Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Jun 18, 2024 • 5min
Bringing Podcasts to 🖁, Amazon's Ad Relevance, & More
Here's what you need to know for today in the business of podcasting: Amazon unveils Ad Relevance, how Immediate Media is growing its paid podcast audience, and Oracle to end all of its ad products.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 17, 2024 • 4min
🌐 Ad Revenue Forecasts, Podcast Performance Abroad, & More
Here's what you need to know for today in the business of podcasting: podcast listenership grows worldwide, how Apple's podcast transcriptions came to be, and Spotify's new in-house creative agency.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 14, 2024 • 9min
Spotify Video Goes Wide, New Podcast Ad Study, & More
Here's what you need to know for this week in the business of podcasting: the latest research study from Sounds Profitable, podcasts' hidden audience, and Spotify's new video podcast uploads.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 13, 2024 • 4min
Podcast Ad Frequency Study, Forbes x Walmart Creator Upfront, & More
Here's what you need to know for today in the business of podcasting: Sounds Profitable's findings on ad frequency, how advertisers are misinformed about industry misinformation, and Forbes' first creator upfront.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 12, 2024 • 5min
Apple's Attribution Revamp, Side Hustlers ❤️ Podcasts, & More
Exploring the hidden side-hustler audience in podcasting, Apple's new attribution changes, IAB's upcoming conference, and a lawsuit involving Bernie Kosar. Also covers rebranding efforts, ad spend growth by streaming services, and updates on Spotify and retail media impact on brand budgets.
Jun 11, 2024 • 5min
Focusing Influencers @ Upfront, 🌏 Branded Podcasting's Growth, & More
Here's what you need to know for today in the business of podcasting: how the Food and Beverage industry has an opportunity with podcasting, YouTube's pitch to advertisers emphasizes creators' "star power", and the NBA finals create a hot ticket for advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 10, 2024 • 4min
Audio's Cross-Platform Power, Video on Spotify, & More
Discover how Audacy's survey on cross-platform podcast advertising is shaking up the industry, Spotify's new video feeds for all podcasts, and how budget cuts are forcing producers to adapt in the fast-evolving podcasting world.
Jun 7, 2024 • 8min
Megaphone to Recertify, Audiences on Podcast Ads, & More
This podcast explores Megaphone's IAB recertification, listener attitudes towards podcast ads, Spotify's partnership with Nebula, Canadian legislation on taxing foreign streamers, industry collaborations and advertising campaigns in the podcasting world
Jun 6, 2024 • 5min
Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More
Here's what you need to know for today in the business of podcasting: how tolerant audiences really are of podcast advertising, a new memo for SAG-AFTRA members regarding AI, and how Gen Alpha kids are sharing brands with their parents.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 5, 2024 • 4min
Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More
Here's what you need to know for today in the business of podcasting: a new Canadian legislation will tax foreign streamers, Discord partners with TuneIn to bring live radio to the platform, and Colgate launches the first ever UK podcast advertising campaign.Find links to every article mentioned and the full write-up here on Sounds Profitable.
