Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Jul 29, 2024 • 4min
Acast Q2 Goes for Gold, Pacific Content 🔜 Lower Street, & More
Here's what you need to know for this week in the business of podcasting: how brands are handling the Olympics, Acast's growth trajectory, and the truth about third-party cookies.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 26, 2024 • 10min
Ethics for AI 🔊 Advertising, Google Keeping Cookies, & More
Here's what you need to know for this week in the business of podcasting: a Q2 advertising roundup, Google set to (maybe) keep cookies, and why influencers are upping their rates.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 25, 2024 • 5min
New IDs in Podcasting, Micro-Influencer Rates 📈, & More
Here's what you need to know for this week in the business of podcasting: back to school shopping, a first look at Critical Role's new show, and growth in micro-influencer rates.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 24, 2024 • 4min
Spotify's New Ad Manager, U.S. Political Advertising Shakeup, & More
Here's what you need to know for this week in the business of podcasting: a newly branded Spotify ads manager, a roundup of Q2 earnings, and what Black podcast fans are listening to.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 24, 2024 • 8min
Educational Opportunities for the Podcast Industry
Podcasting is brimming with opportunities, and we’re aiming to help others know how to find them. From free webinars, to good old print media.
Written and narrated by Tom Webster
Audio edited by Newton Schottelkotte
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Jul 23, 2024 • 3min
Google Keeps 🍪(Kinda), Spotify's Q2, & More
Here's what you need to know for this week in the business of podcasting: Google might keep cookies, Spotify's Q2 earnings, and what is MMM?Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 22, 2024 • 5min
AI Ethics for Ads, Podcasting's Olympic Potential, & More
Here's what you need to know for this week in the business of podcasting: new ethics guides for AI advertising, audio's role in women's sports fandom, and a check-in with ads on Netflix.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 19, 2024 • 9min
Platforms Fight to Stay Brand Safe, Programmatic’s Future, and More
Here's what you need to know for this week in the business of podcasting: the fight against misinformation, why podcasting sees a future in sports, and how to find your show's best bits.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 18, 2024 • 3min
What Your Podcast Can ✂️, From Athlete to Influencer, and More
Here's what you need to know for today in the business of podcasting: why brands are courting sports stars, a new podcast for the Deaf/HoH community, and why your podcast could use an edit. Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 17, 2024 • 4min
Podcasting Gets Global, Programmatic Tempts CTV, and More
Here's what you need to know for today in the business of podcasting: an update from Australia, why ad buyers are going programmatic, and increases in podcast accessibility. Find links to every article mentioned and the full write-up here on Sounds Profitable.
