Digital Transformation Success

The world is your research playground! Little Bird Marketing CEO, Priscilla McKinney, introduces Kathryn Topp, an award-winning researcher and co-founder of Yabble, an AI platform that provides key tools for every stage of the market research process and more. Through advanced AI, NLP and NLG technologies, Yabble extracts real-time business intelligence from new and existing data, providing innovative brands with meaningful insights in minutes - not days or weeks.Their conversation dives into the importance of speed to insight in today's fast-paced digital landscape. Kathryn emphasizes the need to eliminate manual tasks and free up researchers' time to focus on strategic thinking and applying their expertise. Yabble’s AI tools are specifically designed to accelerate the research process, offering revolutionary solutions for data coding, theming, and processing. You can’t talk about AI right now without at least mentioning ChatGPT. Kathryn highlights that ChatGPT is a general AI tool and then businesses should seek out and utilize more specialized tools that are catered to each company's specific needs. “The world is a lot bigger than ChatGPT,” notes Kathryn. The largest concern for enterprises is data privacy and protection. Kathryn explains how systems like ChatGPT are open source with the data itself used to train the AI models and what that means about the real risk of the data falling into your competitors' hands. But with the Yabble chatGPT plug-in, the data is safe and ensures the confidentiality and security of sensitive intellectual property and competitive intelligence.Kathryn also introduces some of the various tools Yabble has created such as the Yabble ChatGPT plugin, a tool that augments the knowledge of ChatGPT by incorporating additional layers of data, and  This plugin facilitates a streamlined and efficient process for generating insights by leveraging sophisticated search algorithms to identify relevant trends and conversations. Warning: It can be addictive! Kathryn Topp and Yabble are both committed to saving time, freeing researchers' minds, and delivering valuable insights in the rapidly evolving digital world. As AI truly changes hour-by-hour, Priscilla noted that checking back in with Kathryn in three days should be enough time for there to be something new and groundbreaking to discuss. Let’s keep moving forward!Join us at Insights Marketing Day in Chicago on September 28, 2023, for an incredible day of powerful speakers, essential tips, and actionable advice to enhance your marketing skills. From social influencing to web blogging, our proven authorities in digital marketing will cover a wide range of topics, ensuring a comprehensive and interconnected marketing plan. Build your personal brand, marketing prowess, and game-changing skills for the digital age at Insights Marketing Day. Visit https://littlebirdmarketing.com/insights-marketing-day for more information.Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience explicitly designed to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of the Digital Transformation Success Podcast, Little Bird Marketing CEO, Priscilla McKinney, introduces award-winning multi-startup founder and CEO and Founder of Moving Beyond, Aparna Rae, an educator, innovator, and disruptor, who shares her insights on digital transformation and its impact on diversity, equity and inclusion. Digital transformation should focus on people rather than just technology, as it can perpetuate existing inequities if not approached with care. With Aparna’s expertise as the founder and CEO of Moving Beyond, a company that provides data-driven solutions to empower HR and DEI leaders in making transformative people investment decisions, she is an indispensable voice in the realm of digital transformation and its profound influence on diversity, equity, and inclusion.​​The conversation delves into the challenges faced by female founders, with Aparna discussing the shocking statistic that only 2% of female founders achieve over a million dollars in lifetime revenue. Aparna's passion for addressing this inequity is evident as she talks about her experiences and her commitment to empowering underrepresented groups. Aparna has also founded, co-founded or supported others to help women, people of color and other marginalized communities overcome the many hurdles of starting, and running, a business.Aparna discusses her vision of helping leaders act boldly with integrity. She reflects on the consequences of leaders lacking integrity and stresses the importance of addressing smaller pieces of integrity within one's sphere of influence. Aparna encourages making choices that align with integrity, despite any potential short-term negative consequences, as a means to create a more equitable and just society. She also talks about being an activist in all you do and focusing on what you can change within your own sphere of influence and in your own lifetime. The agreement is that the task at hand, to make digital technology equally accessible, is a matter of clarity on what you are trying to achieve and never losing focus on HOW you go about doing it.This podcast episode explores the intersection of digital transformation, equity, and inclusion, with Aparna Rar offering valuable insights into her experiences and strategies for creating meaningful change in the digital landscape.Heather Krause, Founder of We All Count, was mentioned in this podcast. If you’d like to get to know her work at We All Count, click here.Special thanks to this episode’s sponsor Fieldwork.Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all, we mean it. From world-class facilities to low-incident recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded along with it with facilities nationwide and sophisticated global recruitment services. Their detail-oriented staff partners with you to achieve great insights. Focus on the research Fieldwork will do the rest. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices

AI seems to be at the absolute top of everyone’s minds these days. With the news circling back to this topic weekly, if not daily, and updates being released nearly as quickly, we’re all left in a constant state of apprehension about the ethics and impact of generative AI.Scot Pansing, a veteran in the field of creative tech and communications/policy, shares his insights into the promises and perils of generative AI with Little Bird Marketing CEO, Priscilla McKinney. The reality is that while AI has enormous potential to revolutionize industries, there is also a pressing need for ethical considerations and regulations to mitigate its potential negative effects.This episode touches upon several key concerns, such as the risks of bad actors misusing AI for fraudulent or malicious purposes, the challenges of ensuring the responsible use of chatbots, and the implications of AI-generated content for intellectual property and copyright. In addition, the conversation also delved into the potential dangers of AI-generated fake images and the need for awareness and fact-checking systems to prevent their spread. Ultimately, Priscilla and Scot both emphasized the importance of responsible use of AI and the need for a framework to ensure it is being deployed ethically. It is a call to action saying that we are all responsible and it is important to have thoughtful, nuanced conversations about AI’s impact. For more nuggets of AI facts, listen to Scot Pansing’s podcast, AI Quick Bits and his Substack summary of show content. A Little Experimenting was referenced along with this LinkedIn post he made that was truly terrifying and should not be missed. Special thanks to this episode’s sponsor Fieldwork.Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all, we mean it. From world-class facilities to low-incident recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded along with it with facilities nationwide and sophisticated global recruitment services. Their detail-oriented staff partners with you to achieve great insights. Focus on the research Fieldwork will do the rest. Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the face of so many people saying that brand loyalty is dead, there is so much evidence that a smart take and a carefully thought-through plan can actually cut through the noise in today's digital market and create an incredible bond between consumers and brands—  but it is not easy.To quote Frank Zappa and Mike Ridgewell, “Loyalty’s not dead. It just smells a little funny.” Little Bird Marketing CEO, Priscilla McKinney, is joined by Denmark Street Marketing Founder, Mike Ridgewell, on this episode where they discuss the intricacies of brand loyalty in today's disruptive digital landscape. With a track record of solving massive problems for industry giants like Disney, Mike brings his expertise and a powerful five-step plan to help you build a strong foundation of brand loyalty. Make a plan Have a strong and sustainable value proposition Align resources Build the tech stack Launch and refine They unpack what looks like a simple step-by-step plan. But with Mike’s expertise with over 30 years of working in senior marketing roles there is nuance he shares to how he has made this plan successful many times. He built enterprise-level loyalty programs for some of the biggest names, including The Walt Disney Company, Marvel, NBCUniversal and confidential Denmark Street Marketing clients. He has held leadership positions in D2C / CRM and Digital Marketing globally, boosting revenues and profits through new consumer acquisition and increased engagement. He graciously gives insights in this episode to help you rethink brand loyalty and loyalty programs that work. Ready to transform the way you present yourself online and achieve career-changing breakthroughs? Little Bird Marketing's 12-week social selling course can give you the practical, hands-on experience you need to build lasting relationships at scale. Unlike quick-fix "tips and tricks" programs, our course is a true commitment to changing the way you present yourself online and achieving career-transforming breakthroughs. Expert instruction is delivered in small, personalized cohorts, with one-on-one coaching tailored to your unique needs. We'll teach you how to build rapport with targeted audiences, expand your influence, and establish yourself as the go-to authority in your area of expertise. Enroll in our social influence course today and start your journey toward unparalleled success. Visit https://littlebirdmarketing.com/social-influence-course/ to learn more Learn more about your ad choices. Visit megaphone.fm/adchoices

Disruption. It’s what’s for breakfast. It can be overwhelming, no matter what industry you’re in. It moves so quickly that overwhelm can settle in and temptation to bury your head in the sand gets stronger and stronger. So, how do we face a world that is about to be disrupted, mid-disruption and ripe for disruption in so many different ways?Join Henry Hays, Founder and Managing Partner of Henry Hays Consulting, and Priscilla McKinney, CEO of Little Bird Marketing, as they unravel the art of disruption and innovation. Their conversation is an act of conversational volleyball— they volley confessions, anecdotes, and insight back and forth at breakneck speed. The knowledge they drop here is REAL knowledge, with REAL world examples. They talk about how and why companies like Kodak and BlockBuster failed, and how businesses like Uber and DoorDash took off. Wondering which industries are ripe for disruption? Airlines, health care, the education system, and law just to name a few…Then, they get personal. It’s time to pop the hood on your business and look at: Market Complacency Customer Frustration Tension Points Henry unpacks the terminology and then explains how you figure this out for your own business and action on what you find— from customer advisory boards to honesty campaigns, to not only treating the problems that you have but also looking at the things that are successful and forecasting how those successes could turn into pitfalls. Hays is the Founder and Managing Partner at Henry Hays Consulting, where he specializes in working with legacy businesses helping them transform by developing radically different business models. When he’s not consulting, he’s keynoting his talk on Disruptive Innovation. Prior to his work at Henry Hays Consulting, he was the Senior Executive Vice President for MPower Health, a Dallas-based healthcare company focused on delivering innovative value-based care. He also served as National Sales Director for Avanir Pharmaceuticals and was a founding member of their original sales organization. Over the course of 20 years in biotech and pharma he ran sales teams specializing in launching novel drugs.Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. It’s the way to face disruption head on in the professional social influence space. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Putting your brand in the hands of somebody else is scary. Is that person the right person to represent your brand? Could there be any backlash? Have they been vetted properly? While social influencers can help brands reach their audience, which is hopefully also your target audience, there are many challenges that companies face in leveraging influencers effectively.That’s where Dino Delić comes in.Dino Delić, Director of Analytics and Insights at Meltwater, has over a decade of experience consulting communication and marketing professionals working with companies globally to create and improve their marketing strategies. Dino has worked with brands such as H&M, GE, Hyatt, UPS, Fox Sports, Caesars, MARS, Fidelity, LG Electronics, and more. His focus is to help brands optimize their social media marketing efforts, understand their global target audiences, and utilize the data Meltwater provides for strategic insights.In his conversation with Priscilla McKinney, CEO of Little Bird Marketing, on the podcast they discuss: Being data-driven in communications and PR Influencer marketing Micro-influencers and nano-influencers Brand and reputation measurement Marketing and PR measurement Consumer insights and trends Humanizing your brand Don’t do something identical to your competitor. Don’t do something that you’ve already done before. Stop for a minute. There are amazing tools, like the ones Meltwater offers, that can help you create something bigger and better by identifying precisely who has the authority, credibility, and authenticity with your target audience.If you are wondering what the possibilities are in the realm of influencer marketing, this is the conversation for you.Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices

CEO of Stravito, Thor Olof Philogène, discusses the importance of data management and democratization in organizations. He highlights the challenges of accessing and organizing data, and how their AI-powered platform solves these issues. The podcast also explores improving accessibility and utilization of data insights, enhancing human expertise through AI, and the exciting era of AI and the future of software.

When brands like Google, Starbucks, Shopify and GE want to decode the future, they call Mitch Joel. We called him too. Mitch Joel is the Co-Founder of ThinkersOne, a platform that empowers companies with personalized and bite-sized thought leadership from the best thinkers in the world, and His first book, Six Pixels of Separation, named after his successful blog and podcast, is a business bestseller. Join your host, Priscilla McKinney, CEO of Little Bird Marketing as she shares an impactful and inspiring conversation with Mitch Joel about asking the important questions about digital transformation. As an early adopter of prolific blogging and prolific podcasting, Mitch has been on the forefront of digital transformation for decades. At the center of his professional endeavors is the question, “How do I use technology to connect better to audiences?” paired with his genuine curiosity for humans having the human experience. They explore the idea of digital transformation as an equalizer for diversity. They consider if there is an “open playing field” of sorts for new ideas and a kind of all-access pathway unfolding. Along with this dreaming, they offer up a few cautionary tales of what the digital world could do to further alienate minorities and more. Mitch offered up some hard truths about what was true, and what is now true-ish. Though, as Mitch says, “It’s always been a snake pit.” But the balance of the conversation comes back to hope - hope for a digitally-enabled world that makes for a better experience for humans. In terms of the biggest challenge to digital transformation, Mitch Joel named tech stack. Artificial intelligence and blockchain technology, metaverse, virtual reality, and augmented reality are huge hurdles for businesses and brands to understand and effectively figure out how to integrate. They discuss small ways people can make steady progress toward a more digitally transformed work and life experience. At the end of the business day, as Mitch says, “It's not about accomplishing business differently, it's about being willing to look at things differently and being willing to change ourselves.”If you think you need a social media influence course… you do. Our 12-week Social Influence course will more than do the trick! We would also be happy, quite thrilled actually, to discuss what digital transformation could look like for your team! On the hunt for powerful content marketing and strategy resources? Come under our wing.Resources, people, and books mentioned:Harley Finkelstein, President of ShopifyMike Evans, Founder of GrubHub and Author of HangrySeth GodinCharlene LeeStolen Focus by Johann HariKeepsakeChatGPT Learn more about your ad choices. Visit megaphone.fm/adchoices

When we’re talking about digital success, it’s not about the bee-boo-boo pressing of buttons. We still need a team of amazing humans who know how to build relationships leveraging the digital tools. There is inner work that has to be done. Sales professionals need to know and understand how to bring themselves to the table in the right way, and it’s all about building a culture of communication and trust.Join CEO and Little Bird Momma, Priscilla McKinney, and owner of Trustpoint, a Sandler Training center, Brett Baker, as they discuss how to get sales training right to set a company up for digital success. Brett Baker and Priscilla McKinney go way back. This episode feels like sitting in on a cup-of-coffee-on-the-couch kind of conversation. The undercurrent is how to get another person to “self-discover truth” as they unpack how to build relationships and trust digitally. So, if you’re work culture is allergic to self awareness you will not like this episode at all. They cover these pressing questions sales leaders are facing:   What are the basic needs a salesperson has to understand and embrace to start building relationships on cold calls or with clients that are meaningful— built on trust and mutual respect?  How can I make sure we don’t lose the human element when moving our sales efforts to digital tools?  What is holding my team back? There are more than one thing sales leaders need to be working on with their teams, namely, start asking questions and keep asking questions to the prospect. In a world where most sales people default to doing all of the talking, this is tuned out when face to face and even more easily ignored when the sales pitch moves online. The importance of asking questions also underscores the truth that the prospect’s first answer will never reveal their real problem. Lastly, teams need to remove the pressure to get the “yes” and build more comfort around the prospect saying “no.” As Brett says, “when a sales professional starts to become okay with no, their world opens up to a level of trust with people they’ve never dreamed of.” As customers know the close is coming and the salesperson is hankering for the “yes,” the comfortability around the “no” breaks down barriers, surprises people, at puts them more at ease.This conversation is positively brimming with impactful and actionable information that will spotlight exactly what mindset shifts and sales tactics you need to implement for true, real, game-changing sales success both online and offline. Shout to our sponsor CFR! For business professionals, mastering social media is no longer a “nice to have” set of skills, but a fundamental need in order to advance your career. You need an effective and proven system to move from social selling all the way to digital dominance. Learn more at littlebirdmarketing.com/social Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital dominance sounds mighty impressive. Whether or not you’re looking to dominate the digital world or ramp up your social selling skills, you are in the right place. One thing we can promise you— this isn’t fluff. There’s not even a single piece of fuzz floating around. Zero fluff. Only the actionable stuff.Since when could we ever resist a rhyme? Get ready for CEO and Little Bird Momma, Priscilla McKinney, and Co-Founder and CEO of Digital Leadership Associates, Timothy Hughes, to take a deep dive into the practice steps to take you from social selling to digital dominance with social media. They talk about what people need to know, what they need to stop doing, and what they immediately need to start doing in order to transform digitally. Most notably, they also unpack the direct connection between social media and revenue. When someone successfully positions themself as a digital business it’s when people find you online and know they want to come buy from you, they want to work for you, and they want to invest in your business. As Timothy Hughes says, “Digital dominance is when you take the processes and the skills that you've implemented in the sales team and roll that out across the business.”What is discussed in the podcast? How to get the C-Suite involved The importance of a clear strategy and top-down approach A major mindset shift Commitment to the entire process by everybody on the team Stop justifying 1990s sales and marketing techniques The value of having a third-party external person come in to help with digital transformation How to hire the right person for digital marketing roles Posting isn’t the point— conversation is the point Well, our bulleted list could have kept going and going and going… but we realized that eight bullet points were probably already a few too many! This podcast episode truly is jam-packed with valuable insight and expertise. Tune in and get ready to soak up some serious knowledge. Shoutout to our sponsor Ag Access! Learn more about your ad choices. Visit megaphone.fm/adchoices