The Heart & Hustle Podcast

If you struggle with blogging and knowing how to get your blogs seen, read, or even know what to blog about. We're about to give some great tips for you! There are some major blogging mistakes we see almost daily with entrepreneurs, and we're about to call them out and then supply you with strategies and tools to master blogging once and for all. Here's the deal with blogging: it's one of the most powerful ways for people to learn from you, connect with you, and find you from a simple google search, Pinterest search, and the best part?? IT'S FREE! Nearly all you need is a website with a blog, but it's also one of the most underrated tools in marketing. A lot of people say "Wait do I really even need a blog?" "Is it even worth it?" Our answers to that are a resounding YES. However, it's a completely different ball game than social media marketing. With social media, you're often in the short game, creating content to be consumed immediately with not much shelf life. With blogging, you're playing the long game. The better you make your blogs NOW, the better they'll do for you in the future. Have we convinced you of how rad blogging is yet? If not, keep reading. Blogging is a GREAT way to market in your business and we're about to help you correct the BIGGEST mistakes you might be making in your blog. OR if you haven't started your blog yet, EVEN BETTER. Show notes: https://theheartuniversity.com/142-5-blogging-mistakes-you-might-be-making The Heart Shop Apparel: www.theheartuniversity.com/apparel If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today we have the incredible Casanova Brooks on the podcast, and when we say don't go anywhere - you NEED to hear his story - we mean it. To give you a little insight, Casanova is an award-winning entrepreneur, author, high-energy keynote speaker, and real estate professional. Through his battles with adversity in many stages of his life including stage four lymphoma cancer, to losing his mother, job, and home in a matter of a couple of weeks, even with having very limited resources Casanova learned to develop a bulletproof mindset to thrive and succeed in life and business. From producing 46 deals and $8 million in his first year in real estate to now owning multiple businesses, he has been an action-taker in every sense of the word. Casanova now focuses on empowering others to focus on developing their mindset to become the best version of themselves to thrive in their own lives. On today's show, we chatted with Casanova about his story, where he started, everything he went through in life, and how he continuously fought through adversity after adversity in his life. When you hear his story, you almost can't believe where he is today from where he came from. Today he shares with us the mindset that gave him hope to continue amid challenges and grief, to whom he attributes his character development, how to keep going when you feel unmotivated, and what advice he has on how to lead a life of impact over income. This episode is POWERFUL and will leave you with tangible, practical advice for how to harness your mindset into one of growth and hope against all odds, as well as a motivational kick in the pants to help you uplevel yourself and your business. Show notes: https://theheartuniversity.com/141-overcoming-adversity-thriving-in-spite-of-all-odds-against-you-with-cassanova-brooks Website Templates: www.theheartuniversity.com/website-templates The Posing Minor: www.theheartuniversity.com/posing-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Connect with Cassanova: www.build.casanovabrooks.com www.instagram.com/casanova_brooks Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Today's episode is for YOU if you're an entrepreneur side hustlin' and wanting to go full time in your business. If you've ever wondered what things we'd recommend having in place before saying goodbye to your 9-5 or before working FULLY for yourself, this episode is gonna help you out!!! Going full-time can be SO scary, but it doesn't have to be. We both did it once and have BEEN there. You are NOT alone, and we hope this episode helps you feel a whole lot more prepared to make the big leap! Here are our top 5 tips to get you ready to go full-time in your business! Show notes: https://theheartuniversity.com/140-5-things-to-have-in-place-before-going-full-time Lightroom Editing Challenge: www.theheartuniversity.com/challenge Pricing Guide Freebie: www.theheartuniversity.com/guide-freebie Small business legalities episodes: 023: How to Get Legally Legit with the Legal Paige 057: Trademarks, Copyrights, Intellectual Property, DBAs, and Contracts with Rachel Brenk‪e‬ 061: Profit First by Mike Mackalowitz 096: Intimidated by the Legal Side of Your Business? Covering Contract Do's & Don'ts With Lawyer Paige Griffit‪h‬ Marketing strategy episodes: 006: How To Write Instagram Captions That Don't Suck 025: Instagram Do's and Don'ts with Jamie Dan‪a 053: Feel Like You're Screaming on Social Media & No One is Listening? Here's How to Cut Through the Noise with Tyler Kem‪p 066: Hacks to Increase Engagement on Instagram‪ 075: How to Fully Harness the Power of Video on Instagra‪m 106: Instagram Reels 101- How to do Them and What to Pos‪t‬ 113: Here's Your Exact Instagram Content Blueprint for the Next Month with Allee William‪s If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

LIVE COACHING CALLS!!! We'll be bringing on some past students from some of our courses to talk on the show about what they're struggling with within their business, and we'll coach them through our solutions, strategies, and advice! Please let us know if you love this new type of episode by leaving a review on apple podcasts. We loved this coaching call and would love to keep doing more in the future if you love listening in on them too! Today we're talking with the incredible Allie Davies. Allie is an intimate wedding and elopement photographer based in Columbus, Ohio. She's been shooting for over 10 years, and her passion is creating images that evoke that sense of nostalgia and authenticity we all feel when looking back at old photographs. When we asked her what she was struggling with she said: "I went from fully booked last year to be less than half booked for this year and I'm not sure what I'm doing wrong! I feel like I try everything out there — showing up on social media consistently, providing an amazing client experience, quality photos, etc. Help!" Today we went through the backend of Allie's business from her client communication process, her initial email response, her Instagram marketing strategy, her website, and more. If you're in a similar situation as Allie, you feel like you're doing ALL the things, but you're still coming up short with bookings and you're feeling frustrated or discouraged… listen today. This episode is hopefully gonna give you some tips, ideas, strategies, and encouragement. We're so excited for this first coaching session, so let's get right to it! Show notes: http://theheartuniversity.com/139-live-coaching-call-with-allie-davies One-Stop-Shop for Entrepreneurs: www.theheartuniversity.com/shop Content Photo Minor: https://theheartuniversity.com/content-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. https://alexandrafaith.org/ Follow along: www.instagram.com/alexandra.faith www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

If you're a business owner you've probably heard the term "ideal client" thrown around a LOT. You've probably asked questions like: What does it even mean? What if I'm multi-passionate and want to work with all kinds of people!? What if I have NO idea who my ideal client even is? How do I know how to find them? This episode is here to help you answer all those questions! In today's show, we're covering what an ideal client is, WHY you need to get VERY specific on who your ideal client (or otherwise called client avatar) is, and a BUNCH of questions to ask yourself to nail down WHO your business is serving and why. Because we can tell you this, the businesses and companies that THRIVE are the ones that are SO specific on who they're serving. They're not serving the masses. They're solving a problem their ideal client has. Ready to get laser specific and hone in on who you're speaking to in your business? You know you do my friend. Show notes: http://theheartuniversity.com/138-how-to-find-your-ideal-client-market-to-them Gigi Pip: https://ctgro.com/VUumgWLeq Use code "heartandhustle" for free shipping when you use the link! Content Creation Guide: www.theheartuniversity.com/content If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Do you struggle with being afraid to charge more?? Are you afraid to even talk about, promote, and sell your service because you feel just icky?? It feels unnatural, awkward, uncomfortable? Do you look around at the other entrepreneurs "killing it" and you're just like "when will that be me?!" Well, we have a freaking TREAT for you today. Today we're talking to Naomi Powell. Naomi is a business and mindset coach, sought-after speaker, and the host of The Lifestyle Edit Podcast. She is on a mission to support heart-centered coaches and consultants to break out of the feast to famine cycle and step into financial overflow doing meaningful work they love. Over the past six years, she's helped hundreds of female entrepreneurs to uncomplicate their businesses so they can work less and live more without resorting to hustle or burnout. Today's conversation will probably make you wanna jump up and SPRINT to change things in yourself and your business. It's just so freaking good. We talk about why we're afraid of selling and how to change that, how and when to raise your prices and do it confidently, how comparison is holding you back from your success and how to overcome it. Show notes: http://theheartuniversity.com/137-do-you-struggle-to-know-when-to-raise-your-prices-learn-how-create-financial-overflow-with-naomi-powell HoneyBook: share.honeybook.com/heart In addition to a FREE 7 day trial, get 50% off your first year of HoneyBook, a $200 value!! www.theheartuniversity.com/courses Follow along with Naomi: www.thelifestyleedit.com The Lifestyle Edit Podcast www.instagram.com/thelifestyleedit If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Alright, so let us start by painting a picture for you: Does any of this sound like you?? You feel exhausted by Instagram every time you open the app You post something to IG and then immediately feel discouraged, worthless, and frustrated, wanting to cry and curl up in a corner and give up You're constantly falling into the comparison trap on social media You waste way too much time aimlessly scrolling when you should be doing something else You're struggling to know how much of your life to share online vs keep private and you feel like that struggle is keeping you from posting Cool, then it's probably about time we talked about boundaries on social media. Social media is hard. ESPECIALLY as a small business owner. It's pretty necessary for marketing these days, but yet it can be a beast that, if not handled properly, can eat you alive. So in today's episode, we're gonna talk ALL about social media and boundaries within those apps and we'll talk a lot specifically about Instagram, but a lot of this also applies to not just all social media but just PHONES in general! If you're needing the tools and resources to set healthy boundaries and take back your life with those addictive little apps, then today's episode is for you. Show notes: http://theheartuniversity.com/136-does-social-media-exhaust-you-or-you-spend-too-much-time-scrolling-lets-chat-social-media-boundaries Better Help: www.betterhelp.com/heartandhustle Save 10% off your first month with Better Help! Contracts: www.theheartcontracts.com Use the link above for 10% off! If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

Have you been wanting to start hiring people onto your team but you're lost as to where to start?? Well, we have a treat for you today. We get to talk to the INCREDIBLE Dee Ann Turner. Author and speaker, Dee Ann is the former vice president of talent for Chick-fil-A, where she helped shape the company's historically remarkable culture. With over 35 years of experience, she has unparalleled insight and experience in talent acquisition, career and leadership development, and organizational culture. She's written 3 books FULL of information about creating remarkable company cultures, winning the hearts of customers, how to build a business that makes good decisions and lasts. Her third and most recent book, Crush Your Career talks about how to ace the interview, land the job, and launch your future: taking all of her experience in talent acquisition and management and giving you ALL that information so YOU can crush your career. Dee Ann is incredible and is now using all of her experience to mentor and lead organizations and people on how to be extraordinary. If you're a business owner, you'll walk away from this episode understanding how to build a remarkable company culture, how to find and develop extraordinary people on your team, how to interview people well to FIND those people, and so much more. If you're in the job market and looking to build a successful, fulfilling career, you'll walk away with a deeper understanding of how to find a company with a mission you align with, how to interview well and what your interviewers are likely looking for. Show notes: http://theheartuniversity.com/135-how-to-select-team-members-based-on-character-competency-and-chemistry-with-dee-ann-turner Website Templates: www.theheartuniversity.com/website-templates Online Course for Photographers- The Posing Minor: www.theheartuniversity.com/posing-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along with Dee Ann: www.deeannturner.com www.linkedin.com/in/deeannturner www.instagram.com/deeannturner www.twitter.com/DeeAnnTurner Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

In today's podcast episode we are answering some of your biggest photography questions. Everything from upgrading gear, how to prepare to shoot a wedding day, how to charge for travel if you're traveling for photography, how to find a trustworthy second shooter, how to location scout, building a converting photography website, and more. It's a LOADED episode. BUT ALSO... we want to be fully transparent here. We can guarantee that any photography question you've ever asked is answered in our Photo Major course. We're not trying to be sleazy saleswomen in ANY way… we just genuinely want to let you know that we've poured HOURS, DAYS, WEEKS, MONTHS, YEARS learning (failing) outlining, creating, and perfecting a comprehensive course for photographers that will help you, from beginning to end, build, scale, market, and sustain a successful photography business. If you don't want to invest in The Photo Major and would rather just nibble on the free crumbs from this podcast, BY ALL MEANS, DO THAT!!! (They're yummy crumbs!!!) But we just wanted to make sure you at least knew that we have an ENTIRE course IN-DEPTH on all things photography business, and it's a game-changer. We have over 700 students in that course, with hundreds of raving reviews. (So yeah, it works.) ANYWAY. We're gonna go through and answer a bunch of your photography-specific questions but just know: there's way more where this comes from. ;) Show notes: http://theheartuniversity.com/134-your-biggest-photography-qs-answered-a-look-into-the-photo-major Lightroom Challenge: www.theheartuniversity.com/challenge Pricing Guide Freebie: www.theheartuniversity.com/guide-freebie Student Reviews on the Photo Major: www.theheartuniversity.com/the-photo-major If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. The Photo Major: www.theheartuniversity.com/the-photo-major The Posing Minor: www.theheartuniversity.com/posing-minor Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity

If you're a productivity nerd like us, you're about to be in for a TREAT with today's episodeeee!!! We have the honor of talking to one of our favorite authors today - a man who's transformed our views on productivity and technology - Cal Newport. Cal is an associate professor of computer science at Georgetown University, where he specializes in the theory of distributed systems, as well as a New York Times bestselling author who writes for a broader audience about the intersection of technology and culture. He's the author of seven books, including Digital Minimalism and Deep Work, which have been published in over thirty languages. He's also a regular contributor on these topics to national publications such as The New Yorker, The New York Times, and Wired, and is a frequent guest on NPR. Soooo basically, Cal's a genius and we're so excited to have today's conversation with him. In today's episode, we dive into the topic of Cal's latest book, A World Without Email. You're gonna get a nice kick in the pants today on how you're spending your time with the tech in your business (or rather, how you're likely wasting a lot of it) and how to change that. We talk about how you might be feeling "productive" by checking email every 6 minutes during a workday, but how that is destroying your productivity. Cal breaks down what he calls the "hyperactive hive mind workflow" and how it's detrimental to the bottom line in your business. He gives you tangible tools, steps, and examples for you to take home and begin to implement. SO if you're the person who is spending their entire workday bouncing from emails to social media to slack channels back to emails constantly checking and responding to people…. Cal is about to blow your mind. Get ready to stop wasting your time with needless emails and other tech distractions and MOVE the needle in your business. Show notes: http://theheartuniversity.com/133-emails-tech-are-ruining-your-productivity-lets-fix-that-with-cal-newport The Heart Shop: www.theheartuniversity.com/shop https://theheartuniversity.com/content-minor If you want to connect with us and other listeners in the Heart and Hustle community join our Facebook group here. Follow along with Cal: www.calnewport.com Deep Questions Podcast Follow along: www.instagram.com/mrslindseyroman www.instagram.com/evierupp www.instagram.com/theheartuniversity