Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Jul 17, 2024 • 7min
What Has Your Podcast Got To Lose?
This week Tom Webster provides an exercise in trimming the fat from your podcast.
Written and narrated by Tom Webster
Audio edited by Newton Schottelkotte
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Jul 16, 2024 • 3min
Rapid Misinformation, Audio's Prime Advantage, and More
Here's what you need to know for today in the business of podcasting: how platforms are dealing with a spike in misinformation, the problem with podcast subscriptions, and Prime Day's help from audio.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 15, 2024 • 5min
Sports Explosion, Going Long on YouTube, and More
Here's what you need to know for today in the business of podcasting: soccer takes the states by storm, sports streaming fragments, and the rise of the feature-length video essay.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 12, 2024 • 9min
Women's Sports A Good Bet, Spotify Adds 💬, & More
Here's what you need to know for this week in the business of podcasting: how ads are being bought on misinformation sites, the cyclical nature of sports, and how advertisers are preparing for Gen Alpha.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 11, 2024 • 5min
Advertising’s Mid-Year Checkup, Defending The Right Not To Buy, and More
Here's what you need to know for today in the business of podcasting: creator startups see big gains, the ad industry goes to court, and CNN launches gigital subscriptions.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 10, 2024 • 3min
TAL Ad Sales Switch, Creators @ Cannes Lions, & More
Here's what you need to know for today in the business of podcasting: This American Life returns to NPM for ads, Cannes Lion courts creators, and DTC advice for growth.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 10, 2024 • 6min
What Border Collies Can Teach Us About Podcasting
This week Tom Webster explains the lessons podcasting can learn from man's best friend.
Written by Tom Webster
Narrated by Gavin Gaddis
Audio edited by Newton Schottelkotte
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Jul 9, 2024 • 4min
Spotify Podcasts Get 💬, Nielsen on Women's Sports, & More
In this episode, they discuss Spotify's new features, rewatch podcasts with celebrity hosts, marketing to LGBTQ consumers, the rise of women's sports content, and current industry news in the podcasting world.
Jul 8, 2024 • 4min
Managing Misinformation, Tackling Sports Podcast Ads, & More
Here's what you need to know for today in the business of podcasting: ads bought on misinformation sites, avoiding the cyclical nature of sports podcasts, and tonies new open feed.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 3, 2024 • 3min
Making Logos Loud, Sports Driving Standardization, & More
Here's what you need to know for this week in the business of podcasting: how the most effective logos leverage audio, Cannes vs Vidcon, and the ugly truth of media business.Find links to every article mentioned and the full write-up here on Sounds Profitable.
