Digital Transformation Success

Thought leadership is a big buzzword, but what does it really even mean? Where and how does thought leadership happen? How does it align with a personal brand? You have questions. We’ve got some answers. And more than a few tips and tricks up our sleeves. CEO and Momma Bird, Priscilla McKinney, and VP of sales at Forbes Books, Natasha Walstra, dig deep into what thought leadership is, means, and how it is forged in the fire of social media. There’s a huge need to build a personal brand, not just a company brand because at the end of the day, people want to buy from people. With distrust of big corporations and brands growing, it’s important to position yourself, as Natasha says, as a “mission-driven thought leader with something to teach versus a business operative with something to sell.”  Even if you’re considering writing a book, or have written a book— your book is one piece of a bigger end goal. According to Priscilla, a book is your Thanksgiving day turkey. It’s a fantastic piece of juicy, big content that you can slice and dice up for social media to build your digital presence and social influence.  As it’s Natasha’s job to empower industry experts and elevate their thought leadership, she has more than a few golden eggs to give out on this podcast. She brings together people, brands, and organizations in the spirit of growth and interpersonal learning. She also builds strong sales teams that work together and succeed together. Is thought leadership something you’re working on or working towards? Tune in and learn what really helps with building an audience and how you can use thought leadership to drive sales, humanize your brand, and increase your social influence. Shoutout to our sponsor: CFR INC.  Figure out how to elevate your online presence, find your audience, and generate leads all while getting invited to a wonderful cocktail party? Yes, please! Click here.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Industry events - whether in-person or virtual - are inherently social affairs. Still, many people and businesses have trouble harnessing social media to maximize the digital transformation element of conferences. This is especially true around virtual conferences.On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney and Little Bird Marketing Vice President Ashley Le Blanc share powerful mindset shifts for utilizing social media around events. From shout-outs to Twitter lists, Priscilla and Ashley break down the importance of building an interactive and dynamic social media presence to reach your ideal audience and build new relationships. More than any single action or tip, the information shared in this conversation centers around a mindset shift that can help maximize results EVERY TIME. Learn more about your ad choices. Visit megaphone.fm/adchoices

NFTs, cryptocurrency, and the Metaverse oh my! Oh the good ol’ days when we were only dealing with lions, tigers, and bears. Now, we’re on a whole new level.Join CEO and Little Bird Momma, Priscilla McKinney, and President of Berlin Cameron, Jennifer DeSilva, as they pull back the curtain on the world of digital transformation and uncover a veritable treasure chest of resources and connections. Jennifer DaSilva is a seasoned integrated marketer with 20 years of experience working with Fortune 500 brands. As president of WPP boutique creative agency Berlin Cameron, Jennifer has spent the last 15 years managing key accounts like Coca-Cola, Heineken, Lexus, and Capital One. Moreover, she is a champion of entrepreneurship and is the founder of LLShe, a Berlin Cameron division that empowers female entrepreneurs through connections and creativity. It’s no surprise that in this episode, the conversation centers around inclusivity in rapidly growing, albeit intimidating worlds of NFTs, crypto, and the metaverse. All are welcome. Period.Yet, it’s an intimidating new world out there. And women are already reporting that they’re feeling excluded from the cryptocurrency market and the statistics show that 82% of brands are disproportionately targeting their NFT campaigns toward men. That’s why we’re sharing the game-changers in the field of inclusivity in the new world of digital transformation. The links and resources below are yours to peruse. This is your call to action. Follow these people. Learn all you can. Dig in. You’re welcome here.People mentioned:Cate Luzio founder of LuminaryNadia Masri founder of PerksyMichelle Reeves founder of WAGMIPatrick Olszowski founder of Outrageous InsightResources mentioned:NFT's are the future but where are the women? — Berlin CameronNFT ‘bro culture’ is missing a huge opportunity by excluding womenNYX Project: GORJS BEAUTY DAO | NYX PROFESSIONAL MAKEUPNFT Mentions:Welcome to the HUGhttps://www.instagram.com/wagmi.nft/?hl=enhttps://www.instagram.com/michellejreeves/?hl=enhttps://www.instagram.com/mavionworld/?hl=enCAA Hires a Chief Metaverse Officer.https://www.instagram.com/mybff/?hl=enMeta Angels – The Wishing WellMeta Angels NFTHoney Badges Community that is Decentralizing philanthropyHoney Badges NFTIn need of some LBM free resources? Your wish is our command. Click here.On the hunt for powerful content marketing and strategy resources? Come under our wing. And shoutout to our sponsor CFR! Learn more about your ad choices. Visit megaphone.fm/adchoices

The future of digital transformation hinges around human interaction and human input. In companies, it's the voice of the consumer. In tech, it's the voice of the user. In healthcare, it's the voice of the patient. Products, policies, features and laws are developed based on input from humans - and often through online sources. This is why data quality is so extremely important, and also why it's shocking that cyberfraud is so widespread. This episode of Digital Transformation Success is special for a couple reasons: 1. It features 3 special guests, each of whom are data quality experts2. It is centered around a brilliant collaboration between two groundbreaking companies3. It has stories about people who pretended to be missing limbs and people who pretended to drink bleach!Host Priscilla McKinney leads a discussion centered around data quality with Lisa Wilding Brown, CEO of InnovateMR, Sarah Adkins, VP of Quality and Research at InnovateMR, and Leib Litman, Ph.D., Co-CEO of CloudResearch. You'll learn about the underlying problems and shortcomings of conventional fraud solutions, which can be categorized as experience-based and device-based.According to Lisa, "It was sort of this thing that people were all quietly struggling with and not really talking about. And I thought, 'let's turn this up on its head and start having an open dialogue, because I can't even come close to solving this on my own!'" Sarah's background in client-side work lent a depth of perspective into the industry mindset, ("They know it's there, but they don't want to look behind the curtain.") but also an urgency to the solution: "Let's get it out there and in the open, because it's a problem that's out there and it's not going away." Leib provides several real-world examples of how problematic fraudulent data can be, which drives to a stunning point: "If you can't rely on the data that you collected about specific populations, it's those populations that are going to be hurt the most by that." CloudResearch has developed a new solution centered around behavioral verification called Sentry, and a recent partnership with InnovateMR is breaking new ground and showcasing the power of industry collaboration. Leib says, "It's very clear that data quality is at the forefront of what's important to InnovateMR, and that's part of why we get along so well and why this is such a great partnership."  Learn more about your ad choices. Visit megaphone.fm/adchoices

Elena Elkina is a Co-founder and Partner at Aleada Consulting, where she advises clients on privacy, data protection, and information security issues.Elena is known for her entrepreneurial approach to driving business performance while protecting information and serving as a trusted adviser for her clients. During her 20-year legal career, she has worked with financial and healthcare institutions, Internet of Things, logistics management, and software companies, major law firms, and the government sector on both international and domestic levels. Learn more about your ad choices. Visit megaphone.fm/adchoices

For years, brands have relied on brand trackers to help guide their business decisions and overall brand strategy. But with new technology and methodologies on the market, should brand trackers alone still be relied on to provide an accurate depiction of a brand’s health?We’re taking the Digital Transformation Success podcast LIVE from IIEX Austin. Joining Priscilla McKinney on this episode is Zach Nippert, a tenured entrepreneurial executive and CivicScience President. The two sit down to explore the current state of the market research industry. From consumer behavior insights to brand tracking, Zach and Priscilla discuss the evolution of market research and how digital transformation has accelerated and impacted these advancements."If companies cared as much about consumer health, consumer data and all of the different factors that are impacting their decisions and their lifestyles as they do about their brand health, they’d start to see this dimensionality of who their audience truly is." - Zach NippertTune in to hear how Zach and CivicScience are revolutionizing traditional market research methodologies to provide brands with fast and forward-looking consumer intelligence! Learn more about your ad choices. Visit megaphone.fm/adchoices

We live in a world of innovation where new technologies and systems are popping up left and right. But, is the latest always the greatest?Danielle Blugrind, Senior Consumer Insights Manager at Roku, joins Priscilla on this episode of Digital Transformation Success to discuss the importance of having a balance of human interaction and digital transformation in market research. With over 30 years of experience in research, Danielle brings a unique perspective alongside her wealth of knowledge. She reminds us that while new and shiny technology is exciting, it’s important to critically evaluate the true added value of adopting these innovations. After all, if your current systems aren’t broken, why fix them?"I approach new technology with a mix of excitement and caution. I do get excited about new stuff but if our current methodologies also work, I don't want to throw those away for something new and shiny that doesn't add value." - Danielle BlugrindFrom the effects the pandemic has had on the streaming industry to Priscilla making her pitch to be the poster child of Roku, this episode is jam-packed with entertainment and insights. Listen now! Learn more about your ad choices. Visit megaphone.fm/adchoices

What can you expect from Meta’s session at IIeX in Austin? Curious how to adopt, scale and optimize Meta? What does the future of marketing look like? On this episode of Digital Transformation Success, Priscilla chats with Chip Senkbeil, a developer and advocator for emerging technologies who has spent his last 5 years supporting business growth at Meta. Chip is identifying key themes of Meta’s clients as they embark on the journey of digital transformation AND he’s revealing the top opportunities for innovation with the shift from third-party data to first-party data. This episode is more stuffed than a whole carton of double-stuff Oreos. Seriously, there is no lack of valuable information. Chip has pushed forward wide-scaling strategies and innovative AdTech to meet the needs of a rapidly-changing marketing ecosystem. Tune in for business best practices on navigating the social media swiss-army knife known as Meta. Join us at the Insights Marketing Day Stage at IIeX NA to get insights into three areas that you can use to Futureproof your business with an emphasis on understanding who your customers are and how their journeys are evolving. Ditch the traditional methods. Future-proof your marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Contrary to his own podcast’s name, John Dick is definitely not “The Dumbest Guy in the Room” on the Digital Transformation Success Podcast. Founder and CEO of Civicscience and fellow podcaster, John Dick, joined Priscilla to discuss how their next-generation research methods are bringing a new and necessary perspective for brands trying to navigate our ever-changing world. They dive into the need for brands to widen their perspectives and dip their toes into more forward-thinking research methods if they want to harness lasting success.“Everything affects everything, and everything is constantly changing.” - A wise man (John Dick)But what does that mean? How do you keep your finger on the pulse of consumer behavior if everything is constantly changing? Tune into this episode of the Digital Transformation Success Podcast to find out!John's podcast features some well-known, business-savvy guests. Here are a few episodes we recommend:CVS episode: Return to Health: How Healthcare Needs to Change in the Post-COVID Era | Norman de Greve, CVS Health Chief Marketing OfficerMcDonald's episode:You Are What You Eat. And Wear. And Watch. | Morgan Flatley, Global CMO of McDonald'sMark Cuban episode:Mark Cuban: The Next Generation of Sports Learn more about your ad choices. Visit megaphone.fm/adchoices

No one likes a disingenuous person. Period. Especially when it comes to social selling. So rather than pitch slapping people immediately after they accept your LinkedIn connection request, why not focus on building a genuine personal brand to build genuine connections instead?Gracing the Digital Transformation Success podcast once again is the one and only, DLA ignite Co-Founder, Adam Gray. Adam and Priscilla dive into the importance of bringing your personality to work in the digital era and optimizing the power of your unique selling point- YOU! He offers some truly invaluable personal branding and LinkedIn tips to help you reap the benefits of leading with your personal brand."You are the best thing you've got. You are the unique selling point. At the end of the day, you are the only differentiator between what you do and what others do." Adam GrayYou don't want to miss this insightful conversation! Listen now! Learn more about your ad choices. Visit megaphone.fm/adchoices