Sounds Profitable

This week's top stories: How to use CTV as a Roadmap for Programmatic AudioWhat downturn? In real terms, ad spending is doing just fine.Washington State passes sweeping health data lawResearch Roundup: Audacy State of AudioCumulus Media 2023 Audioscape iHeart State of Podcasting 2023Podcast Advertising Benchmark Report by PodsightsThe Soundout Index 2023Quick hits: Barometer and Audiohook partner to enable Brand Suitability and Contextual Targeting at scale. The partnership aims to allow advertisers the ability to enforce brand suitability guidelines while also taking advantage of Audiohook’s programmatic platform. New on Data Decoded, Tom shares his love of commercial jingles while examining interesting data in the Soundout Index report. Why is sonic branding seemingly less effective on Gen Z? Find out in Tom’s new six minute video!

In this episode, we discuss baseball! The new pitch clock, our favorites teams…just kidding. We talk about what it means to swing for the fences in the podcast and audio space and the companies who are taking big risks. Sounds Profitable is in a unique position to not only swing for the fences ourselves, but to help others who want to help grow this industry too.Listen to learn about:  The big swings we’ve taken and how they’ve paid off Why the podcast industry needs big ideas Some Sounds Profitable partners who are conducting industry-leading research Why kids and family podcasts are helping to grow the pie Why we think the new Julia Louis Dreyfuss Podcast from Lemonada is a great example of a successful swing for the fence Links: Sounds Profitable’s partners Lemonada Wiser Than Me Cleveland Credits: Hosted by Bryan Barletta, Arielle Nissenblatt, Tom Webster Produced by Spooler Media Hosted on Art19 Recorded on SquadCast.fm  Edited by Gavin Gaddis

A recent research report from Japan highlights how podcasting can grow when it germinates from a very different seed. Tom Webster breaks down the data and how it applies to podcasting everywhere Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com

This week on The Download: How Brands Can Lift the Tide of Minority-Owned Media More brands choose Boomer/GenX influencers as 'older audiences can be just as impactful' as young ones. What Marketers need to know about Generation Zennial from social media and buying habits And in Quick Hits: Barometer Secures $2.25M To Expand Brand Safety And Contextual Targeting For Podcasts by Anthony Vargas.  Veritonic Achieves Security Organization Control 2 Type II Certification. After an audit by Prescient Assurance, Veritonic has been validated as having effective enterprise-level security for customer data.  Audioboom publishes 2022 Annual Report & Financial Statements. The company reports double-digit growth in several key metrics.  WPP Acquires Sonic Branding Agency Amp to Strengthen Landor & Fitch by Stephen Lepitak. This is the third acquisition by WWP in the past month, along with technology-focused social influencer marketing agencies. For links to all articles covered and a full transcript of the episode, please visit SoundsProfitable.com/podcast

In this special re-upload, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comprehensive educational approach across an industry. Gupta comes to us by way of the digital marketing space, but has spent his career creating programming aimed at educating and serving across different sectors and levels within companies. Adtech Applied cohost Arielle Nissenblatt joins to set up the chat and break it down with takeaways at the latter half of the show.Listen to learn about: Shiv Gupta’s career Why it’s important to create non-biased courses that educate on entire industries How Sounds Profitable plans to approach an education initiative Why we need your feedback on this podcast Here’s our favorite idea from this conversation: creating opportunities for folks to learn, either if they’re new to a job or looking to move on to the next level, benefits everyone.Links: Bryan Barletta Arielle Nissenblatt Shiv Gupta U of Digital The Download Sounds Profitable: Narrated Articles SquadCast Podscribe Credits: Hosted by Bryan Barletta & Arielle Nissenblatt Audio engineering by Evo Terra Executive produced by Evo Terra of Simpler Media Sounds Profitable Theme written by Tim Cameron Revised edit by Gavin Gaddis.

Continuing Sounds Profitable’s mission to provide more for the business of audio, Bryan Barletta announces the Partner Perks Series. Get in touch to learn more about the Business Leaders Summit at The Podcast Show London! Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week's stories: ‘They are blatantly blocking news’: Confessions of a programmatic sales lead on brand safety filters’ impact on publishers’ direct-sold ads Pew Research publishes Podcasts as a Source of News and Information Americans Spend $48 per Month on Video Streaming Services — and Half of Those Surveyed Say That’s Too Much FTC Warns Almost 700 Marketing Companies That They Could Face Civil Penalties if They Can’t Back Up Their Product Claims Quick hits: Podscribe is now IAB Tech Lab Certified. Announced this Monday, verification platform Podscribe announced they have officially received their IAB certification after a six month audit process.  Podcast hosting platform Ausha has announced the implementation of ChatGPT into their social media management system.  Netflix Earnings, Netflix’s Movie Strategy, Accretive Ads by Ben Thompson. This week’s Stratechery issue covers the recent Netflix earnings call, Thompson’s previous coverage of Netflix, and what could lie in Netflix’s future.  Veritonic has published a new guide titled 5 Things to Consider When Running a Brand Lift Study for Audio. For full transcript and links to all articles mentioned, please visit SoundsProfitable.com/podcast

Did you know that April is Adopt-a-Podcast Listener Month? Now you do! Bryan Barletta speaks with Lauren Passell and Arielle Nissenblatt about Tink Media, this new initiative to grow the podcast/audio space, barriers they’ve uncovered for potential listeners, and how you can get involved.Listen to learn about:  How to idea for this event came about Lauren and Arielle’s woman-on-the-street approach to ask people about their listening habits Best practices they’ve uncovered for recommending podcasts The pre, mid, and post-roll ad campaign you can participate in Links: Lauren Passell Tink Media Adopt-a-Listener Month Credits: Hosted by Bryan Barletta, Arielle Nissenblatt Produced by Spooler Media Hosted on Art19 Recorded on SquadCast.fm  Edited by Gavin Gaddis

Discussed this week:Ad Spend in the US will grow more than initially expected this year, per S&P. How brands can tailor their audio ads to target “co-listeners”Why news outlets are putting their podcasts on YouTube Quick Hits:The 2023 Quill Podcast Awards nominations are now open. Public nominations will run until April 24th, with finalists announced on May 4th and winners announced on May 17th. Eligibility guidelines and categories can be found on Quill’s website. OxfordRoad has published a new study titled Solving Audio Ad Attribution. The white paper aims to teach marketers how to improve performance at scale and proposes vanity urls “no longer cut it.” A month after the collapse of Silicon Valley Bank, the fallout is just beginning for the ad industry by Seb Joseph and Marty Swant for Digiday. A substantial breakdown of the aftershocks from the SVB collapse and what impacts it’ll have on advertising. For full transcript and links to everything mentioned, please visit SoundsProfitable.com/Podcast

In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they identified, and much more. Listen to learn about:  How Tom’s recent research was received by a primarily European audience Radio’s prevalence in Europe What podcasting can learn from radio Why Sounds Profitable feels it’s important to be at non-podcast-specific events The Podcast Summit at Radiodays Links: Radiodays Europe Podcast Show London Data Decoded Adopt-a-Listener Month Sounds Profitable’s research Credits: Hosted by Bryan Barletta, Arielle Nissenblatt, Tom Webster Produced by Spooler Media Hosted on Art19 Recorded on SquadCast.fm  Edited by Gavin Gaddis