Sounds Profitable

Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to collaborate on first. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week on the Download: Why podcasters are selling subscriptions through third-party vendorsFuture of TV Briefing: CTV continues to be a black box to programmatic marketersPublishers large and small put their resources into first-party data - Digiday ResearchAustralian digital audio ad spend climbs to $51.9 millionQuick Hits: The Podscape, a collaborative effort between Magellan AI and Sounds Profitable, will be publishing a new edition this summer! In the interest of making this snapshot of the podcasting industry as accurate as possible the Podscape is putting out an open call: Is your company missing from the current edition? Notice something we omitted? Submit Updates HerePeabody-Nominated Content Studio Project Brazen Launches Platform for “Fearless Storytelling” by Alex Ritman. The new content platform features a special focus on journalism “that reveals hidden aspects of the world around us.”

There has been much concern over how podcasting will implement AI. Tom breaks down the current landscape, as well as future symbiotic relationships.Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable theme written by Tim Cameron Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week on The Download: Advertisers and audiences refute the idea that podcasts are on the wane. NewsGuard: Programmatically-placed ads for major nonprofits and government orgs on dozens of misinformation websitesWhy Black creators say brands are ‘quiet as a mouse’ on Black History Month and Juneteenth this year. Quick Hits: Podscribe Launches YouTube Conversation Modeling. The new dashboard unifies RSS and YouTube metrics into one location. ARN and Magellan AI announce Top 15 Podcast Advertisers in Australia for Q1. The list includes familiar faces like Apple, Amazon, and McDonald’s. ‘The Turning’ Podcast Studio Rococo Punch to Merge With Audily by J. Clara Chan. From the article: “When two independents come together, we can do much bigger things.”  ARN uses geo-location to deliver headlines on Your News Now podcast. The new podcast uses geotargeting to create a sub-three-minute episode covering local news, sports, and weather forecast.  Missing the Sounds Profitable Podcast this week? Check out the latest episode of the ANA’s podcast Champions of Growth. The episode, titled Is Podcasting the Future of Branded Advertising, features both Bryan Barletta and Tom Webster talking with Matthew Schwartz 

Like a kid taking a bite of his dessert before his meal is finished, I think it’s time we enter the next phase of podcast adtech even before we finish the last.Credits: Written by Bryan Barletta Edited by Gavin Gaddis Read by Gavin Gaddis Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week: Lessons from the Podcast Upfront, the Spring 2023 MIDAS report is here, and SXM Media leaders see podcast advertising maturing.| Podcasters focus on expansion and reach despite slower ad revenue growth at upfronts Podcast Advertising Sees Slowdown in 2022, Even as Growth Rate Outpaces Other Digital Mediums Despite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party Data RAJAR Spring 2023 MIDAS Report Hot Pod: SXM Media Leaders talk about how podcast ads are still maturing And for our Quick Hits: New from Recordical: Audio Currents, a twice-weekly audio industry newsletter written by Shreya Sharma. Tuesday issues will focus on audio news, industry expert interviews, and resources for brands, while Friday episodes will feature creator spotlights. Barometer and ArtsAI have partnered to “bring new solutions to market delivering unprecedented in-flight transparency of brand safety and suitability for podcast advertising.”  Podcasting gets a new magazine with Good Tape. The new print magazine aims to capture the conversations happening in the audio industry. The first issue is available for pre-order and slated for Fall 2023 release, with an open call for writers to pitch content.  For a full transcript and links to all articles mentioned, please visit SoundsProftiable.com/Podcast

In this episode, Arielle Nissenblatt and Bryan Barletta interview Tom Webster about his recent reporting: an article he wrote for Sounds Profitable called “How To Murder a Podcast” and a YouTube video called “Research Collection Methods.” We talk about Sounds Profitable’s approach when it comes to education for the industry and how understanding research collection methods fits into our mission. We also discuss our upcoming research projects and where you can go to learn about them.Listen to learn about:  Probability sampling Convenience sampling “Crap” sampling Why understanding research methodology is important How to understand and take action on industry studies What we’re presenting at The Podcast Show in London for SP partners Links: Ashley Reese’s tweet about Robert DeNiro / Al Pacino How To Murder a Podcast Sounds Profitable’s YouTube channel Credits: Hosted by Bryan Barletta, Arielle Nissenblatt, Tom Webster Produced by Spooler Media Hosted on Art19 Recorded on SquadCast.fm  Edited by Gavin Gaddis

This week, we have a special guest post from Newton Schottelkotte! Newt recently graduated from college this year, but do not let their age fool you - they’ve been in podcasting for seven years now, and seven significant years at that. We asked Newt to share some perspective on how podcasting has changed, and how it can continue to grow as a viable career. Written by Newton Schottelkotte Edited by Tom Webster Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

This week's stories: DISQO: Proving the Power of Podcast Ads Elite podcasts struggle while the podcast masses thrive. Pluto TV has an ad frequency problem. Quick Hits: Newsguard Launches World’s First Journalist-Vetted Podcast Credibility Ratings. In addition to this announcement, Newsguard has also announced a partnership with Barometer to provide episode-level misinformation detection for podcasts.  Dovetail from PRX is now IAB Podcast Measurement 2.1 Certified.  Spotify launches the Spotify Audience Network in France, Spain, and Italy. Continuing podcast’s global growth, advertisers will now have access to the network in more European countries.  This week on Data Decoded, Tom Webster brings a special extra-long episode in the form of his IAB Upfront talk. Join Tom as he breaks down the data to look at the anatomy of podcasting’s audience, and how it has grown.

The Edison Research Share of Ear shows podcasting’s share of daily audio listening for Americans 13+ has doubled over the last nine years. This week, Tom highlights a related statistic that shows a promising ratio for podcasting’s core.Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.