Digital Transformation Success

The tech world will never stop innovating. Business leaders are no strangers to technology's effects on a company’s growth. But how do you get a whole team navigating technology together to accomplish your business goals? What does it look like to inspire digital transformation success?CEO and Momma Bird of Little Bird Marketing, Priscilla McKinney, interviewed data insights expert Toluwani Adebekun to answer what people can expect in the business world in the next decade. Toluwani spent 12 years working at Sky as an Analytics and Data Visualisation Data leader with a commercial mindset. He came from a business background and learned data leadership and emotional intelligence are important to him and they are a crucial part of bringing teams together to accomplish great things. Now, he works at Data Literacy Academy, helping business professionals break the data and analytics aptitude and fluency barriers.Toluwani recognizes a disconnect between business leaders, tech specialists, and data analysts. They all need to work toward understanding the business and moving things forward, but they face a shared vocabulary barrier. As Priscilla shares, “We are all in the tech business.” So, even if you don’t think of yourself as a “tech” person this is just the reality of work.  The old trope that data analytics and math are hard will not work as business moves forward. While they can be difficult aspects of business to master, they can be understood with the help of people like the team at Data Literacy Academy. Is all the tech jargon confusing you?  Want to improve ROI and drive business growth utilizing the data? How do you grow your business using proven data insights?  What should you be looking for in terms of skills for that next great hire?  Listen in for some great inspiration for the road ahead!Episode Sponsor Highlight: Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.Are you an aspiring author looking to transform your ideas into a compelling book that elevates your brand and establishes your authority in your industry? If you can’t seem to get that idea inside of you into book form, maybe it’s time you consider hiring a professional scribe. Don’t let your story remain untold. Take the first step towards becoming a published author by booking a consultation. Visit https://info.littlebirdmarketing.com/meetings/priscilla18/become-a-published-author now and book a time to chat about how you can unlock the power of your words and stories. Learn more about your ad choices. Visit megaphone.fm/adchoices

In an insightful conversation with CEO of Little Bird Marketing, Priscilla McKinney and guest, Dan Sperring with Align Software you’ll learn everything from recommended tech stacks, to the top lead generation strategies for B2B digital marketing.With over two decades of experience in SaaS, mobile, and omni-channel marketing, Dan is a GTM thought leader focused on driving faster and more efficient growth for B2B go-to-market teams. As the Founder of Align Software, Dan leads a team that provides cutting-edge revenue intelligence solutions, empowering marketing execution across the customer lifecycle. Their goal is to help marketing teams create better-quality B2B digital marketing leads.Here is a guide to help with common business term acronyms we used in this episode:ICP - Ideal Customer ProfileTAM - Total Addressable MarketSaaS - Software as a ServiceB2B - Business to Business (meaning business who specifically sell to other businesses)MarTech - Marketing TechnologyGTM - Go to MarketCAC - Customer Acquisition CostCRO - Chief Revenue OfficerAccording to Dan, the path for the marketing leader to be the best help to the GTM team starts with including the finance team. Unfortunately, many make the mistake to keep the finance department far away from the marketing department. But leaning into the relationship with the finance leaders leads to a better understanding of what customers are driving the growth in the organization. This valuable information brings the team together as they understand how each department plays a role in achieving and exceeding quarterly goals.Dan built AlignICP for people who are accountable for revenue and growing their company. This software provides the right metrics at the right time to make key decisions on where to spend efforts to create efficient growth engines. Listen in, and learn how to avoid the number one mistake Dan sees SaaS companies make. And don’t miss his recommendation The Science of Scaling by Mark Roberge, previously of HubSpot. Episode Sponsor Highlight: Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Learn more about your ad choices. Visit megaphone.fm/adchoices

XDay 2023 was filled with ideas and methods of moving the business world forward in a thoughtful and holistic way. Host of Digital Transformation Success and CEO of Little Bird Marketing, Priscilla McKinney, worked the crowd to bring you an inside look at the conference held by QuestionPro.Arti Pullins, President of QuestionPro, is an advocate for change in the disparities found in healthcare. She highlights the changes and shifts that need to happen in the healthcare industry.Amanda White, Head of Insights at TEGNA, asks us all to focus more on what we’re DOING with the data and less on the collecting part.Shawn Nason, Founder and Chief Experience Officer of MOFI, shares the truth of what employees need. Purpose. Shawn’s book, Kiss Your Dragons, will teach you how to fall in love with the problem in order to build a scalable business.Carrie Angiolet, President of Illuminas and a native of Austin, recognizes that even when a good change happens with brand building, it can be hard on employees.Cecil Puvathingal, VP of sales at QuestionPro, shares the importance of looking at your company through the windshield, not the rearview mirror. But beyond looking through the windshield, is to pay attention to the passenger. How can we go about this together, in collaboration? (Priscilla expounds on this in her book Collaboration is the New Competition.)Gina Woodall, Vice President and Group Director at Rockbridge Associates, a part of Illuminas, states, “Companies can innovate, but unless it really impacts the customer experience, it doesn't have an impact on consumer loyalty or business growth.”Dan Riley, Co-Founder at RADICL, has the people in mind. His advice for a better thought leadership strategy is not to force a culture shift. He states, “Ultimatums don’t drive progress.”Cat Smith, Fractional VP of Insights, was inspired by the XDay 2023 event to take her career to the next level through personal development.Crystal Wiese, Director of Marketing at QuestionPro, brought together this amazing event with her team. Sometimes, we get a little too serious about market research, and she is here to say, “Surveys are fun and sexy.”Arti Pullins brought her inspiring friend, Puja Rios, to discuss her new book, Get it Together, a Winning Formula for Success from the Boss You Need. Her goal with this book: help people! Don’t miss our full episode featuring Sumair Sayani, Global Lead of AI Programs and Strategic Partnerships for QuestionPro: A Brighter Future Can be Powered by AI. Episode Sponsor Highlight: Priscilla McKinney, CEO at Little Bird Marketing, is so excited to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So, this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Learn more about your ad choices. Visit megaphone.fm/adchoices

So many customers are desperate to achieve speed to insights. That is made possible with the KnowledeHound team. But how does it work, and how do we change team behavior from constantly re-fielding prescriptive surveys to looking for the answer in the data we already own?Today, on Digital Transformation Success, CEO of Little Bird Marketing, Priscilla McKinney, talks with Laura Baker, Chief Executive Hound at KnowledgeHound. Laura has watched the evolution of the data industry change from collecting as many insights as you can to helping me find the nuggets of meaning in data.  And it is in that pursuit of getting more meaning from the data, powerful AI-driven data analysis tools make all the difference. Laura keenly states, “Data is fantastic it’s the most valuable asset that any company has, but until you can find it, refine it, and actually make use of it, it’s somewhat useless.”She explains how consumer insights and business growth professionals are suffering from the mismanagement of survey data. While first-party survey data companies own is probably their most valuable asset, they simply don’t know how to find the data they’re looking for! With multiple systems housing both structured and unstructured data, what is needed is a tool that can reach back into disparate systems and query the existing data for answers. Sophisticated systems like KnowledgeHound can even allow teams to ask NEW questions about data that has already been collected. Talk about cost savings! The result of this digital transformation of consumer research and insights will be a democratization of access to data and better stewardship of the data companies already have. AI data analysis tools like KnowledgeHound mean that companies can quickly find, mine, and refine the data they already have for deeper insights within seconds.Afraid of your data sitting somewhere on a desk without being utilized? Listen to this case study on digital transformation success.  To learn more about KnowledgeHound’s capabilities, see this discovery guide -  Tap into Hidden Data Reserves: The Cost-Saving Effect of AI for Market Research. Episode Sponsor Highlight: Priscilla McKinney, CEO at Little Bird Marketing, is excited to announce the release of her much-anticipated book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today. Learn more about your ad choices. Visit megaphone.fm/adchoices

While a popular Disney princess will tell you, “A dream is a wish your heart makes,” Qualtrics will make those MRX heart wishes of yours a reality.In a candid conversation on Digital Transformation Success, Priscilla McKinney and Ali Henriques explore the intricacies of market research, focusing on the landscape within Qualtrics' research services - a department within a behemoth company that not many in the industry are aware exists. They take a look at this service and a broader view of the consumer insights industry, touching on critical themes and practices shaping the field.As the Global Director of Research Services at Qualtrics, Ali sheds light on the company's evolution, emphasizing its role in assisting clients with research projects, from survey design to data analysis. At Qualtrics, they emphasize the significance of providing value to clients, aligning with the company's commitment to ensuring client satisfaction and renewal rates.Research Services, a division within Qualtrics, acts as a research agency linking clients with third-party panel respondents. They help design research tools and large-scale programs, covering everything from initial setup to generating reports and dashboards, catering to the specific needs of each project. Ali’s team is the sticky factor that keeps clients engaged with the platform at Qualtrics. Their motivation lies in the fact that they are accountable to the clients' renewal rate. Where clients lack expertise of their own, Ali’s team provides the ebb and flow of services needed on a daily basis. They continue to make efforts to refine and enhance the quality of research.Beyond providing research services to clients, Ali has a passion for mentorship and meaningful connections in the industry. They share their thoughts on the opportunities for women in the industry and the importance of giving back in a way that paves the way for broader equity and inclusion in the market research space. Whether you’re looking for a great connection with a remarkable professional or need to accelerate your next research endeavor, be sure to connect to Ali on LinkedIn. Feel free to ask for some dance tips, too - she’s pretty good! Episode Sponsor Highlight: Priscilla McKinney, CEO at Little Bird Marketing, is so excited to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.Are you an aspiring author looking to transform your ideas into a compelling book that elevates your brand and establishes your authority in your industry? If you can’t seem to get that idea inside of you into book form, maybe it’s time you consider hiring a professional scribe. Don’t let your story remain untold. Take the first step towards becoming a published author by booking a consultation. Visit https://info.littlebirdmarketing.com/meetings/priscilla18/become-a-published-author now to unlock the power of your words and stories. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s time to wake up. The concept of artificial intelligence has been around for over 70 years. While AI is nothing new, we need to change the questions being asked.In this episode, Priscilla McKinney aims to demystify AI’s impact on careers with Sumair Sayani, the global lead of AI programs and strategic partnerships at Question Pro. Sayani’s extensive experience in AI and co-founding Pathos AI, later acquired by QuestionPro, positions him as an authority in the field, and he provides a lot of insights into better questions we could be asking to maximize successful outcomes with this technology.According to Samir, organizations must continuously evolve, putting the customer at the forefront of decision-making and fostering a collaborative work culture. Making a shift from asking to listening and observing will provide more valuable insights. All of this can be brought to a new level with innovative applications of AI tools. Priscilla is asking the right questions of the right person. Listen in for answers to staying innovative and imaginative in the face of evolving challenges with artificial intelligence.Episode Sponsor Highlight: Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information.Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more at https://littlebirdmarketing.com/social-influence-course/ Learn more about your ad choices. Visit megaphone.fm/adchoices

John C. Maxwell famously said, “If you're proactive, you focus on preparing. If you're reactive, you end up focusing on repairing.” In today’s marketing landscape, this is more true than ever. In an insightful episode, Little Bird Marketing CEO Priscilla McKinney and Tony D’Amato, a dedicated leader with over 20 years of marketing experience, delve into the challenges and opportunities in the marketing ecosystem. Together, they explore topics ranging from digital transformation to the importance of brand awareness.Tony emphasizes the importance of understanding and valuing the customer experience. He recounts D’Amato Management’s history, emphasizing the founder's personal interactions with customers and the passion that drives the automotive appearance industry.Companies often reach a point where they need to reassess their strategies and address critical issues that were neglected during their growth. These issues can range from underinvestment in marketing to a lack of clear marketing plans. A well-thought-out plan ensures that marketing efforts align with the company's objectives and are sustainable in the long run.“It has to be sustainable, or else what we do is for nothing.” - Tony D’AmatoReady to fall in love with your own brand and find the fulfillment your company needs? Listen to gain a fresh perspective and receive strategic guidance and sustainable marketing plans.Episode Sponsor Highlight: Want to know the real intentions of survey-takers?Join CloudResearch on October 12th for their upcoming presentation, "A Deeper Dive Inside the Click Farm: What 'LIES' Behind Your Data PART II." Following their groundbreaking webinar on survey fraud, CloudResearch returns to reveal the hidden truths behind survey-taker motivations and address the presence of fraudulent participants, inattentive responders, and bots. Gain insights into the latest findings and discover new strategies to combat fraud in the market research industry. Register now at SurveyFraud.com for this invaluable event, which also includes free access to the Fraud Detection Tool to quantify fraud in your surveys. Don't miss out on securing trust in your data!Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Successful business leaders just keep on changing. Today, Little Bird Marketing CEO Priscilla McKinney and Steve Phillips, CEO of Zappi, give some guidance on how to embrace it all - especially when it comes to consumer insights. In case you’ve been living under a rock, here’s a bit about Zappi: Initially, Zappi focused on enabling high-quality agile market research. It aimed to drastically reduce the time required for market research, allowing marketers, creators, and innovators to work more efficiently. Over time, Zappi has evolved into a comprehensive platform facilitating digital transformation within organizations. They provide a unified space for consumer insights and allow companies to work more collaboratively, access data from various sources, and continuously learn from their research. Zappi aims to help businesses become more consumer-focused, adaptive, and innovative while streamlining their consumer insights processes.There are several common challenges facing consumer insight departments across companies, and they address many of them. “It’s not about the idea, it’s about the execution,” says Steve. The Zappi team is set apart by the relentless pursuit of iterative innovation.Ready for a shift toward consumer obsession in decision-making? Listen in for mindset shifts to help you prioritize consumers and make the magic happen. Episode Sponsor Highlight: Want to know the real intentions of survey-takers?Join CloudResearch on October 12th for their upcoming presentation, "A Deeper Dive Inside the Click Farm: What 'LIES' Behind Your Data PART II." Following their groundbreaking webinar on survey fraud, CloudResearch returns to reveal the hidden truths behind survey-taker motivations and address the presence of fraudulent participants, inattentive responders, and bots. Gain insights into the latest findings and discover new strategies to combat fraud in the market research industry. Register now at SurveyFraud.com for this invaluable event, which also includes free access to the Fraud Detection Tool to quantify fraud in your surveys. Don't miss out on securing trust in your data!Are you looking for experts and tools to collect research data worldwide? Global sampling, field management and data collection are just some of the services that Gazelle Global provides. Visit gazelleglobal.com to learn more about how our expertise can help you unearth quality data that drives meaningful insights. Get your research done anywhere around the world quickly and efficiently. Visit gazelleglobal.com today. Learn more about your ad choices. Visit megaphone.fm/adchoices

Introducing Jennifer Lu, the driving force behind REI's and customer engagement strategies. With innovative approaches, she navigates the complex landscape of digital transformation, omnichannel marketing, generational gaps, diversity and inclusion and more, emphasizing collaboration across teams and disciplines.At REI, Jennifer leads the customer research team, tackling enterprise-level questions to gain insights that shape decision-making and strategy. Her passion lies in understanding customers from diverse backgrounds, ensuring inclusivity and representation in REI's initiatives. Aligned with REI's mission to make the outdoors accessible, Jennifer shares an example of collaboration with Outdoor Afro. Jennifer emphasizes the importance of creating a safe space for authentic perspectives through collaborations and partnerships.Switching gears, Priscilla explores Jennifer's role in evaluating REI's digital experience. Seamless online interactions, especially for digitally savvy customers accustomed to platforms like Amazon, are of the utmost importance. Recognizing the prominence of REI's website in customer discovery, Priscilla and Jennifer discuss the delicate balance between in-person and online experiences. Understanding the entire customer journey, both in-person and online, allows Jennifer and her team to identify areas for enhancement and provide valuable insights to elevate the digital experience.Looking ahead, Jennifer shares her enthusiasm for AI and automation, as well as the importance of synthesis in insights generation, a topic that resonated with her at IIEX. Envisioning streamlined processes and improved efficiency through AI, there still lies the irreplaceable role of human judgment in deriving meaningful insights from AI-generated data.Jennifer Lu’s expertise and experiences shed light on the importance of collaboration, inclusivity, and seamless experiences in driving successful strategies at REI.IIEX Panel Mention: It Takes Two: Decision Making is a Team Sport panel at IIEX 2023 with Oded Netzer, Vice Dean of Research at Columbia Data Science Institute, Christopher Frank, Vice President of American Express, Paul Magnone, Head of Global Strategic Alliances at Google, and Gregg Archibald, Managing Partner at Gen2 Advisors.Episode Sponsor Highlight: Priscilla McKinney, CEO at Little Bird Marketing, is thrilled to announce the release of her book, "Collaboration is the New Competition: Why the Future of Work Rewards A Cross Pollinating Hive Mind and How Not to Get Left Behind." The book's chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today's complex business landscape. Visit priscillamckinney.com for more information. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is that a person or a bot behind the survey? Little Bird Marketing CEO, Priscilla McKinney, welcomes Data Scientist and Co-Founder of NAILBITER, Amishi Takalkar, onto the Digital Transformation Success podcast to have a conversation about this pressing issue of authenticity in market research data. In case you’ve never heard of them, here’s the 30,000 ft overview of this innovative tech company: NAILBITER is a cutting-edge video analytics platform that revolutionizes data collection for clients in the shopper insights space. By capturing shoppers in action through shopper-created videos, NAILBITER moves beyond traditional recall-based methods, providing real-time insights into consumer behaviors. The primary objective is to unravel the complexities of brand loyalty and decode the intricate decision-making processes that consumers undergo. Through meticulous analysis of these captivating videos, NAILBITER provides brands with invaluable knowledge, that encompasses consumer preferences, optimal product placements, influential drivers of purchase decisions, and deterrent factors.Due to the ubiquitous use of smartphones and people’s comfort in taking videos, Amishi unpacks how quantitative behavioral videometrics capture consumer behavior and turn videos into actionable metrics. She emphasizes the significance of adapting to evolving consumer mindsets and preferences, particularly in the wake of the COVID-19 pandemic and dynamic economic landscapes. She talks about how continuous in-the-moment data collection and analysis serve as a compass for clients, enabling them to stay attuned to shifting trends and identify untapped opportunities for growth and innovation.Episode Sponsor Highlight: Join us at Insights Marketing Day in Chicago on September 28, 2023, for an incredible day of powerful speakers, essential tips, and actionable advice to enhance your marketing skills. From social influencing to web blogging, our proven authorities in digital marketing will cover a wide range of topics, ensuring a comprehensive and interconnected marketing plan. Build your personal brand, marketing prowess, and game-changing skills for the digital age at Insights Marketing Day. Visit https://littlebirdmarketing.com/insights-marketing-day for more information.Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience explicitly designed to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn's success flash in the pan. It's a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you're interested, learn more here. Learn more about your ad choices. Visit megaphone.fm/adchoices