Sounds Profitable

In this episode, Tom, Arielle, and Bryan recap their experiences at Radiodays Europe, which took place last month in Prague. They discuss the expo hall, the presentation they attended, trends they identified, and much more. Listen to learn about:  How Tom’s recent research was received by a primarily European audience Radio’s prevalence in Europe What podcasting can learn from radio Why Sounds Profitable feels it’s important to be at non-podcast-specific events The Podcast Summit at Radiodays Links: Radiodays Europe Podcast Show London Data Decoded Adopt-a-Listener Month Sounds Profitable’s research Credits: Hosted by Bryan Barletta, Arielle Nissenblatt, Tom Webster Produced by Spooler Media Hosted on Art19 Recorded on SquadCast.fm  Edited by Gavin Gaddis

This week, Tom Webster spots a misapplication of podcast research that he felt strongly enough about to hopefully nip in the bud, wherever the bud may be found.Contact for information about Business Leader Summit in London.BumperCredits: Written by Tom Webster Edited by Bryan Barletta. Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week on The Download: AMERICA bill aims to regulate big ad tech Publishers find Q1 numbers not as bad as forecasted A deep dive into podcasting in South Korea Quick Hits: Submissions for the Digiday Media and Technology awards are approaching their regular deadline of May 11th. If you’re interested in submitting a podcast to either category, use code soundsprofitable, all one word and lowercase, to take $100 off your submission fee.  Rococo Punch launches RP Labs, a vertical dedicated to continuing education audio experiences. Rococo RP Labs announcement Audio Insurgent author Eric Nuzum published the text of his seven minute Radiodays Europe speech on market saturation in audio. The speech makes a bold statement: market saturation doesn’t exist for podcasts created by genuinely motivated production teams.  Adthos launches self-service AI-generated audio ads for radio, podcast, and streaming. Starting Tuesday, users of the Adthos platform now have access to the ability to generate an audio ad creative from scratch entirely using AI tools, from the script to backing music.  TuneIn adds 120,000 audiobooks to premium service, by Matthew Keys. Audio streamer TuneIn has now added a sizeable library of audiobooks. Some classic titles will be available for free, while premium users will have access to the entire collection. For all links and a full transcript of the episode, visit SoundsProfitable.com/Podcasts

Podcast advertising is in a weird phase. We’re caught between our ideals and our reality; the technical capabilities of the space and the business decisions of the company. That confusion is starting to cost us trust. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week on The Download: Google Announces Ad Library, the maturing podcast ad industry attracts more mainstream brands, and Audiobooks could become new audio advertising frontier. Quick Hits:Gumball Expands Its Host-Read Podcast Advertising Marketplace Model to YouTube Integrations. Podcast Company Audacy Shakes Up Its Leadership, Retains Cadence13 Studio by Ashley Carman. For a full transcript of the episode, links, and other episodes, please visit SoundsProfitable.com/Podcast

Tom Webster recently wrote an article entitled, “What We Talk About When We Talk About Podcasts.” He posits that, while publishers may think they know a lot about their audiences, they don’t really know all that much. He outlines five questions that podcasters can ask of their audience in order to get a better grasp on who they are, what they want, and how the show can potentially appeal to more listeners like them. Arielle Nissenblatt and Tom discuss these five questions and share some more context on how to chat with your audience. Also in this episode, we discuss Sounds Profitable’s “The Medium Moves the Message” research study and Tink Media’s upcoming Adopt a Listener Month initiative.Listen to learn about:  5 questions you can and should ask your audience How to actually get responses from your audience Why it’s not enough to just ask “what do you like about my podcast?” Why you don’t need this to be a study or have thousands of responses for it to be effective What’s coming up at Sounds Profitable Links: Article Arielle Nissenblatt Tom Webster Sounds Profitable’s research Credits: Hosted by Bryan Barletta, Arielle Nissenblatt, Tom Webster Produced by Spooler Media Hosted on Art19 Recorded on SquadCast.fm

From an undisclosed location in Prague, Tom Webster reflects on highlights from recent Sounds Profitable research and why it means radio should embrace podcasting. Credits: Written by Tom Webster Edited by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week on The Download:Ad Fraud Yet to Significantly Impact PodcastsMarketers and creators react to potential TikTok banYouTubeTV increases price due to content costsSounds Profitable releases The Medium Moves the MessageQuick hits: The Biggest Challenge for Podcasters Today is… by Eric Nuzum in his newsletter Audio Insurgent. This issue Nuzum has a conversation with ChatGPT, asking the bot to list the biggest issues podcasters face currently. Interestingly enough, it might have parroted the sentiments of one of Nuzum’s own articles back at him.Amaze Media Labs Acquires Rockable. Podcast advertising company Rockable, and their proprietary audience growth solutions, are now a part of AMAZE Media Labs. For a full transcript of the episode, links, and other episodes, please visit SoundsProfitable.com/Podcast

Google has a potentially huge opportunity to grow the podcast industry — both for publishers and for listeners (and even for advertisers) — by way of YouTube Music. The past few weeks have brought more and more attention to this possibility by way of Kai Chuk’s announcement at Hot Pod Summit at On Air Fest and a recent press release shared on Podnews. In this episode, Bryan Barletta and Arielle Nissenblatt discuss the opportunity at hand, what we would like to see, what we will likely see (realistically), and what the future looks like if the opportunity is seized.Listen to learn about:  How YouTube could potentially ingest RSS feeds What hosting providers and YouTube should be negotiating How Sounds Profitable plans to handle video Upcoming research from Sounds Profitable How AI fits into all of this Links: Article Sounds Profitable’s research Credits: Hosted by Bryan Barletta, Arielle Nissenblatt, Tom Webster Produced by Spooler Media Hosted on Art19 Recorded on SquadCast.fm  Edited by Gavin Gaddis

This week Bryan addresses the myth that podcasting has a unique measurement problem, and how the industry as a whole can move forward to address it. Written by Bryan Barletta Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.