Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Jul 2, 2024 • 4min
YouTube Trends Report, Where Gen Z Gets News, & More
Here's what you need to know for this week in the business of podcasting: how brand fans are shaping culture, what users really come to Instagram and Tiktok for, and Wells Fargo's best practices for influencer marketing.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 1, 2024 • 4min
News Producers ❤️ Podcasts, Updates from Vidcon, & More
Here's what you need to know for this week in the business of podcasting: why news producers are turning to podcasts, updates from Vidcon, and how podcasters are pivoting in the wake of its gold rush.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 28, 2024 • 10min
Expected Podcast Ad Load, 🎵 Labels Sue AI Startups, & More
This podcast discusses listener expectations for podcast ads, legal battles between music labels and AI startups, lessons from FM radio for podcast advertising, marketing strategies in a post-cookie world, and political content consumption in the UK.
Jun 27, 2024 • 4min
Olympic Advertising Strategies, Acast's UK Election Campaign, & More
Here's what you need to know for today in the business of podcasting: Acast highlights political shows in anticipation of the current UK election season, the effects of Time dropping its paywall one year later, and how publishers are pitching women's sports to interested advertisers.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 26, 2024 • 5min
NYT’s Audio Paywall, Podcasting's Ad Advantage, & More
New York Times plans to implement a paywall for its podcasts. Insights from Edison Research's UK podcast consumer study are discussed. The podcast also covers a diverse range of podcast consumption and gives a preview of the upcoming VidCon conference in LA.
Jun 26, 2024 • 8min
My Favorite Insight From Ad Nauseam
This week Tom Webster shares his favorite insight from the latest Sounds Profitable study, Ad Nauseum.
Written by Tom Webster
Audio edited by Newton Schottelkotte
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Jun 25, 2024 • 3min
🎵Labels on Music AI, Cross-Apple Podcast Subscription, & More
Topics include Apple TV+'s dual-language podcast, record labels suing AI music startups, and a report on streaming subscription efforts to retain users.
Jun 24, 2024 • 5min
Sports Podcasts a Touchdown for Brands, New Spotify Plans, & More
Here's what you need to know for today in the business of podcasting: how sports podcasts elevate brands, YouTube's new ad tracking service, and 'Office Ladies' podcast plans network move.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 21, 2024 • 8min
Improving Podcasting's Accessibility, Worldwide Industry Growth, & More
Here's what you need to know for this week in the business of podcasting: podcasting grows globally, Apple's automated transcripts, and bringing podcasts to global devices.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jun 20, 2024 • 5min
Podcasting is Influencing, Coverage from Cannes, & More
Here's what you need to know for today in the business of podcasting: podcast ROI outperforms in new study, a Cannes correspondance roundup, and shifting ad dollars as influencers launch their own brands. Find links to every article mentioned and the full write-up here on Sounds Profitable.
