Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
Aug 9, 2024 • 7min
Olympic Social Media Bumps, Evergreen Brand Focus, & More
Here's what you need to know for this week in the business of podcasting: true crime as an advertising opportunity, making industry info accessible, and storytelling for evergreen brands.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 8, 2024 • 4min
Olympian Social Media 🥇, History Podcasting’s Long Tail, & More
Here's what you need to know for today in the business of podcasting: Olympic athletes are scoring on social media, Adalytics' report challenges verifiers, and the rise of history podcasts.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 7, 2024 • 5min
Big Brands 🔜 Niche Audiences, U.S. Ad Spend Forecast 📈, & More
Here's what you need to know for today in the business of podcasting: securing niche audiences across the board, local ad spend on the rise, and Spotify outages.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 6, 2024 • 4min
Strategizing Podcast Growth, Evergreen Brand Storytelling, & More
Here's what you need to know for today in the business of podcasting: where politics is putting its ad dollars, retailers struggle to identify site visitors, and how to grow your audience.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 5, 2024 • 4min
Child Safety in Advertising, Patreon Podcasters Made $350m in '23, & More
Here's what you need to know for today in the business of podcasting: what new online privacy bills mean for advertisers, video podcasting gets the spotlight, and NYT Audio goes open.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 5, 2024 • 8min
Ad-Skipping's Impact, Web Browser Regulation, & More
Here's what you need to know for this week in the business of podcasting: what ad skipping means to podcasters, YouTube and brand safety, and the possibility of browser regulation.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Aug 1, 2024 • 4min
Ad Skipping's Real Impact, UK Podcasting Growth, & More
Here's what you need to know for this week in the business of podcasting: the hidden cost of ad skipping, more q2 analysis, and why standardization is a marketing challenge.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 31, 2024 • 3min
Megaphone ✅ IAB Certified, YouTube's Scale Power, & More
Here's what you need to know for today in the business of podcasting: megaphone gets IAB certified, Google's new Performance Max updates, and a look into Europe's podcast market.Find links to every article mentioned and the full write-up here on Sounds Profitable.
Jul 31, 2024 • 7min
The Hidden Cost of Ad-Skipping
A look at the efficacy of podcast advertising and what the true impact of enabling further skipping entails.
Written and narrated by Tom Webster
Audio edited by Newton Schottelkotte
Hosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.
Jul 30, 2024 • 3min
Top Podcast Q2 Performance, Web Browser Regulation, & More
Here's what you need to know for this week in the business of podcasting: Q2 advertising benchmarks for podcasting, why video creators are cautious about AI, and the question of web browser regulation.Find links to every article mentioned and the full write-up here on Sounds Profitable.
