Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Jun 5, 2024 • 5min
“My Audience Won’t Tolerate Advertising”
This week Tom Webster breaks down the upcoming Sounds Profitable study Ad Nauseam and what questions it aims to answer about podcast advertising.
Written by Tom Webster
Audio edited by Newton Schottelkotte
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Jun 4, 2024 • 5min
Spotify Signs Nebula for Video, Kids' Podcasts Cut 📱Time, & More
Here's what you need to know for today in the business of podcasting: Spotify’s and Nebula are partnering to bring video essay content to the platform, why retailers hate that you buy big things on your laptop, and the pros and cons of publishers’ AI licensing deals.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 3, 2024 • 4min
Megaphone to Rejoin IAB, 🍁 Podcast Trend Report, & More
Spotify's Megaphone re-certified by IAB, Triton Digital's Canadian podcast report, publishers and advertisers criticize Apple's 'web eraser' tool, Serial's impact on true crime podcasting, OpenAI and Vox Media partnerships, Wondering expands into UK sports podcasting.
May 31, 2024 • 10min
Addressing Spotify, Aging Out Demographics, & More
This podcast discusses Spotify's role in podcasting, aging demographics, and lessons from MENA podcasting scene. Topics include Spotify's ad strategies, challenges with ad sales, aging podcast audiences, potential in MENA region, and obstacles to brand investment.
May 29, 2024 • 14min
Of Mice and Megaphone
This week Bryan Barletta takes a step back and looks at Spotify's place in podcasting not as a peer to the industry, but as the global multi-platform corporation it is.
Written by Bryan Barletta
Edited by Tom Webster
Audio edited by Gavin Gaddis
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
May 23, 2024 • 3min
Industry Leaders in London, Licensing in Podcasting, & More
Here's what you need to know for today in the business of podcasting: Sounds Profitable interviewed several industry leaders on the show floor of Podcast Show London, a look at how podcasting takes on licensing, Spotify debuts new Austalian statistics for podcasts, and the rising problem of over-attribution in advertising. Find links to every article mentioned and the full writeup here on Sounds Profitable.
May 22, 2024 • 3min
Spotify Podcast Trends, Business Podcast Audience Analysis, & More
Spotify trends, business podcast audience behavior, PMPs in programmatic advertising, and Peppa Pig podcast collaboration with Audible discussed in the latest episode.
May 17, 2024 • 9min
Politics in Podcast Ads, Spotify Removes Ad Floor, & More
Here's what you need to know for this week in the business of podcasting: Spotify gets rid of price floors for SPAN, are political ads a good fit for podcast audiences, streaming's 2024 Upfront mirrors podcasting, and advertisers are under-investing in Hispanic audiences. Find links to every article mentioned and the full write-up on Sounds Profitable.
May 16, 2024 • 3min
1/3 UK Listens to Podcasts, Spotify Tests Transcripts, & More
Here's what you need to know for today in the business of podcasting: Spotify has debuted a transcript pilot and listen data, RAJAR has Q1 stats for audio consumption in the UK, and Digiday looks at the Q1 revenue of five major publishers.Find links to every article mentioned and the full write-up here on Sounds Profitable.
May 15, 2024 • 5min
Spotify Removing Price Floor, New Hub for Podcast IP, & More
Here's what you need to know for today in the business of podcasting: Spotify is removing price floors for SPAN, Digiday finds marketers are more invested in programmatic than agencies, Brian Morrissey argues audio is the last refuge of autheticity in the AI age, and an online hub provides database of podcasts looking to be optioned by audiovisual adaptations.Find links to every article covered and the full write-up here on Sounds Profitable.
