the importance of proactive bookkeeping and offers practical tips to make it more manageable. Additionally, she discusses the significance of organizing tax-related documents and suggests strategies to effectively communicate with your tax professional. Dive into this episode to learn how to alleviate tax season stress and take control of your financial journey. What you'll hear in this episode: 04:30 Reducing stress through timely financial tracking and understanding. 08:52 Organize and store documents for effortless tax preparation. 12:02 Customizing professional services requires clear communication. 15:42 Support and comfort are key to success. If you like this episode, check out: Are Quarterly Taxes Necessary For You? Tax Implications of Digital Product Sales Everything You Need to Know About Sending and Receiving 1099s Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode of "Keep What You Earn," Shannon continues her insightful conversation with franchise expert Liz Leonard on the intricacies of being a successful franchisee. They delve into the challenges and experiences of franchise owners, including the importance of working capital and building a strong team. They also discuss the support provided by franchise companies, ongoing requirements, and the significance of having an exit strategy. Liz shares valuable insights from her book "Franchise Fastpass," designed to guide aspiring entrepreneurs through the process of evaluating and selecting the right franchise. Additionally, they explore the potential for leveraging the franchise model as a strategic step towards entrepreneurship and building a legacy for future generations. With valuable advice and expertise on offer, this episode promises to illuminate the path for those considering franchise ownership. Liz rose through the ranks of the corporate world over a 22-year journey, only to be laid off as a casualty of a merger. As a corporate employee, she had the illusion of security which vanished based on a decision taken by others. That decision afforded her the space to reflect upon what she wanted. She was able to take back control of her future and never put herself in that position again. Liz now splits her time between running her own business and advising others who are at the same crossroads she was years ago. Twitter: https://twitter.com/franchisefastInstagram: https://www.instagram.com/franchisefastpass/Facebook: https://www.facebook.com/yourfranchisefastpass Website: http://www.franchisefastpassbook.com What you'll hear in this episode: 04:07 Franchise systems offer benefits and conveniences. 07:04 Exploring royalty and franchise structures for success. 12:12 Franchise model offers easier entry to brand. 13:17 Understanding McDonald's operations, leverage for franchise owners. 18:56 Educational book promotes franchising and entrepreneurial success. If you like this episode, check out: The Power of Diverse Mastermind Groups for Comprehensive Growth How to Break Free from the Corporate 9 to 5 Best Ways to Negotiate Business Deals Want to learn more so you can earn more? Download the Money Pro Matchmaker tool here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, Shannon dives into the world of franchise businesses with expert Liz Leonard. They explore the lesser-known side of franchising, beyond the typical fast food and restaurant models, and discover the wide range of opportunities available in home services, healthcare, education, and more. Liz shares her expertise as a franchise advisor and owner, shedding light on the different types of franchises, the investment required, the skills needed for success, and the key factors to consider when evaluating franchise opportunities. Join us as we uncover the secrets and opportunities of the franchise world with Liz Leonard on Keep What You Earn. Liz rose through the ranks of the corporate world over a 22-year journey, only to be laid off as a casualty of a merger. As a corporate employee, she had the illusion of security which vanished based on a decision taken by others. That decision afforded her the space to reflect upon what she wanted. She was able to take back control of her future and never put herself in that position again. Liz now splits her time between running her own business and advising others who are at the same crossroads she was years ago. Twitter: https://twitter.com/franchisefastInstagram: https://www.instagram.com/franchisefastpass/Facebook: https://www.facebook.com/yourfranchisefastpass Website: http://www.franchisefastpassbook.com What you'll hear in this episode: 05:00 Franchising extends beyond food to home services. 08:37 Franchise companies focus on the owner's routine. 11:08 Starting a business requires a specific mindset. 13:25 Investment costs vary depending on business type. 16:50 Considering investing in a franchise? Here's advice. 20:03 Overcome fear of starting a business legally. If you like this episode, check out: The Power of Diverse Mastermind Groups for Comprehensive Growth How to Break Free from the Corporate 9 to 5 Best Ways to Negotiate Business Deals Want to learn more so you can earn more? Transform your small business journey – download the Small Business $tarter Kit here. Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode of Keep What You Earn, Shannon delves into the internal voices that entrepreneurs must silence in order to succeed. She identifies three key voices: comparison, overwhelm, and the fear of making someone feel bad. Through personal anecdotes and reflections, Shannon provides insights on the impact of these voices and strategies to silence them. From embracing beginner status to managing overwhelm and learning to say no, the episode delivers valuable advice for navigating the entrepreneurial journey. Tune in as Shannon empowers listeners to take control of their mindset and strive towards success in their businesses. What you'll hear in this episode: 06:14 Avoid overworking, embrace free space for balance. 08:27 Slow down, schedule free, buffer, focus days. 12:44 Let go of fear to move forward. 14:23 Setting clear boundaries for social and business interactions. 18:55 Prioritize relationships and opportunities for success. If you like this episode, check out: Blue Oceans are All Around Us Never Let Your Scarcity Show Stop Shrinking Yourself in the Name of Saving Want to learn more so you can earn more? 5-Day Financial Mindset Refresh: https://www.keepwhatyouearn.com/refresh Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.

In this episode, Shannon dives into the complex world of tax estimates and how they apply to entrepreneurs. Addressing a question from CFO On Demand, Shannon breaks down the intricacies of paying estimated taxes throughout the year as an S corporation, emphasizing the need to understand the practicalities beyond traditional accounting advice. She offers valuable insights on how to handle fluctuating income and expenses, urging listeners to set aside a portion of their quarterly profit for tax purposes. Shannon also highlights the importance of proactive financial planning and recommends engaging in exercises such as a pro forma to anticipate tax obligations. Ultimately, her advice focuses on empowering entrepreneurs to take control of their finances and make informed decisions. Don't miss this informative episode that provides actionable tips for navigating tax estimates and staying on top of your financial game. What you'll hear in this episode: 03:39 Guidelines for estimated voucher payments and profit. 07:40 Keep track of fluctuating amounts, be prepared. 10:09 Predict and plan for tax liabilities in advance. If you like this episode, check out: Are Quarterly Taxes Necessary For You? Tax Implications of Digital Product Sales Determining the Appropriate Salary for an S Corp Owner Want to learn more so you can earn more? CFO On Demand click here Visit keepwhatyouearn.com to dive deeper on our episodes Visit keepwhatyouearncfo.com to work with Shannon and her team Watch this episode and more here: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ Connect with Shannon on IG: https://www.instagram.com/shannonkweinstein/ The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.