Sounds Profitable
Bryan Barletta
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Episodes
Mentioned books
May 13, 2024 • 3min
Podcast Upfront Recap, Audio Announcements, & More
Here's what you need to know for today in the business of podcasting: Several big outlets covered the new IAB Podcast ad revenue report, Julie McNamara to step down from Head of Spotify Podcast Studios, Horizon Next partners with Claritas' ArtsAI on proprietary cross-platform measurement framework, and Adelaide is expanding their AFP platform to include audio attention measurement and activation capabilities. Find links to every story mentioned and the full write-up here on Sounds Profitable.
May 10, 2024 • 8min
IAB Podcast Revenue Report, Global Podcasting Grown, & More
Here's what you need to know for this week in the business of podcasting: The IAB debuts 2023 podcast revenue study, the global growth of podcasting, the importance of not ignoring 55+ demographics, and a roundup of podcasting’s Q1 reports. Find links to every article mentioned and the full write-up at Sounds Profitable.
May 9, 2024 • 5min
New IAB Podcast Report, Growing Podcasting's 55+ Crowd, & More
Here's what you need to know for today in the business of podcasting: The IAB has published the new U.S. Podcast Advertising Revenue Study, Tom Webster talks about shfiting podcast advertising to incldue 55+ consumers, Eric Nuzum writes on the importance of making one's audience the foremost concern from the beginning, programmers hope lower ad volumes will earn more viewer time, and what to expect from this year's TV upfronts (according to buyers).Find links to every article mentioned as well as the full write-up here on Sounds Profitable.
May 8, 2024 • 5min
Podcast Wins Pulitzer, Optimistic Advertising Budgets, & More
Podcast discusses the bright future of podcasting, Acast's profitability, positive outlook on ad budgets, Nickelodeon's kid's podcasts, and You Didn't See Nothin' winning a Pulitzer Prize.
May 8, 2024 • 10min
The Wilford Brimley Podcast
Exploring the untapped potential of older listeners in podcasting and the marketing strategies for targeting the 55 plus market. Discussing the switch to heavy metal safety razors for a premium shaving experience and connecting the lifestyle of Wilford Brimley with the target demographic.
May 7, 2024 • 4min
Upcoming Podcast Upfront, Audio Creating Demand, & More
This podcast episode highlights the latest on the IAB Podcast Upfront, consumer preferences, branding studies, and challenges in retail media. It discusses the importance of audio in branding and how walled gardens complicate ad buying.
May 6, 2024 • 4min
Podcasting Prime Minister, Global Weekly Listeners, & More
Incumbent Prime Minister Justin Trudeau discusses how he incorporates podcasts into his political strategy. The podcast also covers global podcast listener trends, cannabis ad regulations, influencer marketing in pharmaceuticals, audio and entertainment trends, and more.
May 3, 2024 • 8min
Podcast Advertising's Q1, The Safest Advertising Bet, & More
Here's what you need to know for this week in the business of podcasting: The IAB Tech Lab introduces new guidelines for podcast measurement, Magellan AI publishes the top podcast advertisers of March and a Q1 podcast advertising benchmark, sports advertising is on the rise (and podcasts are a good opportunity), and Tom Webster shares a bounty of useful research to show podcasting is the safe bet. Find links to every article discussed and read the full write-up at Sounds Profitable.com
May 2, 2024 • 4min
Spotify's NewsFronts Debut, IAB Podcast Measurement v2.2, & More
Here's what you need to know for today in the business of podcasting: The IAB Tech Lab has finalized Podcast Measurement Guidelines v2.2, brands chase football marketing momentum, news orgs are done begging for ad dollars, Spotify makes its NewsFronts debut, and Audible tests lower-priced plan as a possible response to Spotify's audiobook offering. Find links to every article mentioned and the full write-up here on Sounds Profitable.com
May 2, 2024 • 9min
Podcast Advertising - The Safest Bet in a Risky Landscape
Exploring the effectiveness and impact of podcast advertising in a noisy marketing landscape, driven by research findings. Highlighting how podcasts drive consumer actions, brand connections, and credibility as a career path. The success of podcast ads in reaching engaged audiences, due to positive perceptions, exclusivity, and building human connections with consumers.
